TAG

He (TAG's Mike Zaneis) said the sheer size of savings is remarkable, but stopped short of saying “we solved ad fraud," adding: "That would never be the case, but people will be surprised to see that the actual amount of money lost to ad fraud is less than $1 billion.” - MediaPost Read the article 👉 https://lnkd.in/eee2rbby Full report 👉 https://lnkd.in/eWVDcCiX #FraudSavings #AdFraud #US

New TAG Tools released in 2024: Keyword Exclusion List Toolset (KELT) As part of our #BeBoldForPublishers campaign and working together with the TAG Community, #KELT is the next evolution of exclusion list management. It: 🌟 Simplifies and standardizes keyword list management 🌟 Broadens brand-safe content, boosts engagement & reduces ad revenue loss from over-blocking 🌟 Creates a baseline of best practices Read more about the tool here 👉 https://hubs.ly/Q02XHhMH0

#DigitalAdvertising has worked on SEVERAL billion dollar projects: 🔵 MFA spend ⬇️ from 15% to 4% - almost $10bn saved within $88bn #programmatic sector 🟢 Almost $11bn saved from #adfraud, thanks to #antifraud programs & tools Where do we go from here? What does the Future of #SelfRegulation hold for #digital #advertising? Hear from Mike Zaneis on TAG's next steps👉 https://hubs.ly/Q02XJ9F30 Research: 🟠 Programmatic Transparency Report: https://hubs.ly/Q02XJd910 🟢 US Fraud Savings Report: https://hubs.ly/Q02XHWSs0

TAGs Financial Controller, Shawn Hawes has had an experience or 2 in being a member of a trade organisation. Hear some of the benefits she experienced and how you can dig your teeth into TAG's growing #Community 👥👥👥 Watch her full episode here 👉 https://hubs.ly/Q02XHsw80 #Recertification

New TAG tools released in 2024: Pirate Domain Exclusion List (PDEL) As part of the expansion of Project Brand Integrity (PBI), TAG’s anti-piracy initiative that aims to defund the criminals who profit from stolen IP & content, TAG created PDEL-a comprehensive pre-bid exclusion list that automates, expands & accelerates #PBI’s process of ad misplacement on #pirate sites. Tead more about the tool & how to get your hands on it 👉 https://hubs.ly/Q02XHntR0 Find out more about #PBI 👉 https://hubs.ly/Q02XHhMB0 #antipiracy #brandsafety

Food for thought from Association of National Advertisers' Bill Duggan: #1. Av. # of sites a brand campaign would run: 44,000 The study showed the higher number of places an ad runs, #marketers suffer ⬇️ #viewability rates & ⬆️ #adfraud. A typical user would visit 10 sites a day. So do you need to advertise your brand in 44k places?! #2. Av # of #SSP working on a typical campaign is 19 (some as high as 55) Having expertise is great but 'too many cooks' 🤷♀️ Full episode here 👉 https://lnkd.in/efHXhiUf Download full report here 👉 https://lnkd.in/g4mun9WQ TAG TrustNet, Mike Zaneis

Have you heard about the news tools we've release this year?! 🔵 Keyword Exclusion List Toolset (KELT) 🔵 Pirate Domain Exclusion List (PDEL) 🔵 Human Created Content (HCC) - launching late Q4 2024! Find out more about how you can leverage these tools here 👉 https://hubs.ly/Q02XHgH_0

What did this year's Association of National Advertisers #Programmatic #Transparency Benchmark Study (in partnership with TAG TrustNet) find compared to last year's 1st look report? PROGRESS 🎉 For example, #MFA spend dropped from 15% to 4% in 12 months 🤯 Full episode here 👉 https://lnkd.in/efHXhiUf Full report here 👉 https://lnkd.in/g4mun9WQ

Read the latest TAG Today? 🟢 We saved over $10bn from #adfraud thanks to collective adfraud measures 🟢 There's 114x more TCC inventory in the US than 7 years ago 🟣 Watch #SOTF24 on demand! 🟡 Watch Media.net's Member Spotlight on demand too! 🔵 AND watch Todd's After Party for #Recertification help 🤝 👉 https://hubs.ly/Q02XtPTN0

21 GLOBAL #marketers saw the need to get involved in Association of National Advertisers x TAG TrustNet #programmatic #Transparency study because they wanted more transparency & want their ad dollars to work harder for them 💪 Watch the full episode with Bill Duggan and Mike Zaneis here 👉https://lnkd.in/efHXhiUf