Taktique

Happy New Year, everyone! 🎉 We're thrilled to share some exciting news: Build to Sell is now available on Google Play and Barnes & Noble, joining the lineup with Apple Books and Kobo! ➡️ Check it out here: buildtosellbook.com

Le mois dernier, j’ai rencontré un utilisateur de mon produit dans un bar. Et il se rappelait parfaitement de mon échec d'il y a 5 ans. L’échec de ma toute première refonte produit. Je venais d’arriver comme first product manager dans une startup parisienne. Et le CEO m’avait confié un projet stratégique : Moderniser l’expérience utilisateur du dashboard. 𝗟𝗔 𝗽𝗮𝗴𝗲 𝗰𝗹𝗲́ 𝗱’𝘂𝗻 𝗦𝗮𝗮𝗦, 𝗹𝗮̀ 𝗼𝘂̀ 𝘁𝗼𝘂𝘁 𝗹𝗲 𝗺𝗼𝗻𝗱𝗲 𝗮𝗿𝗿𝗶𝘃𝗲. J’ai pris cette mission très à cœur. 👉 Mené des dizaines d’interviews utilisateurs, 👉 Cartographié toutes les frictions existantes, 👉 Supprimé 𝘁𝗼𝘂𝘁𝗲𝘀 les fonctionnalités obsolètes, 👉 Designé un dashboard ultra-moderne. Le jour J, j’étais prête à briller. 𝗘𝘁 𝗹𝗮̀, 𝗯𝗶𝗺, 𝗹𝗲 𝗿𝗲𝘁𝗼𝘂𝗿 𝗱𝗲 𝗯𝗮̂𝘁𝗼𝗻. 💥 Les utilisateurs ont réclamé des fonctionnalités disparues. Pire, ils voulaient même revenir à l’ancien dashboard. L’ancien dashboard n’était pas parfait, mais 𝗶𝗹 𝗲́𝘁𝗮𝗶𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘁 𝗲𝘁 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝗿. Et au lieu de faire un roll-back et d’accepter cet échec… Mon équipe a itéré pendant des mois. J’ai comparé avec des clients l’ancien et le nouveau, fonctionnalité par fonctionnalité, pour retrouver un équilibre. 𝗠𝗼𝗻 𝗲𝗿𝗿𝗲𝘂𝗿 ? 𝗝’𝗮𝗶 𝘃𝗼𝘂𝗹𝘂 𝘁𝗿𝗼𝗽 𝗶𝗻𝗻𝗼𝘃𝗲𝗿, 𝘁𝗿𝗼𝗽 𝘃𝗶𝘁𝗲. Et j’ai appris une leçon fondamentale : 👉 Distinguer la 𝗹𝗲𝗴𝗮𝗰𝘆 (les éléments obsolètes) de l’𝗵𝗲́𝗿𝗶𝘁𝗮𝗴𝗲. L’héritage, c’est tout ce qui est essentiel, même s’il est devenu vieillot. Ce sont des éléments critiques à identifier et à préserver. Flash-forward : 𝟱 𝗮𝗻𝘀 𝗽𝗹𝘂𝘀 𝘁𝗮𝗿𝗱. Le mois dernier, j’ai croisé cet utilisateur dans un bar. “Ah non, mais c’est toi derrière ce massacre ?!” Je dînais avec d’autres speakers avant ma conférence sur… les refontes. 😅 Belle ironie, non ?

"𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐜𝐫𝐚𝐟𝐭 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐫𝐨𝐚𝐝𝐦𝐚𝐩 𝐨𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐬𝐨 𝐝𝐢𝐯𝐞𝐫𝐬𝐞, 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐬𝐨 𝐬𝐜𝐚𝐭𝐭𝐞𝐫𝐞𝐝, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐬𝐨 𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐢𝐧𝐠?" This question from our community is very dear to Caroline. Should you do everything? Nothing? Go with your gut feeling? These reactions are tempting. But there's a 4th way that turns this feedback into concrete innovation. ➡️ Find out what Caroline has to say here: https://lnkd.in/g5Xk46Re This is our final blog post of 2024, and we want to take a moment to thank you for being part of our journey this year. Wishing you happy holidays and a wonderful New Year! 💫 Andrew Davis Fabrice Bernhard Michael Ballé Fortune Buchholtz Julie Chevalier Cyril GRAS Alexandre Brun Ravi Chandra P Hugo Heitz Will O'Brien Xavier Lefevre Mara Kotrotsou Ombeline Choupin Olivia Campbell, PhD Julien Masson Giulia Sciota 朱衡丽 Théo Antoine Olaaf Rossi Stéphane Ott-Hauville Rowan Whittington (and many many more.)

yoo-hoo!

Have you faced the founder's dilemma? In the early days, you're hands-on, immersed in the product, working closely with clients and your team. But as your company grows, you step back, delegating so others can take the reins. Slowly, you lose sight of the heart of your business and...this is when things go awry. The dilemma becomes clear: 🤔 Do I remain close to the field, acting as a founder? 🤯 Or do I step away, becoming a manager, distant from the action? But what if you didn’t have to choose? In her recent article for The CEO Magazine Global, Sandrine Olivencia explores a third option: a way to stay connected to your company’s core, (your products, clients and people), while empowering your team to thrive. Read it here and let us know what you think!:-) : https://lnkd.in/g65nfjsu.

We're excited to announce that Build to Sell is available on 𝐀𝐩𝐩𝐥𝐞 𝐁𝐨𝐨𝐤𝐬 and 𝐊𝐨𝐛𝐨! The perfect gift for the end of the year 🎁 Find it on: ⭐️ Amazon: https://amzn.to/4cdIf9o ⭐️ Kobo: https://lnkd.in/d7RxHKDm ⭐️ Apple Books: https://lnkd.in/dbaD6ztN buildtosellbook.com

📚 "Build to Sell: Crafting Irresistible Products" As the Head of Product at Bonnus, I’ve had the privilege of applying many principles from this incredible book. I’ve also been fortunate to work with or learn from its amazing authors, Caroline Besnard, Flavian Hautbois and Sandrine Olivencia. Sandrine, in particular, has been a significant influence on my understanding of Lean product engineering.  This book provides practical tools and principles, many of which shape my work:   ✅ Going to the field to interview users at the start of every project.   ✅ Using concept papers to define the scope and align teams effectively.   ✅ Integrating customer support as a key part of the product experience to ensure continuous feedback and satisfaction.   ✅ Understanding and leveraging emotions to create memorable and engaging products that truly resonate with users.  Whether you’re launching a new product or refining your product management approach, this book is packed with actionable insights for anyone interested in Lean principles.  Highly recommended for product managers and innovators! 🚀  #ProductManagement #LeanPrinciples #Innovation #Startups http://bit.ly/3OSK6X3

Ecoutez-vous le dialogue intérieur entre l'artisan et l'ingénieur, l'émotion et la précision ?! Une pure pépite signée Sandrine Olivencia pour le #BlogDuLean. Une définition de la #qualité tout simplement magnifique, profonde et inspirante... "Quand on réduit la qualité à des métriques de défauts et de réparation, on oublie que, pour le client, la qualité est d’abord une sensation : un violon qui vibre parfaitement sous un archet, une porte de voiture qui ferme avec un « clic » rassurant, ou une application mobile qui répond instinctivement à nos besoins." https://lnkd.in/dt3BXnyE

Is your company serving its product, or is your product serving your departments? 🙈 🙉 🙊 The way organizations are structured today often makes it hard to create products that are both memorable and cost-efficient. Why? Because the product, arguably the most critical part of any business, is siloed. It’s treated as the responsibility of a few individuals, while other departments work around it or, worse, compete against it for resources. 🤔 But think about it: what is a company without its product? The product is the company’s raison d’être. It’s the reason customers come to you and the value they pay for. When the product is at the center of your organization, everything changes. Marketing becomes a tool to amplify its value. Sales ensures it reaches the right customers. HR works to build teams that support the product’s vision. And so on. 🏹 The truth is, your product isn’t just at the center of your business, it’s the center of your customers’ world. We need to design our organizations around the product and consider each department an enabler to build the best possible products. 👉 Do you want to know how to build a "product-led" organization? Let's talk! taktique.com

Sessions for our on-premises "Chief Product Engineer Level 1" game are OPEN next week in London on Monday and Wednesday! 🇬🇧 Learn more here: https://lnkd.in/eAPsNbsx