Talered

How are Talered fiction books different? A Talered book is a customised book. Which means there will be NO OTHER BOOK with the same plot, characters etc ever. We create a plot based entirely on the story you want to tell. Your child’s (or friend’s) interest. Things you want them to learn as they grow older. Or just pure plain fun. We create personalised illustrations, so that your child can see themselves in the book. It’s a memory for life. #customisedbooks #talered #customisedfiction #childrensbooks

Laxman Sabhachandani speaks about how when he started his engineering fabrication business, one of their first contracts was to build a car shed for a station that was coming up in the outskirts of the city – Panvel. He also spoke of his first job – at the now famous NESCO. “This job was as an engineer at the New Standard Engineering Company (NESCO) based in Goregaon, a suburb in Bombay. NESCO is a pioneer in the tool-manufacturing segment in the country.” The book, Building Dreams by Talered, also therefore mentions the now famous NESCO gounds. “The company (NESCO) had started its operations from Byculla and later set up two more plants at Parel and Santa Cruz. In 1959, it consolidated all three operations and moved to a 70-acre estate on the Western Express Highway at Goregaon.) Similarly, while working on my blog (www.bombayarchitecture.wordpress.coom), the resident of Patkar bungalow in Bandra, Aarti Patkar, said that the bungalow was commissioned by her great grandfather Ramchandra Krishnaji Patkar (RKP). RKP was in the construction business and the family had a stone quarry at Andheri’s Gilbert Hill. The story of cities and countries is also the stories of families and their personal histories. And I have often found such interesting nuggets of information within family histories. #customisedbooks #talered #buisnessstories #mumbai #mumbaistories

What do you think the word Elpees stands for? Laxman Sabhachandani says that while working at NESCO in Goregaon in the 1960s, he dreamt of starting his own business. After a couple of failed attempts at finding appropriate partners, he finally started a venture with a family friend. That first company was called Tirath Engineers, after his partner, Mr Pratap Rai Hirani’s father. Then, two more persons joined their team–Mr Prem S. Mehta, who was 11 years older than Laxman and also working at NESCO. And then, a Mr P.J. Surotia, an Ahmedabad-based contractor whom they had worked with at NESCO. With these two additions, they decided to start a new company called Elpees Engineers: “The ‘L’ was borrowed from my first name, Laxman, and the Ps were from the first names of the other three partners,” said Laxman. How did your business get its name? #customisedbooks #talered #buisnessstories

Speaking about his childhood in Sindh and playtime, Laxman Sabhachandani said, “Playtime would be after school, outside the house. We would play langdi taang in a circle; we’d call it hu tu tu.” In langdi tang, you hop on one foot and catch others who form a circle and are running on both feet. They cry ‘hu tu tu’ to distract the catcher. “The words ‘hu tu tu’ are now associated with kabaddi. Another game we would play often was gilli danda.” Gilli danda, which is often compared to cricket, is a game in which one requires two wooden sticks—a small wooden piece about three and a half inches long, tapering at both ends, which will be the gilli, and a long stick two feet long and one-inch in diameter. To play the game, we would stand in a small circle and the player would balance the gilli on a stone. The player then uses the danda to hit the gilli at the raised end, which flips it into the air. While it is in the air, the player strikes the gilli, hitting it as far as possible. Having struck the gilli, the player is required to run and touch a pre-agreed point outside the circle before the gilli is retrieved by an opponent. Gilli danda can be played among two individuals or between two teams. It is still played in many places in India, Bangladesh, Nepal, Afghanistan, and Pakistan, as well as Cambodia, Cuba, and Italy. “This game was played only among boys, not girls,” said Laxman. Don’t let your grandparents’ (and parents’ childhood games be lost to memory, share them here with us. Source: Gilli Danda or Guli Dunda (India, Bangladesh, Nepal, Afghanistan, Pakistan), Traditional Sports, https://lnkd.in/dcPwfY2P Written by Gitanjali Chandrasekharan Illustration by Swati W. Proofread by Deepa Suryanarayanan

So happy to share this book! It’s the story of Laxman Sabhachandani, who came to India from Sindh in Pakistan post 1947. In his interviews Mr Sabhchandani shared the early days of his life and we tried to capture as much as we could about his home and early life in Sindh, and the move to India. It was also interesting to learn so much about how he set up his business, and all that goes into it. Illustrations by Swati W. Proofread by Deepa Suryanarayanan And special thanks to Palakshi Sathe and Dhara Mandaliya who were with Talered then!

Sales & Marketing Intern at Talered (Remote, Unpaid Internship) Location: Remote Type: Internship (Unpaid) Duration: 3 months Schedule: Flexible, part-time Requirements: Proficiency in English Are you passionate about sales and marketing, eager to gain hands-on experience, and ready to learn in a dynamic, growing environment? Talered is looking for a driven Sales & Marketing Intern to join our team! If you’re excited about building your skills in business development and digital marketing, this could be the perfect role for you. What You'll Do Assist in creating and executing marketing campaigns across digital platforms Conduct market research to identify growth opportunities Support the sales team with outreach and lead generation Help manage our social media channels and engage with our online community Collaborate with our team on creative sales strategies What We're Looking For Strong written and verbal English skills Enthusiasm for sales and digital marketing Ability to work independently and manage time effectively Familiarity with social media platforms (preferred but not required) What You’ll Gain Real-world experience in sales and digital marketing Mentorship from a supportive team of professionals Portfolio-worthy experience and a reference letter upon completion Flexible schedule and remote work If you’re ready to build your skills, gain practical experience, and make a meaningful contribution, we’d love to hear from you! To apply, please send your resume and a brief cover letter [Sub: Sales and Marketing Internship] to talered4you [at] gmail [dot] com. Note: This is an unpaid internship for a duration of 3 months.

Writing Intern at Talered (Remote, Unpaid Internship) Location: Remote Type: Internship (Unpaid) Duration: 3 months Schedule: Flexible, part-time Requirements: Proficiency in English Are you passionate about writing, eager to build your portfolio, and ready to dive into the world of professional content creation? Talered is looking for a motivated Writing Intern to join our team! If you have a flair for words, a knack for storytelling, and an interest in working with a growing brand, this could be the perfect opportunity for you. What You'll Do Create engaging blog posts, articles, and social media content Assist with content strategy and brainstorming sessions Proofread and edit copy for clarity, tone, and grammar Collaborate with our team to develop original content ideas What We're Looking For Strong written and verbal English skills Ability to meet deadlines and work independently Enthusiasm for learning and professional growth Previous writing experience (preferred but not required) What You’ll Gain Hands-on experience in content creation and brand building Mentorship from experienced team members Published pieces to add to your writing portfolio A flexible schedule that allows you to work remotely from anywhere If you're ready to kickstart your writing career and gain valuable industry experience, we’d love to hear from you! To apply, send your resume and a brief cover letter with samples of your work to talered4you @ gmail.com

This month, we sent off a wedding magazine to #Malta. The magazine, curated for Sonali and Kenan, had a detailed cover piece on how they met, their first dates! It also had personalized puzzles, a welcome note from their parents and Turbo (the chief guest). With the wedding being held in Malta, Sonali and Kenan also shared their favorite restaurants to try while in Malta, and we curated a list of places to visit and places to shop at while there, where you like the big brands or the antique shops or funky souvenirs. It was a great experience, thank you for the opportunity #MomenteWeddings #Talered #weddingideas

Sharing today a review shared by Joyeeta B., for a book that we created for her sister’s birthday a couple of years ago. With illustrations by Swati W., and written by Gitanjali Chandrasekharan the book captures some of their childhood stories with memories of their mom, grandparents and childhood home! This is Joyeeta's review of #Talered “I ordered a book to celebrate my sister, and it turned out to be one of my best gifts to her. She absolutely loved the book! I was amazed by the story Gitanjali weaved from the bits of information I gave her. She got the story and the emotions down pat and took us on an amazing journey. So many memories were brought back and recreated and made magical. It was heartening to see my sister’s life being celebrated in such a unique way, and she loved it too! We all have our stories, and to re-live our lives through a story is an amazing experience. It was a fantastic birthday gift. My sister and I will always cherish this book. From the bottom of my heart, ‘thank you’!”

Why do people get books made on their parents' lives? In the four years of Talered, we have put together over 10 books in various formats that tell the lives of the client’s parents/grandparents. This is not just to commemorate the lives of the people who raised them (though that's a driving point). When people come wanting their parents’ stories told, it’s also with the view of sharing those stories and lessons with their own children. Often, the parents who did not come from very privileged backgrounds. They worked hard and studied hard to make a better life for themselves and their kids. They have worked hard to get their children educated. They have set up businesses from scratch or rise in competitive careers like medicine, civil services or the armed forces or law. They may not have had great financial perks, but they ensured their children got good education and the best that they could offer. Today's parents who are raising children in relative comfort want them to know the kind of hard work across generations that have made this life possible. And they want their children to also remember that giving back to the community in any way—be it through time, service or money—is important. And although, many of these are personal stories documented only for the families, it has given us a great insight into how India got built, one family at a time.