TapOnIt

Trailblazing women in business...we love to see it! TapOnIt’s Founder Katie Castillo-Wilson attended The Geraldine Acuña-Sunshine Young Leaders Now Award Dinner with our amazing client, Aunt Flow—where Founder Claire Coder was honored with the Young Leaders Award! Congratulations on this well-deserved recognition, Claire!

✨ Reflecting on an amazing week at #adweeknyc and The Female Quotient Equality Lounge with my co-founder, Sara! Living in NYC has opened up incredible opportunities for TapOnIt to engage with major industry events like these. 🚀 The insights, the innovation, and the organic conversations that lead to impactful collaborations are beyond inspiring and truly energizing! 💡 I’m incredibly grateful for the powerhouse energy that The Female Quotient brings to these spaces. 💪 They emphasized that the word “empowered” is out, and “INPOWERED” is IN—a message I first heard from my friend Janna Meyrowitz Turner months ago. It’s about recognizing that women already have the power within ourselves, and it’s up to us to embrace and showcase that strength. It was also inspiring to see allies of all genders in the room supporting this mission. 🙌 Lastly, a huge thank you to the friendships strengthened and new connections made. We had a blast with Laura Haykel and Veronica Kaulinis. This city has welcomed me with open arms; moving from Iowa in June was a giant leap, but it’s refreshing and exciting to know that even at 42, you can build new relationships in NYC. Cheers to NYC and this amazing community! 🥂💕 #iatonyc #AdWeek #AdWeekNYC #TheFemaleQuotient #INPOWERED #NYC #FemaleFounder #TechEntrepreneur #WomenSupportingWomen #Collaboration #Innovation #Networking #Gratitude #LifeIsGood #TapOnIt #EntrepreneurLife #LatinaFounders

Happy Hispanic Heritage Month! TapOnIt, founded by Latina sisters Katie Castillo-Wilson and Sara Castillo, was built from the ground up with hard work, creativity, and passion. In the spirit of diversity and entrepreneurship, we celebrate Hispanic heritage today and every day. As we honor this month, we invite you to support Hispanic business owners in meaningful ways: → Use Their Services: Seek out and utilize their services or shop their products. → Share a Seat at the Table Share information about Hispanic-owned businesses with your connections, invite them to networking events, or provide introductions. → Mentor & Advocate: Offer guidance to Latino entrepreneurs by sharing your expertise and helping them navigate challenges. → Engage on Social Media: Follow, like, and share their posts to increase their reach and amplify their voices. Thank you for being part of our journey and supporting the vibrant community of Hispanic entrepreneurs! #HispanicHeritageMonth #FemaleFounders #LatinaFounders #LatinaEmpowerment #CelebrateDiversity

Thoughts? 🤔

In today's fast-paced travel and tourism industry, staying ahead is crucial. Tafadzwa Alberto Manyowa's insights on leveraging digital marketing are spot on. Text messaging is the future of engagement in the tourism, community, and chambers of commerce industries. Our platform empowers towns & cities to connect with their communities directly, offering a personal touch that digital marketing often lacks. 📲 Learn more about how our platform can revolutionize your outreach. https://lnkd.in/g8h7bEUf What strategies are you exploring to enhance how you enga with your audience? #DigitalMarketing #Tourism #CommunityEngagement #SMSMarketing #TapOnIt

Labor Day is just around the corner (September 2, 2024), and it's the perfect time to elevate your SMS and MMS marketing! 📱✨ Want to turn this holiday into a growth opportunity? Here are a few quick tips: Build Loyalty: Offer exclusive deals! Create Urgency: Use limited-time offers! Personalize Messages: Tailor campaigns to your audience! Engage with Visuals: Make your messages pop! Grow Your List: Expand your audience before the holiday rush! Ready to learn more? Click here: https://hubs.la/Q02Kh0x00 for simple ideas to boost your Labor Day marketing! What strategies are you excited to try? Share below! 👇 #LaborDay #SMSMarketing #CustomerEngagement

Alcohol beverage marketing done better 🥂 Tired of your updates getting lost in email inboxes or buried in social media feeds? It's time to raise the bar. We make branded texting easy. You've crafted an amazing brand. Why water it down with boring texts? At TapOnIt, we help breweries, wineries, and beverage brands serve up SMS & MMS campaigns that are as bold as their drinks. Our platform is your secret ingredient for: • On-brand messaging that pops • Targeted campaigns that hit the spot • Compliance that keeps the party going Ditch the stuffy emails. Start real conversations. Watch your community grow. https://hubs.la/Q02H9yzq0

The holiday shopping season is fast approaching, so it's time to optimize your text marketing strategy. 🎄📲 Discover how to best leverage SMS and MMS to drive maximum sales and customer engagement during Black Friday, Cyber Monday, and beyond. Hosted by Sara Castillo, TapOnIt's Co-Founder and President, this webinar on-demand covers five essential text marketing practices. Watch the webinar replay or read the summary to learn: • Strategies for understanding your market and audience habits • Techniques to reach new customers through referral incentives • Creative ways to personalize content and boost engagement • Methods to streamline the conversion process Check out our 5 best practices for Black Friday, Cyber Monday, Small Business Saturday & beyond Click here to read more & watch: https://hubs.la/Q02H9xsr0

Congratulations to Garden Center magazine's Top 100 Independent Garden Centers, including some of our fantastic clients: 🌿 Meadows Farms Nurseries & Landscaping 🌿 WALLACE'S GARDEN CENTER & GREENHOUSES CO. 🌿 B. B. Barns, Inc. 🌿 Evergreen Of Colonial Heights 🌿 Louisiana Nursery 🌿 Lukas Nursery & Butterfly Encounter The list, compiled in spring 2024, is based on 2023 retail revenue as reported by garden centers in North America. Want to join them at the top? Learn more about how TapOnIt's text message marketing & customer engagement platform can help your garden center or business drive more revenue ➡ https://lnkd.in/g-HJkP7E

Last week, Jessica E. Lessin, the founder of The Information, shared some incredibly sad yet essential news: Investment in female-founded or co-founded companies has decreased again. As a female founder and someone who is fiercely passionate about supporting women entrepreneurs, this reality is not just statistics to me—it's personal. Jessica's words resonate deeply: "𝗪𝗼𝗺𝗲𝗻 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗲𝗰𝗵, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿. 𝗧𝗵𝗲𝗶𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗳𝘂𝗻𝗱𝗲𝗱. 𝗚𝗿𝗼𝘂𝗽𝘀 𝘁𝗵𝗮𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘄𝗼𝗺𝗲𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝗹𝗶𝗸𝗲 𝗚𝗶𝗿𝗹𝘀 𝗶𝗻 𝗧𝗲𝗰𝗵 𝗮𝗻𝗱 𝗪𝗼𝗺𝗲𝗻 𝗪𝗵𝗼 𝗖𝗼𝗱𝗲, 𝗮𝗿𝗲 𝘀𝗵𝘂𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗱𝗼𝗼𝗿𝘀." This persistent disparity is alarming, especially given the evidence showing that investing in women-led businesses leads to better financial outcomes. To those in positions of influence, I urge you to consider investing in female-founded tech companies. If you're unable to make a financial investment, consider using female-founded tech companies in your business; increasing revenue is the ideal way to grow a business. Sometimes, this may require a step outside of the traditional investment thesis or extra effort from a team to implement a new vendor, but creating long-lasting change takes work! Every bit of support helps prevent the continued underrepresentation and disappearance of women in tech. #WomenInTech #taponit #theinformation #FemaleFounders #InvestInWomen #WomenEntrepreneurs