Tenjin

Hey Mobile Publishers! We have some exciting news! We partnered with CAS.AI to bring you an exclusive ad monetization benchmark report! In this report, you’ll find insights on: 👉 Ad Revenue Share by Platform 👉 Ad Revenue Share by Country for iOS and Android 👉 Ad Revenue Share by Ad Network for iOS and Android 👉 Average eCPM per Ad Format (Banners, Interstitial Ads, Rewarded Ads) Here’s a sneak-peak into some of the exciting insights we uncover: 📈iOS has 41% of the ad revenue share 🇺🇸In the USA, ad revenue on iOS is higher than in the rest of the world combined, accounting for 55%. 📊Applovin and Google AdMob combined hold 52% of the ad revenue share on Android Get the report here https://hubs.ly/Q02z3BKR0 #mobilepublishers #admonetization #benchmark #insights #mobiledevelopers

We’re excited to kick off 2025 with a major milestone: Tenjin is now an official Meta for Business Mobile Measurement Partner (MMP)! 🎉 This partnership  enables advertisers to measure and optimize their mobile app campaigns across Meta platforms like Facebook and Instagram 📱📊. At Tenjin, we’re committed to making mobile marketing analytics simple and accessible. This is just the beginning—stay tuned for more exciting updates later this year! 🔥

Finance and Marketing should be best friends! 👫 It's not as easy as you think, though! In this video, 🇺🇦 Roman Garbar sat down with Martin Macmillan from Mobile Finance Collective  to break down alternative advertising metrics that will help mobile advertisers to think like CFOs. Here are some of the discussed topics: - Half-Life Metric: Borrowed from nuclear physics, this metric measures the time (in days) it takes for a user cohort to achieve 50% of their predicted LTV. - Cost of Capital: Explore the importance of opportunity costs and evaluating all financing options. - Time Value of Money: Understand why factoring in the time to achieve returns is critical for smart investments. Watch the full video https://lnkd.in/eB6m5EgA

If you’re not running ads in #Brazil 🇧🇷, you’re missing out—especially on #Android. We have just released a video report where we dive into exclusive data points that highlight Brazil’s dominance in the gaming market! To provide local insights, we’ve also invited a special guest along side 🇺🇦 Roman Garbar: Everton Baumgarten Vieira, CEO & Co-founder of Izyplay Game Studio. Here’s a sneak peek at the 2024 insights we cover in the video: 📈 Mobile Market Share: Android leads with 83%, while iOS holds 17%. 📈 Ad Spend Rankings: Brazil ranks 3rd (Android) and 12th (iOS) globally. 📈 Ad Revenue Rankings: Brazil is 4th (Android) and 11th (iOS) worldwide. 📈 In-App Purchases (IAP): Brazil ranks 5th (Android) and 10th (iOS). Watch now 👉 https://lnkd.in/eKGzAPQK

We’re thrilled to announce our latest partnership with NewsBreak! 🎉 A huge shoutout to Zen (Jing) Hu, Ryan Ludlow, Chenyu Wang, Azhar Sayed from the amazing NewsBreak team for making this happen. And a big thank you to Christina Regan for the awesome marketing collab! We’re excited to bring even more value to Tenjin users through this collaboration! 🤩 What is NewsBreak? NewsBreak offers smart bidding strategies to drive cost-effective results and maximize ad performance. Learn more about the platform 👉 https://lnkd.in/ez8DjhB5

⭐ At Tenjin, we’re proud to support Gamivision’s journey as they scale their business. ⭐ Founded in 2017, Gamivision is a top mobile game publisher in #Pakistan. They leveraged Tenjin’s real-time dashboard, strategic growth support, and growth-friendly pricing to scale their business. Here’s a snapshot of their impressive results in just 9 months: 📈 ≈ 20% increase in ROI 💪 ≈ 2900% surge in paid installs Learn about their full story here: https://lnkd.in/ez7yGmVX

Understanding the difference between absolute vs. relative retention can be a game-changer for your user acquisition, publishing, and analytics strategies. Yet, many mobile publishers aren’t fully aware of how these metrics impact their business decisions. In our latest video, 🇺🇦 Roman Garbar and our Senior Product Manager, Jaspreet Bassan cover: ✅ Absolute vs. relative cohorts – what's the difference? ✅ Key use cases for each metric ✅ When to use which for better insights ✅ How to set them up in the Tenjin dashboard 📺 Watch now: https://lnkd.in/e5W2pGeC Here's a sneak peak 👇

⭐ 🌟 Starting the New Year on a high note with 10 shiny new badges from G2! 💪 Highest User Adoption 💪 Fastest Implementation 💪 Best Support 💪 Easiest Admin 💪 Easiest Setup ..... 🎉 We're truly honored and grateful for the recognition. Here's to another year of doing our best to keep our clients happy. 🤩

🔉 Our latest UX update makes adding callbacks for Tenjin users faster and easier than ever! All you have to do is add your App ID once and simply toggle on the callbacks you need. In this short video, hear directly from our product team about: 🤔 What’s new ❓ Why we made this change ⏳ How it saves you time and simplifies your workflow A big shoutout to Jaspreet Bassan Nafeu Nasir Ryan Anderson! Watch now 👉 https://lnkd.in/eC6g8a6n