We loved Akshay Dodeja’s breakdown of why consolidation hasn’t happened in the ocean freight visibility space yet. The third point—greenfield opportunity—is something we see at Terminal49 every day. Believe it or not, most of our new customers are integrating real-time container tracking for the very first time. Many logistics teams are still relying on manual processes like spreadsheets or carrier websites to track their shipments. This untapped potential is why there’s still room for so many visibility providers. The lack of consolidation may surprise some, but the demand is real, and the competition is driving innovation that benefits shippers and 3PLs alike.
I wrote some thoughts after Eric Johnson from JOC reached out to discuss the lack of consolidation in the visibility market. You would have thought by now some of smaller players in the ocean freight visibility market would have been acquired by by some of the bigger players. That hasn't happened for a variety for reasons: 1. Larger players have run out of money to acquire smaller players with reasonable high valuations. 2. Resilience in Slowdowns: Even during economic shifts, providers have endured without consolidation. 3. There is still a lot of greenfield opportunity. Most of our new customers at Terminal49 are integrating container tracking data for the first time. Check out my article 👇🏼