Teton Ridge

To kickoff the National Finals Rodeo, we were honored to be awarded the Professional Rodeo Cowboys Association’s Award for Excellence in Broadcast Journalism for our new show concept, Rodeo Roadtrip during the PRCA Awards Banquet. We are so grateful for all the rodeos that allowed us to be part of their prestigious events and literally take this show on the road! But we’re just getting started. We’ll see you on the road in 2025!

Exciting news: We’ve tapped Jack Jenkins as Teton Ridge’s first Chief Revenue Officer! Previously at Overtime, Jack was instrumental in driving innovative strategies and building impactful partnerships, earning a reputation as a leader in brand growth and business development. With Jack’s leadership, we’ll continue to build on the strong foundation we’ve established, unlocking new opportunities for brands to connect with the passionate, loyal fans of western sports. His expertise will be key in driving Teton Ridge’s growth and success to even greater heights. Join us in welcoming Jack to the team and explore the exciting possibilities ahead! Read More about Jack: https://tr.plus/41GJITa

We’re excited to announce a bold new documentary series, alongside UltraBoom Media, that provides an unfiltered raw look into the intensity and physical demand of rodeo and everything in between. "UNTAMED goes beyond simply telling the story of rodeo—it immerses viewers in the heart-pounding action and showcases the lives of the athletes who define it. The series not only honors the generations of fans who have made the sport a cultural cornerstone but also invites new audiences to experience the passion and resilience that make rodeo one of America’s most iconic and enduring traditions." - CEO Deirdre Lester Read More in Deadline Hollywood: https://lnkd.in/gDv6EwQj

"This is a defining moment that solidifies Teton Ridge as an authority in Western sports and storytelling. This acquisition marks the next step in our mission to showcase ProRodeo as its fans and athletes deserve—with the same level of excellence and visibility as other professional sports." - Deirdre Lester, CEO of Teton Ridge. Read More from Forbes >> https://tr.plus/4fzliip

It’s a history-making day for Teton Ridge.  Teton Ridge is proud to announce we’ve acquired The Cowboy Channel, The Cowgirl Channel, and Cowboy Channel+ from Rural Media Group, Inc. As part of this milestone, we’re also expanding our partnership with the PRCA to broadcast hundreds of rodeos annually—solidifying our position as the largest rights holder in Western sports. This moment reflects our deep respect for the legacy of Patrick Gottsch, Cowboy Channel’s visionary founder, and unites two organizations with a shared commitment to celebrating and advancing Western culture. With this next chapter, we’ll build on the success of beloved programs like Western Sports Round-Up and ProRodeo Tonight while creating new opportunities to bring the excitement of Western sports to even more fans.  We couldn’t be more thrilled to welcome The Cowboy Channel and Cowgirl Channel to the Teton Ridge family.  Read more about the acquisition >> https://tr.plus/4fzliip

Are you ready to freakin’ rodeo? Hosted by 6x NFR qualifier Ty Harris and filmmaker Cole Harris, the Let’s Freakin’ Rodeo Podcast produced by Teton Ridge, will take you on the road, behind the scenes and bring you unfiltered hot takes on the topics that typically are only discussed behind closed doors on the rodeo trail. The first episode is now LIVE and new episodes will drop every Tuesday at 8am CST, exclusively at YouTube.com/@tetonridge. Expect the unexpected. Let’s Freakin’ Rodeo.

Did you hear? The official American Rodeo Championship Weekend Music Lineup has been announced! 🎵🤠 Who are you most excited to see? Tickets go on-sale this Friday, October 11 at 10am CT at AmericanRodeo.com #TheAmericanRodeo

Introducing our 2025 American Rodeo Championship Weekend Music headliners! Get ready for an unforgettable weekend of the best in rodeo action and a star-studded music lineup including Bailey Zimmerman, Riley Green, and special guest Ella Langley! Join us April 11-12, 2025 at Globe Life Field for the Richest Weekend in Rodeo as the biggest names in western sports compete against rising stars for a shot at a life-changing $1 Million payday! Tickets go on sale this Friday, October 11 at 10AM CT at AmericanRodeo.com. #TheAmericanRodeo

Introducing "Window to the West - Horse Sense", the first piece in Teton Ridge's short film series Presented by Brumbaugh's Furniture & Design. This intimate piece features National Cutting Horse Association Hall of Famer Adan Banuelos, a celebrated athlete and back-to-back Champion of the esteemed American Performance Horseman event. Banuelos shares insight into his upbringing, exploring the inspirations and values that guide his work, his love for the animals, and the power of teamwork. We invite you to watch the full short film now. >> https://lnkd.in/gWGsmXvm

"We think it’s not a trend. We think it’s a lasting tradition that’s been around longer than any other in the sports side of things, longer than any sport in America.” - Teton Ridge CEO, Deirdre Lester This week we hosted our second Window To The West: Horse Sense screening event at our TR9 Ranch in Weatherford, TX with many of our Texas friends and partners. Thanks to Texas Monthly for visiting and sharing more about this amazing night and our outlook on the future of Western culture.