With an aspirational goal of promoting “More Americans enjoying more flowers more often”, CalFlowers launched That Flower Feeling – a nationally scaled, consumer direct marketing campaign – across a range of social media and digital
audio platforms. The goal was simple, to raise per-capita consumption of fresh flowers in the United States.
That Flower Feeling is working to motivate consumers to view fresh flowers as a central part of their everyday routines, thereby raising overall floral integration and consumption. A successful effort will result in increased demand for fresh
flowers with a focus on non-holiday sales, which will directly benefit the entire industry.
That Flower Feeling is an industry-wide cooperative effort to encourage consumers to purchase more flowers — as long as people are bringing home flowers regularly, that’s good enough for us. We want everyone to experience the impact of flowers on a daily basis. They’re a beautiful, natural dose of feel-good, so why should they be reserved for special occasions?
Even the most modest bouquet of flowers can have all sorts of positive short - and long-term effects on how we feel — in other words, it’s That Flower Feeling.
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Industry
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Non-profit Organizations
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Company size
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1 employee
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Headquarters
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Fallbrook, CA
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Type
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Nonprofit
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Founded
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2022
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Specialties
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Floral Industry, Marketing, and Nonprofit