The Brainy Business

Wow 🤩 Can I just take a moment here to thank BeWay Consulting and Carlos Hoyos for putting together this panel last week as part of their amazing Summit in Madrid? As you can see from this screenshot, Carlos, Tim Houlihan, Samuel Salzer, and I had a LOT of fun in our conversation, "Beyond the Mic: Behavioral Science from a Podcaster Perspective" It was fun to reminisce about the early days, The Brainy Business, Habit Weekly and Behavioral Grooves Podcast all started around the same time 6(ish) years ago, and to see how we have all grown and remained the same. Use the link in the comments to watch it. ????????????Who/What is your favorite source of Behavioral Economics / Behavioral Science information? Give them a shout out and tag in the comments! (Doesn't have to be one of us of course, let's make a list of great BE/BS Resources) #behavioralscience #behavioraleconomics #podcast #newsletter #resources #lifelonglearner

What's up with all the $5 meal deals? 🤔 🍽️ Is there anything special about $5, specifically? Does your brand need one to compete? Thanks to Investopedia for reaching out to myself and other experts to weigh in on the topic and give advice for brands considering if this trend is right for them. https://lnkd.in/gsj4jzSW #pricing #value #behavioraleconomics #truthaboutpricing

This is your opportunity to take control of your goals. Struggling under the weight of a never-ending to do list results in overwhelm, productive procrastination, and unnecessary stress. The holidays can add to that...or can serve as the perfect time to adjust your mindset, insert some thoughtfulness, and plan for the year to come. What will you accomplish? Join my 3-week, virtual, Brainy Goal Setting course (part of the Certificate in Applied Behavioral Economics at Texas A&M University). In this class, you will learn: ✅ The truth about distraction and productivity ✅ Tackling the brain biases and tricks that keep you stuck ✅ The 4 types of clutter and how they impact you daily ✅ A behavioral economics framework for achieving big goals with tiny tasks...and more NOTE NEW DATES: Class opens November 29 and ends December 22. LEARN MORE AND ENROLL: https://lnkd.in/gADzxAdk #goals #goalsetting #mindset #learner #cpe #behavioraleconomics #productivity #distraction

Want to boost sales without lowering prices? It's possible when you understand the context in which people are buying from you. What problem are they trying to solve? Are you a habitual buy or more of a curiosity-driven purchase? This week on The Brainy Business, I'm joined by Sam Albert of Behaviorally and Hunter Thurman of Alpha-Diver to share about the amazing power of applied behavioral science to drive sales, without having to discount. What have you splurged on where your buy was not about the price? #pricingstrategy #behavioraleconomics #brainybites #newsletter #podcast #bev50

Ready to end 2024 strong? My 3-week Brainy Goals course is enrolling now. https://lnkd.in/gADzxAdk Got questions? Ask below or DM or email me. I can't wait to see you there!

Is oxytocin your key to business success? Storytelling was the theme of the week and I had the absolute honor of discussing it with the amazing Paul Zak on The Brainy Business. Whether you're pitching a business idea, asking for budget, engaging with customers, or truly anything else, if you aren't incorporating the science of story, you need to check this out! #storytelling #businesstips #behavioraleconomics #podcast #newsletter

This week at The Brainy Business I was joined by Stephen Wendel and Quique Belenguer Saborit to discuss different aspects of applying behavioral economics into business. Looking for a framework? Want insights from what has worked for a real team at BBVA? Check it out! #behavioraleconomics #behavioralscience #casestudy #podcast #leadership #newsletter

Influence. It's key to getting anything done in life and business, which is why we focused on it all week here at The Brainy Business. My amazing guests on the podcast this week were Brian Ahearn, and Andy Lopata. Check out this edition of Brainy Bites for key insights on ethical influence and connected leadership. #behavioraleconomics #connection #leadership #podcast #newsletter

I’m so grateful to have had the opportunity to work with amazing clients around the world, sharing about the amazing power of behavioral economics for more than 6 years. During that time we have been learning and iterating...finding the common threads our clients are looking for and how an understanding of human behavior can help them truly unlock what's possible for their teams and businesses. For the past 10 months I've had the joy of working with Video Narrative Inc. (highly recommend) to refine that message and showcase it in a beautiful video. I would love for you to be the first to see it. If you know any leaders who are seeking to better understand and apply behavioral economics (or just looking for an engaging speaker), please share this video with them. And if this is you...let's chat! (Comments, DM, email to hello@thebrainybusiness.com) Thank you so much, I appreciate you! The Brainy Business #keynote #training #behavioraleconomics

How many times have you asked yourself this question: "Is this worth it?" Whether you're talking about your work or in the broader contexts of life...this can often be a question that seems to have no answer. No way to evaluate or answer, but just something you lament and move on. But not anymore! This week at The Brainy Business we are tackling this question with Christopher Wong Michaelson (coauthor of the book, Is Your Work Worth It, with Jennifer Tosti-Kharas) and revisiting my conversation with Katy Milkman so you have some support in making changes if/when you decide you need them. Check it all out in this week's edition of Brainy Bites. #career #behavioraleconomics #value #change #habits #psychology #podcast #thebrainybusiness