The Buddy Group

🌍 We're excited to share our updated case study on the #CreateOpportunity campaign for ShopGoodwill.com! Our work shows how giving items a second life can create meaningful opportunities for individuals and communities alike. Through sustainable practices, authentic storytelling, and collaboration with inspiring artists like Ben Young and Clara Woods, we’ve crafted a campaign that empowers people to make a positive impact. Explore how we're using the power of storytelling to support the circular economy and bring smiles to faces everywhere. Check out the full case study to learn more! https://lnkd.in/eeR5N2FH #ShopGoodwill #Sustainability #SocialImpact #Storydriven #TheBuddyGroup

Honoring Our Veterans Today, we pause to honor and thank the brave men and women who have served our country. Your courage, dedication, and sacrifices have shaped our nation and preserved our freedoms. As a company, we deeply appreciate the values veterans bring to the workplace—integrity, teamwork, resilience, and a commitment to serving others. We’re grateful for our veterans and military families, both within our team and in our community. This Veterans Day, let's recognize and celebrate their incredible contributions and offer our heartfelt gratitude for their service. Thank you for your unwavering commitment. #VeteransDay #ThankYouVeterans

A huge thank you to The Buddy Group for supporting the Worldwide Golf brand!

Over the years, we’ve captured a ton of fun behind-the-scenes moments from projects we've worked on. We’re excited to kick off a new series showcasing the magic behind the camera, offering a glimpse into how we do what we do and the fun we have along the way. Today's spotlight? 🎥 A special project for ShopGoodwill.com, where we brought to life the journey of an item, from donation to second chances and new beginnings. It’s a story about more than just objects—it’s about the people and purpose behind them. In the first image, one of our team members works with our child actor, guiding her through her first big shot—receiving a new camera and capturing her first photos. The second shot follows the same character, now an adult, as she prepares to donate the camera. Finally, we set up for a shot in ShopGoodwill.com’s E-Commerce Warehouse, following one of their incredible team members at the listing station as they prepare the item to find its next home. This was an absolute joy to create, and we can’t wait to share even more moments with you in the weeks ahead. Stay tuned! Check out the full video here! - https://lnkd.in/edfZTbwK #storydriven #thebuddygroup #shopgoodwill.com

⛳ Excited to share another success story: Worldwide Golf ⛳ We helped Worldwide Golf reinvigorate their brand while maintaining the unique identities of nearly 20 endorser brands. With a Storydriven strategy, we developed the tagline "Get There", creating a full-scale campaign that resonates with golfers today and tomorrow. The result? A brand rebuild that’s empowering communities and driving Worldwide Golf’s growth as a leading name in the golf industry. Learn more in the full case study here! https://lnkd.in/eeR5N2FH #WorldwideGolf #GetThere #BrandStrategy #StorydrivenMarketing #TheBuddyGroup

2024 has been a roller coaster for most public companies but Storydriven businessss that stay true to their North Star are thriving. Here’s a great example.

🎉 Excited to Share Our Latest Case Study! 🎉 When Reynolds Consumer Products, the brand behind Reynolds Wrap and Hefty, needed to showcase their post-IPO financial strategy, they turned to The Buddy Group to help deliver a Storydriven Investor Day experience. How we did it: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: We collaborated with Reynolds' leadership to craft a clear, actionable narrative that emphasized their financial stability and long-standing brand equity. 𝗦𝗹𝗶𝗱𝗲 𝗮𝗻𝗱 𝗦𝗰𝗿𝗶𝗽𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Following our scripts-first approach, we created a cohesive set of slides, aligning visuals and messaging to reinforce key takeaways. 𝗛𝘆𝗯𝗿𝗶𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: From filming to live broadcast and managing a 5-screen LED wall, we executed every technical element, including an interactive Q&A session. 💥 The result? An event that exceeded expectations, leaving a lasting impression on both investors and Reynolds’ leadership. Quote from our partners at Reynolds: "There was an investor who came to me and said, this is just fabulous. He was really excited about the production, about the content, about the presenters, and it was truly The Buddy Group that helped bring that all to light." We’re proud to share the full story—check out the case study now! https://lnkd.in/eeR5N2FH #InvestorRelations #Storydriven #TheBuddyGroup #Reynolds #Hefty #BrandStrategy #CorporateCommunications

🌱  Creativity with a Conscience Summit Highlights! 🌱 We were thrilled to support and share moments from the Creativity with a Conscience Summit, where brands came together to push boundaries, share sustainable solutions, and spark real-world change. From thoughtful discussions to creative innovations, this event was all about leading with purpose and making an impact. Together, we’re shaping a future that prioritizes something good over nothing bad—and this is only the beginning! Join the conversation here https://lnkd.in/g3PXq-gA and check out the recap video below! #CreativityWithAConscience #SustainableInnovation #SomethingGoodOverNothingBad #TheBuddyGroup

🎥 What does it mean to be a Storydriven business? In a world where authenticity is everything, brands that craft a meaningful narrative not only engage, but thrive. At The Buddy Group, we believe every business has a North Star—a guiding principle that shapes every interaction and defines success. Check out our latest video on how Storydriven businesses transform from the inside out, building powerful connections with their customers and driving growth in ways that truly matter. 🚀 #Storydriven #MarketingStrategy #BusinessTransformation #TheBuddyGroup #BeTheException

Our highlight video from our 2024 Gateway Conference is now live! A big thank you to The Buddy Group for filming and producing this sizzle reel. They did an amazing job capturing some excellent testimonials from our clients as well as the productive 1:1 meetings and company presentations. Watch the full video at the link below! https://lnkd.in/grDsY5kR #investors #investorconference #smallcaps #finance #GatewayConference2024