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🏈 Last year’s Superbowl LVIII saw almost half of its viewership – 58.8M fans – represented by women. It’s estimated that roughly 47% of National Football League (NFL) fans are women and girls. At the same time, there’s been a surge in NFL partnerships with women-focused brands, from beauty brands like E.L.F. BEAUTY and Estée Lauder to iconic jewelry designer Kendra Scott. The NFL has also teamed up with powerhouse entrepreneurs like Emma Grede and Kristin Juszczyk (Off Season) and Erin Andrews (Wear) to launch exclusive collections. These partnerships have been gamechangers for both brands and the NFL. A 2023 E.L.F. Superbowl ad featuring Jennifer Coolidge, for example, generated over 60 billion impressions and a 90% increase in traffic to the E.L.F. website. On the fan side, a 2024 report found that 64% of Gen Z and millenial women now hold a 'favorable view' of the NFL. Tomorrow, Sri Varre and I will be dropping a newsletter on The Early and https://lnkd.in/gpCUcCCC with a deep dive into the rise of female-oriented brands and marketing in the NFL. In the meantime, you can check out our market map below: cc: SponsorUnited