One of the biggest long-term challenges we face at The GSFR is raising awareness about the salmon that is consumed—and its impacts. We work to get #fishfarmsout of the ocean, but if consumption doesn’t drop, the industry will keep trying to return and relocate - so we’re fighting on this front too. But why would consumption drop when people believe they’re buying a healthy, sustainable product, responsibly farmed in pristine seas? 𝗧𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗵𝗮𝘀 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗳𝗲𝗲𝗱𝗹𝗼𝘁 𝘀𝗮𝗹𝗺𝗼𝗻 𝗮𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝘁’𝘀 𝗻𝗼𝘁—𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗱𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻. 𝘞𝘦’𝘳𝘦 𝘩𝘦𝘳𝘦 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘵𝘩𝘢𝘵. This year we launched a series of 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗶𝗺𝗲𝗱 𝗮𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀, with the goal of sparking questions and 𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁𝘀 𝗼𝗳 𝘀𝗮𝗹𝗺𝗼𝗻 𝗳𝗲𝗲𝗱𝗹𝗼𝘁𝘀. The one we ran at Halloween was one of our favourites: “𝗛𝗮𝗹𝗹𝗼𝘄𝗲𝗲𝗻 𝗨𝗻𝗱𝗲𝗿𝘄𝗮𝘁𝗲𝗿” was a glimpse beneath the surface of salmon farming. Not only did it run in 3 major cities, but it was also replicated by GSFR members worldwide. It’s not exactly in tune with the Merry Christmas spirit 🤡, but November was crazy, and this campaign deserved a place here: Let´s turn fear into hope and change, ✊ and carry this energy into the new year. #endsalmonfeedlots #protecttheocean
-
+4