The High Tide - IBA LFMC - BD & Marketing Professionals

Look out for a copy of the IBA Daily News if you are at the International Bar Association Annual Conference today! It is great to see The High Tide Conference feature along with our Steering Committee Katherine Hutchinson, Rachel Hussey, Isabell Zimmer, Hugo Peña Zorrilla, and Charlotte Ford. Thanks to Ben Rigby for the article!

A reminder of the BD sessions at the International Bar Association Annual Conference in Mexico today: 💡 11:15 - 12:30 Better business development: future-proofing your firm: In a rapidly changing and competitive legal market, how can your firm future-proof the ‘three Rs’ of business development: relationships, reputation and revenue? This panel will look at different perspectives on what law firms could and should be doing right now to prepare for a successful future. Katherine Hutchinson and Charlotte Ford from our Subcommittee will share their insights. 💡 2:30 - 3:45 How to actually win pitches to clients: In-house counsel are the ultimate connoisseurs of legal services, setting the bar high for their panel law firms. They expect nothing short of a legal "Michelin-star" experience—impeccable service, a nuanced understanding of their business landscape, and solutions served with a side of strategic foresight. Like a tough restaurant critic, they have a knack for identifying any hint of complacency or generic product. So, for law firms aiming to make the cut, it's not just about legal chops; it's about delivering a superlative experience that leaves them craving your counsel again and again. We're looking forward to Subcommittee member Rachel Hussey's contributions on this. #IBAMexico

Thank you to Lula Bachmann for sharing her ‘Quick Win’ at the conference today after an elevator conversation turned in to a new client introduction! #IBAMexico #TheHighTide

And that’s a wrap on the High Tide Conference 2024! A massive thank you to our speakers, sponsors, steering committee, and you - our amazing delegates! Over 100 BD and marketing professionals from leading international law firms joined us today, and your contributions and insights have been amazing! Enjoy the rest of #IBAMexico! #TheHighTide

Fascinating discussion from our GC panel today, sharing their thoughts on working with law firms – and their BD teams. Key takeaways include: 💡 Selecting law firms: think about the three ‘c’s: cost, competency and care 💡 Working together: simple, concise communication that is timely and commercial 💡 Know your client’s business and look out for touchpoints to proactively support the GC when they are likely to need support 💡 Ask for feedback on service directly – not just as referees for the directories 💡 Build relationships for the long term, the personal touch with clients is incredibly important 💡 GCs need their external law firm to be an extension of their team and understand the way they work 💡 Marketing materials – varying degrees of use, a coffee and discussion can be far more valuable 💡 Legal directories - ensure your junior lawyers feature so it is not the same senior names in rankings each year - and be mindful of gender diversity too 💡 Rankings can show the strength of the marketing team behind the submission, not necessarily the credentials of the lawyers 💡 GCs will expect to see their law firms using AI - and as it drives efficiency in legal work we need to think about the impact on pricing models 💡 DEI - incredibly important to see diversity in pitching but be wary of window dressing, GCs want diverse teams delivering their services 💡 Speak less and listen more to understand the client and their issues! Thank you Jessica Gallegos, Angélica Huacuja, Abhijit Mukhopadhyay, and Noé Pascacio for your insights, and Hugo Peña Zorrilla for chairing the session. #IBAMexico #IBA2024

Thank you to Macarena Ruiz-Jarabo for sharing her ‘Quick win’ and experience elevating the client experience at White & Case!

The ‘Deep Dive’ workshop explored challenges for law firm BD and marketing, sharing practical solutions to the issues we face with a focus on: 🔵 The changing BD team: current issues and the team of the future 🔵 Data-driven BD and marketing 🔵 The future of legal directories 🔵 Elevating the client experience It was great to hear the discussion in the room, and watch this space for more on these hot topics from the Committee! #IBAMexico #IBA2024

Thank you to David Kaufman for sharing his insights in the ‘Hunting with sharks’ presentation discussing disruptive BD solutions! It was great to think about tactics away from ‘business as usual’ BD, and challenge some of the common myths about what should or should not work for law firms and BD professionals. #IBA2024 #IBAMexico #TheHighTide

The High Tide Conference is all about sharing ideas and encouraging collaboration between delegates, this all came together in the ‘Fishbowl’ with discussions on: ⭐️ The evolving role of the BD team ⭐️ Law firm mergers ⭐️ International law firm relationships ⭐️ Using AI in legal BD and marketing A massive thank you to all our contributors for sharing their stories! #TheHighTide #IBAMexico #LawFirms

Thank you to Juliana Calvo Rodríguez for sharing her 'Quick Win' at the conference this morning with an overview of her rebrand project at Pérez Bustamante & Ponce in Ecuador! #TheHighTide #IBAMexico