The Marketing Collective

Your audience is time and attention poor 😵 Add to that the fact that one in twenty people these days has been diagnosed with ADHD, and the need for diversity in your marketing and communications is even greater. Luckily though, it's not as hard as you think. And, it'll actually benefit your entire audience, not just the neurodivergent. As our COLLECTIVELY guests Sarah and Penelope from Superpower Communications outline in our last episode: Embracing neurodiversity in marketing and the workplace. Take a listen on all major podcast platforms, including: Apple: https://lnkd.in/gMsn3aD8 Spotify: https://lnkd.in/gjBujED2 #marketingpodcast #neurodivergentbusiness #inclusivecomms #inclusivecommunications #adhdbusiness #marketingforinclusion

Your brand should be a vibe. And that vibe should be alive and kicking on your website. If your website isn't converting or you're just sick of your brand under-performing across multiple channels, join me this week for this free webinar to help you move forward with more clarity and confidence. We'll cover the brand foundations needed to ensure you're hitting the mark with your tone, visuals and messaging. Then, we'll dive into how to build a highly converting website - how it looks, feels and sounds, as well as how it performs in the back-end to drive more traffic. There will be a recording for those who can't make it, so register to get this in your hot little inbox... See you there! www.brandfoundations.co.nz #brandfoundations #marketingwebinar #website #marketingtips #marketingtools

We recorded this episode with Sarah and Penelope from Superpower Communications back in December and had no idea we'd be releasing it amidst the DEI backtracking we've seen lately. The last few weeks have confirmed what most of us already knew, that many of the world's largest and most successful businesses are either devoid of the values they posted on their websites or not willing to stand strongly enough for them. I believe this episode is more important than ever in helping us understand what it's like for minority communities, and what we can do as businesses with a conscience, to make our workplaces and our marketing communications more inclusive for everyone. As neurodivergent professionals themselves, we asked Sarah and Pene to share more about how organisations can make sure that neurodivergence is considered when they talk about diversity and inclusion in the workplace, the steps businesses can take towards inclusion in their culture and what to keep in mind when it comes to more inclusive communications. The answers may surprise you. It's actually not rocket science! Tune in to COLLECTIVELY, on all major podcast platforms including: Apple: https://lnkd.in/gypE9ycR Spotify: https://lnkd.in/gWt37Y3P #dei #neurodivergence #neurodivergentbusiness #adhdbusiness #inclusivity #diversity #inclusionmatters

Our Founder, Marijke spoke at the 'Built to Last. Ready to Leverage' breakfast briefing yesterday and the overwhelming response (>70%) was to dive more deeply into the brand and marketing topic. So... we're co-hosting a webinar next week to help small-to-medium sized businesses get absolute clarity on their brand strategy - to move forward with clarity and confidence in their marketing. We've teamed up with Design and Web Platform specialists to also provide practical tips for how these foundations can be applied to one of your most important channels - your website. This webinar is for you if: 🤔 You're not sure if your brand is hitting the mark with your ideal customers 🤔 You've fallen out of love with your brand (and so have some of your customers) 🤔 You're sick of the slow short term sales tactics, and ready to grow and scale strategically 🤔 Your website is out of date and out of touch 🤔 Your website has low traffic and poor engagement We kick off at 1pm (NZDT) on Thursday 6th March. Register at www.brandfoundations.co.nz See you there! #brandwebinar #brandfoundations #brandstrategy #websiteperformance #clarity #confidence #smallbusinessnz #nzsmallbusiness

Are you the face of your brand? Does it sometimes make you cringe? Same... But, when this is the case, building an authentic personal brand is fundamental. Even if you're not the face of your brand, having a personal brand to reinforce your business brand can give your audiences a little peek behind the curtain and encourage higher brand loyalty. Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what you have to offer. You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you so great at what you do). All these tips and more are available in the latest ep of COLLECTIVELY. Tune in on all major podcast platforms, including Apple and Spotify (links in comments). What's the most cringe thing you've done in your business to date? Share in the comments, so newbies can feel in good company 😬 #collectivelypodcast #marketingpodcast #brandingpodcast #personalbrand #personalbranding #faceofyourbrand #newtobusiness

Will we see you next week? Our Founder, Marijke will be speaking on Tuesday to small businesses about how to build a brand that supports and propels your growth, especially during difficult conditions. And, she's joined forces with some incredible experts across other business disciplines too: 💸 Capital & Cashflow 🧑🏻💻 Operations & Technology 🤸 Leadership & People ⚠️ Risk If you're based in Auckland and up for the latest strategies we're all using with our clients in 2025 (alongside coffee and patries), come along. You can register here: www.collabauckland.com We hope to see you there! #builttolast #readytoleverage #sme #smallbusinessnz #nzsmallbusiness #businessevent #aucklandbusiness

This months sustainable superstars are Cambodia's social enterprises. Social enterprises are pioneers of a new world. Their business models are led by purpose but also driving significant profit and impact. And, there are ~10 million social enterprises globally, employing more than 200 million people and generating ~$2 trillion in annual revenue 🙌 While only one in five of all conventional businesses is led by women, one is two social enterprises is. If we want our world to be better for our kids and their kids, we need businesses to step up. We need to shift the model from a pure shareholder focus to an all-encompassing stakeholder value system. You don't have to be saving the world independently. You just need to be doing your part. What does that look like for you? If you'd like to learn more about how your business can influence positive change, slide into our DMs and let's chat! #sustainablesuperstar #socialenterprise #betterbusiness #bcorp #purposeled #womenowned #womeninbusiness #soulpreneur Source: Schwab Foundation's State of Social Enterprise: A Review of Global Data 2013-2023 Audio: Faux Cow Chair (Podcastle)

Back from retreat richer, wiser and more inspired... Taking time out from the day-to-day to look at business (and life) from a different perspective is fundamental to growth. When was the last time you did it? One of my goals this year is to take a bunch of business owners on retreat too. Many of you have asked in the past 12 months if our Brand Blueprint programme could be taught IRL. And yes, it can! So, instead of building or refreshing your brand strategy at your own pace, online, we could create it in a weekend, together! Who would be up for that? #businessretreat #businesscoach #soulpreneur #femmepreneur #brandblueprint #buildabrand #smallbusinessbranding Audio credit: Street Cred (Podcastle)

Attracting all the brand love this Valentines Day? ❤️❤️ One of the biggest problems we see with small businesses is their impatience to leap into doing allllll the marketing things. Then they get dispondent. Frustrated. Feel like their marketing (or worse still, 'they') are $hite. Sound familiar? Often, the problem isn't your marketing. And, it's never YOU! But, it could be your brand. If you don't have a brand strategy - foundations that underpin all your marketing decisions - your 'marketing' is unlikely to land. Often we try all the things downstream, when we should have just put in the strategic thinking upstream. This is the single biggest issue we see today. And, it's really not that hard to fix. One of our clients is flying less than 3 months in because we've made a few tweaks to her strategy. Suddenly, her audiences are engaging and buying again, because of a realigned messaging focus. This has shifted the energy across her entire business. Because let's face it, if you're looking to date before you've done the inner work, Valentines Day may be a bit lonely this year. If you're ready to sort that, DM us and let's explore the ways you can have your ideal customer crushing on YOU 🥰 #brandstrategy #lovemarks #marketingvsbranding #brandmarketing #customerlove ~ 𝘘𝘶𝘰𝘵𝘦 𝘯𝘰𝘵 𝘰𝘶𝘳 𝘰𝘸𝘯, 𝘸𝘰𝘶𝘭𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘤𝘳𝘦𝘥𝘪𝘵 𝘣𝘶𝘵 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭 𝘯𝘰𝘵 𝘤𝘳𝘦𝘥𝘪𝘵𝘦𝘥 𝘦𝘭𝘴𝘦𝘸𝘩𝘦𝘳𝘦.

Keeping it personal 🫶 Episode 14 is out and it's all about Personal Branding. Monica is an absolute pro at helping business owners develop their own personal brand in a way that feels authentic and aligned with who they truly are (and without blurring the line into TMI or oversharing). So, if you're ready to step up your personal branding game, give COLLECTIVELY a listen this week. It's available on all major podcast platforms including: Apple: https://lnkd.in/gypE9ycR Spotify: https://lnkd.in/gP32au63 You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you so great at what you do). It's not hard, but it does require you to take the first step and put yourself out there. We hope the tips in here will help make that a little easier... #collectivelypodcast #marketingpodcast #personalbranding #personalbrand #smallbusinessnz #nzsmallbusiness #smallbusinessowner #buildyourbrand