The Merlin Group

As we approach the end of our first year, we want to take a moment to express our gratitude to everyone who has made Merlin possible—our valued customers and dedicated partners. Your support has been instrumental in our success, and we couldn't have achieved this milestone without you. As we wrap up 2024, the Merlin team is looking forward to taking time to reflect and recharge. We're excited to reset our goals and strategies so we can dive into the opportunities and challenges the new year will bring. Thank you for being a part of our journey. We look forward to continuing our partnership and achieving even greater things together in 2025! Wishing you a happy, relaxing, and joyful holiday season! #HappyHolidays #ThankYou #TheMerlinGroup 

#merlinonthemove #innovationneversleeps #merlinworldwide

Exciting news for The Merlin Group! We’re pleased to introduce Kristen Porter as our new Analyst. With more than two decades of experience in fleet technology and the software and mobility industries, Kristen joins us with an impressive background. Her key roles at the largest technology providers to the rental industry and largest rental companies have equipped her with valuable insights into the challenges fleet operators encounter. We’re confident that her knowledge will greatly enhance our ability to support clients in navigating the intricacies of fleet management and optimization. Welcome to the team, Kristen! #FleetTech #IndustryExpert #WelcomeToTheTeam

Great perspectives from Merlin's Nick DiPrima and Michael Higgins of Loopit.co. With the influx of used #EVs on the market, dealerships have a fantastic chance to innovate and grow. Check out their ideas on transforming challenges into profitable opportunities! #ElectricVehicles

Peak Season Wizardry: Mastering Fleet Management & Equipment Acquisition This Holiday Rush With the holidays in full swing, the logistics industry is in its element and tackling the high-stakes challenge of peak season. It's not just about delivery; it's about orchestrating seamless operations through strategic fleet management and clever equipment acquisition. Take a look at our new article by Merlin's Tim Stephenson to discover how we can transform this season's hurdles into triumphs with a dash of creativity and precision. #peakseason

FOR IMMEDIATE RELEASE:    Merlin on the Move Bucharest, Romania - December 4, 2024 The Merlin Group, a leader in innovative and sustainable New Mobility solutions, has recently completed a strategic tour across the Balkan Region, encompassing Romania, Hungary. This initiative, covering over 1,000 kilometers of boots on the ground, reflects The Merlin Group's commitment to a balanced approach towards mobility, focusing on sustainability, electrification, and traditional commercial vehicles solutions. A Journey from Strategy to Implementation The Merlin Group's mission included Strategic Planning: High-level dialogues with regional policymakers to shape mobility frameworks. Local Engagement: Direct interactions with independent reseller associations to integrate both electric and traditional vehicle solutions into local markets. Industry Collaboration: Discussions with major mobility rental providers to explore hybrid models of vehicle fleets, ensuring both electric and combustion engine vehicles serve the logistics sector effectively. Strategic Insights on Mobility Infrastructure Infrastructure needs to better understand modern efficiency standards. Sustainability and Economic Balance: Proposals included integrating renewable energy for EV infrastructure alongside initiatives to optimize traditional vehicles for lower emissions and better fuel efficiency. Economic Considerations: Highlighting the job market growth in both green tech and conventional automotive sectors, with strategies to localize production for both EV components and traditional auto parts. Leveraging Local Knowledge The Merlin Group aimed at understanding local logistics to develop strategies that cater to both electric and traditional vehicle use, ensuring solutions are practical and meet local needs, maintenance resources in both electric and conventional vehicle maintenance to support all forms of mobility locally. Future Outlook Plans include establishing pilot projects in each country to: Experiment with mixed-use fleets in real-world logistics scenarios. Promote regional cooperation for a cohesive New-Mobility strategy. Attract investment for initiatives that support a balanced ecosystem of mobility solutions. Quotes "This journey has provided us with critical insights into how we can promote a balanced a New-Mobility ecosystem that supports both sustainability goals and economic realities," commented Rick Bell, Managing Partner of The Merlin Group. About The Merlin Group The Merlin Group is committed to driving the future of mobility through innovation, focusing on sustainable, efficient, and accessible transport solutions that respect a balanced approach to technology adoption. Their work in the Balkans is part of a broader mission to transform New-Mobility landscapes globally. For more information about The Merlin Group and its initiatives, please visit our website; www.themerlingroup.co  or follow us on Linkedin  The Merlin Group: Overview | LinkedIn

We’re super excited to share that our very own Nick DiPrima, Senior Advisor at Merlin, will be speaking on a panel at the #NADAshow in New Orleans in January. He’ll be discussing the theme “Thriving in a Tough Market” alongside a fantastic lineup of industry leaders. John Possumato, Esq., CEO of Driveitaway - his fresh ideas are really shaking things up in mobility! Daniel Garnitz, CEO of FAAREN Group - his tech-driven vision is all about pushing boundaries in the automotive world. Savannah Simms, COO of Freddy Media and former Director of Business Development at Simms Auto Group- her remarkable journey is a true inspiration to us all! With perspectives from these leaders, they'll dive into the strategies and innovations that can help dealerships not just survive but truly thrive in today’s challenging landscape. And the conversation will be guided by the amazing  Elena Ciccotelli, host & producer of the The EVs for Everyone Podcast—she always knows how to bring out the best in her guests! As we gear up for 2025, we're eager to take on new challenges and opportunities. With Merlin on the Move, there’s so much to look forward to! #NADA2025 #AutomotiveIndustry #MerlinOnTheMove #Innovation

The Merlin Group has so much to be thankful for this season! We are especially grateful for our amazing team and clients who have become part of our extended family. Happy Thanksgiving to all! Enjoy your time with loved ones, and as we gather around the table, let’s take a moment to appreciate the delicious food, great company, and all the things that matter most. Wishing everyone a joyful and grateful Thanksgiving! 🦃

Merlin being on the Move, means innovation has no borders! Innovation and architecting mindsets have universal appeal and need! #merlinonthemove, #nobounds, #merlinworldwide