Metropolitan Skin Clinic

Metropolitan Skin Clinic

Wellness and Fitness Services

Edina , MN 222 followers

We Know Skin

About us

The Metropolitan brings together the most talented experts, the most desired services and the most effective products to offer the Twin Cities' most complete anti-aging, beauty and wellness experience. A luxurious, state-of-the-art center for mind, body and soul, the Metropolitan offers a personalized and positive experience that allows you to discover your best self and live your best life. We are able to provide the latest, state-of-the-art laser technology for skin rejuvenation, skin tightening, acne treatments and painless hair removal. Our exceptional injection therapy department provides you with Botox/Dysport, Restylane, Juvederm, Perlane and Sculptra. Our St. James skin care line is designed to be formulated for your specific skin care needs.

Industry
Wellness and Fitness Services
Company size
11-50 employees
Headquarters
Edina , MN
Type
Self-Owned
Founded
2010
Specialties
Laser skin resurfacing, skin tightening and hair removal, Skin Care Services, Botox, Fillers, Kybella , Injectables, Botox, Derma-Filler, Melasma, Facial Symmetry , Laser Hair Removal, and Sciton Lasers

Locations

Employees at Metropolitan Skin Clinic

Updates

  • ✨ Flawless at Every Shade ✨ At @metropolitanskinclinic, we celebrate the beauty of richly melanated skin and understand its unique needs. Whether you’re looking for advanced treatments or gentle care, our expert team is here to deliver exceptional results tailored to your skin. 💜 Your skin deserves the very best, and we’re committed to enhancing its natural brilliance. Let’s work wonders together! 📍 Visit us in Edina and experience the difference, call us at 952-288-2230, and you will speak with a kind human, or go on line https://lnkd.in/dxUTtUGs? #MelaninMagic #SkinCareForAll #AestheticExperts #MetropolitanSkinClinic #darkskinbeauty #darkskingirls

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  • Metropolitan Skin Clinic we are growing. And a part of our growth plan is engaging in smart marketing. And smart marketing is all about the small pieces. The segments. We just had a fantastic meeting with the advertising group at StarTribune Media Company LLC lead by the brilliant Michael Moore and learned once again that advertising/marketing/digital marketing are all about segments. Small parts. Psychographics. Big brother knowing us. Breaking it down into very small parts. Sending our our message and then making sure our message is heard by repeating it. And this is what Michael, Belle and Paul are so good at. I shared in an earlier post that Metropolitan Skin Clinic has a robust marketing/advertising/ digital advertising program. What we learned at this meeting is that we can make it oh so much more powerful. Targeting our new patients, and contacting them via digital platforms, phone messages, email, text, digital boards, streaming ads, meta, You Tube, Google, Google AI, so that our message comes through. I am an older dog. I mean, I remember buying media like this: three networks, two papers, billboards, radio and out. Not so much now. It takes a lot of work and research to really market with success now. So consumer research, newspaper and print solutions, advantage audience solutions, digital media strategy, event and sponoship activation, commercial services, media optimization—all to make our marketing goals achievable. The bottom line for us is this: we will do all the things. There is no silver bullet. All the pieces will be up and running so we can meet our revenue goals, based on selling our top KPIs, based on our booking rates at 70%+, based on our research into margin per hour for every service/product, based on understanding all of our COGS, based on negotiating the best deals, based on our revenues. So full circle.

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  • In these days after the election, our patients at Metropolitan Skin Clinic come in needing some extra TLC. We are ready for you, expanding our appointment times so you have the opportunity to share. Our hallmark is hearing you. Sure about how you look and your skincare, but right now we are all ears so you can process. At Metropolitan Skin Clinic we love our patients. Call for you appointment 952-288-2230 (no digital interfieance, you just hear a lovely live human) or on line: https://lnkd.in/dxUTtUGs?

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  • UPDATE: Our digital outdoor campaign with Out Front, is really doing well. 839,000 impressions, 295,000 phone impressions, 115 new calls to our clinic. The action generated that results in a call or a web call, is neck and neck with our Google AI adversting. October 4-29. We have sold 37 Winter skin bundles, generating $30,000. Ahead of our predictions for income.

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  • How we grow

    View profile for Wayne Zink, graphic

    CEO, Owner/Partner at The Metropolitan in Edina

    Marketing a Med Spa. According to Allergan (Allergan is the maker of Botox, Juvederm and SkinMedica, and is a subsidiary of Abbvie) use of Botox, Juvederm (HA Fillers) and Skinmedica are down is 2024, and down double digits in our region. At Metropolitan Skin Clinic our usage of all three categories is up: Botox up 31%, Juviderm products up 47% and SkinMedica medical grade skincare up 58%. In an industry that is flat or negative in 2024, why is Metropolitan going to grow by 24%? Culture The most important element of our growth stems from who we are. And what our idea about Beauty is. We are safe, medically sound, and we pay constant attention to the science of our industry. We are warm and kind. We use our tools to create a natural, refreshed, revived look. A glow if you will, that never looks like you had Botox or filler. You look like you. We are thoughtful and careful. We love each other and our patients, and when you walk into the clinic you can feel this. We believe that beauty is the magic inside each of us. We work with a human’s outer representation of this inner energy, so there is as much congruence between the two as possible. And we have fun (see photo). Laughing out loud really helps just now, with all the political engery flying around us all. Marketing Here is what we are doing: 1. Working with Outfront Media, 10 outdoor digital billboards with DDA phone messaging. In October so far, we have generated 658,000 impressions, and we have experienced 67 secondary responses (calls for, or web based appointments). 2. Meta paid for advertising 3. Google AI paid for advertising Performance Max 4. RealSelf membership (233,000 users in the twin cities) 5. Robust Word of mouth motivational campaign for our patients 6. Speaker series in clinic 7. Live meta educational series 8. Zenoti Advance Marketing 9. Podium 10. Jacked up organic social media posting in or feed and the feeds of our service providers 11. Front desk training—ongoing 12. Service Provider training: focused on the skincare journey 13. Monthly training for injectors 14. Training for AP Estis 15. Super sensative, Google compliant website, under constant construction with high SEO, top of mind. 15. Targeted print ads So, no silver bullet, rather several layers of marketing work that we use in a targeted way based on our internal research into our core and ansilary demographics and psychographics. And of course like all successful marketing campaigns, we work hard to make sure our implementation is exceptional.

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  • At Metropolitan Skin Clinic we always say looking your best isn’t just about appearances—it’s about how it makes you feel, and how that confidence empowers you to perform at your best in every area of life: including in business. When you feel good about yourself, it shows. Whether you’re stepping into a big meeting, networking with new contacts, or tackling your daily tasks, that self-assurance transforms how you show up. Confidence breeds success. At Metropolitan Skin Clinic, we understand how important it is to feel confident in your own skin. That’s why we offer a range of treatments that help you look and feel your best, including Botox, Juvederm injections, Halo Laser, BBL Laser, Moxi Laser, Bare It Laser treatments, microneedling, chemical peels, PRP therapy, and dermablading. Whether you’re looking for a fresh, youthful glow or targeted treatments to enhance your natural beauty, we have the tools and expertise to support your goals. Remember, looking your best is more than skin deep. When you feel great about how you present yourself, you carry that confidence into everything you do—and the results speak for themselves. Book in today: call 952-288-2330 to reach a human (no digital firewall) or book on line: https://lnkd.in/dxUTtUGs? #Confidence #Aesthetics #SelfCare #Performance #MetropolitanSkinClinic #Empowerment #LookGoodFeelGood

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  • At Metropolitan Skin Clinic we are preparing our patients for a La Niña Winter. Colder, more snow. So, hot dry air inside and cold dry air outside, means red dry skin. We have found the perfect combination to make sure your skin looks hydrated and glows all Winter. The Metropolitan Winter Bundles! Skinvive Hyarulonic acid injections (provides moisture for 6 months) + HA 5 Hydra Collagen moisturizer + a gift of a full size TNS serum. These three products will keep you looking healthy, hydrated, glowing and fresh all winter long. Call 952-288-2230 and reach a HUMAN, abscent the digital firewall/interferance or book in on line: https://lnkd.in/dxUTtUGs?

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  • At Metropolitan Skin Clinic we have become experts at working with women entrepreneurs. Paying close attention to helping women look and feel their best as they engage with their clients and employees, by creating individualized skin care and treatment plans that are easy and fast and meet thier needs. #Botox, #Juvederm HA injections, Halo-BBL-Moxi laser, micro needling with PRP, injecting PRP, derma blading and at home care with Medical Grade Skincare. Looking as good as they feel, projecting the success they are creating every day. We love our patients, and we take pride is being a part of our women entrepreneurs success. Call for consult, you will talk to a human immediately, no digital fire wall at Metropolitan Skin Clinic: 952-288-2230 or book in on line: https://lnkd.in/dxUTtUGs?

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  • Metropolitan Skin Clinic our practice is growing, and men constitute about 22% of our patients. Up from 8% four years ago. Why? We focus on the patient, men and women are HEARD at Metropolitan Skin Clinic. With respect for scheduling, and available time. We hear you in context of your GOALS. We create an action plan with tactics that connect to an overall strategy based on your goals. If you want your eyes to look refreshed, vital, so you look as awake and young as you feel, we make this happen. With in clinic treatment that is sustained and supported by at home care. Treat how you look with the level of planning you apply to your business. You know how to create success, let us make this happen for you and how you look. Book in today for a consult. Call 952.288.2230 to reach a live human being without any digital interference or book in on line: https://lnkd.in/dxUTtUGs?

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