The Plumb Club Association, Inc.

Holiday Cheer Now that we’re past the U.S. elections, many in retail are hoping that the holidays will be happy despite the tense year many have experienced. Thoughts of ongoing wars, inflation, and general economic uncertainty can start to take a backseat to the joy and glory of the Christmas and Hanukkah seasons. Marketing measures like good photography and creative promotional efforts and assets are key to spreading the word about all new offerings. Jewelry makers know to have ample tools available for merchants to drive desire for products—interest so strong that shoppers can’t resist gifting loved ones a piece of fine jewelry. Take a page or two from the playbooks of some of the most directional jewelry manufacturers in the business by learning about the tools and tips they utilize to ensure that festivities are bright. Click Here To Read Article: https://lnkd.in/eA3xrWT5 #HolidayCheer #CelebrateTheSeason #PlumbClub #PlumbClubMember #PlumbClubTrends

Picture These. PeriLynn Glasner, design and marketing director for LALI Jewelry, conducted a shoot recently that the brand will feature in a new lookbook, social media, and various marketing materials. Her key to a successful visual campaign? “Something that’s not overly simple, yet genuinely eye-catching,” she explains. “Our lookbook from last year featured stunning photography of our products and models with our jewelry that truly impressed our customers. We are excited to make a new lookbook this year.” Clients can see the fruits of her labor on social media and in lookbooks and postcards promoting events and new products. Click Here To Read The Article: https://lnkd.in/egwMi9kd #PlumbClub #PlumbClubMember #PlumbClubTrends #JewelryLookbook #JewelryPhotography #VisualCampaigns #JewelryMarketing #StunningJewelry #JewelryTrends #LuxuryJewelry #JewelryDesign #MarketingMaterials #SocialMediaJewelry #EyeCatchingJewelry #JewelryModels #JewelryInspo #JewelryEvents #ProductPromotion #JewelryAdvertising #CreativeCampaigns #JewelryStyle #LuxuryMarketing

Getting Personal! Before a couple decides on an engagement ring purchase, there will likely be some other jewelry gifts exchanged as the relationship develops. Remember Taylor Swift’s diamond and gold initial line bracelet gifted to her by beau Travis Kelce in December 2023? [Media reports say he has a matching one.] Jewelry is part of the courtship of many budding relationships. For these gifts exchanged between sweethearts, personalization enhances the meaning of that gifting moment. Engraved messages, initials, zodiac signs, and birthstones are no-brainer choices, but other less-obvious options can cement the specialness of your union just as much or even better. Ostbye also does well with crosses and religious discs—so much so that it has Diamond Marriage Symbol and Christian Marriage Symbol Collections for “easy sentimental purchases,” explains Namie. Click Here To Read The Article: https://lnkd.in/e-zghqkx #PlumbClub #PlumbClubMember #PlumbClubTrends #PersonalizedJewelry #EngravedJewelry #JewelryGifting #RelationshipJewelry #ZodiacJewelry #BirthstoneJewelry #InitialJewelry #CustomJewelry #SentimentalJewelry #DiamondMarriageSymbol #JewelryTrends #LuxuryJewelry #EngagementGifts #CouplesJewelry #JewelryForLove #SpecialMoments #MeaningfulJewelry #JewelryForHimAndHer #CourtshipJewelry

Holiday Help. Trunk shows are also top of mind for lab-grown jewelry maker Chatham, as are a host of other ways to help retailers boost business. Brand partners with a minimum of 3 square feet of cases featuring Chatham jewelry are entitled to use Chatham-produced social media content as well as media kits for marketing campaigns. Sales training of associates helps, too. “The sales training not only educates our retailers on Chatham lab-grown gemstones but also explains how to sell color gemstones with color psychology,” says Monica McDaniel, vice president of marketing. “To supplement the many sales tools that accompany our jewelry displays, our website offers price comparison of Chatham jewelry with the mined stone equivalent. Sales professionals find this helpful to show shoppers that Chatham not only grows exceptional-quality gemstones but delivers them at a better price for their budget.” Click This Link To Read The Article: https://lnkd.in/esKPCU6k #PlumbClub #PlumbClubMember #PlumbClubTrends #LabGrownJewelry #LabGrownGemstones #TrunkShows #RetailSupport #JewelryRetailers #JewelryMarketing #GemstoneEducation #ColorPsychology #JewelryDisplays #SalesTraining #ColorGemstones #LuxuryJewelry #RetailTools #JewelrySales #JewelryBusiness #GemstoneTrends

Heavy Stone Is Newest Company to Join the Plumb Club By Instore Magazine. Plumb Club Members must meet strict ethics, responsibility standards, and legal compliance, and are certified by the Responsible Jewelry Council. Heavy Stone, headquartered in Vineyard, Utah, got its start 22 years ago when one guy, who just so happened to be pretty good with machines, helped his sister make a tungsten wedding band for her groom. In fact, the word “tungsten” is Swedish for “heavy stone.” Today, Heavy Stone continues a tradition of superior modern metal wedding band manufacturing, but also offers a broad selection of precious metal designs too. Heavy Stone serves fine jewelers across America and Canada in the independent, mid-major, and majors sectors. As one of the only wedding band companies to manufacture both precious and modern metal designs right here in America, Heavy Stone is a key partner for jewelers in custom design. Quite simply – when jewelers get wonderful or weird custom job requests, Heavy Stone is there. The company also offers turnkey programs that make retailers money at the counter. Heavy Stone believes in making product with touch, keeping promises and being one of the “good guys” in the jewelry business. According to Katie Keefe Smith, CEO and co-owner, “The Plumb Club represents the best in American jewelry manufacturing and supply. We are honored to be a member and motivated to help shape the future of jewelry with our fellow members. We think the best is yet to come.” Click Here To Read The Article: https://lnkd.in/ebXXQy28 #HeavyStone #PlumbClub #PlumbClubMember #JewelryIndustry #WeddingBands #ModernMetals #TungstenJewelry #AmericanMadeJewelry #CustomJewelry #JewelryManufacturing #PreciousMetals #JewelryDesign #FineJewelry #JewelryBusiness #JewelryCraftsmanship #RetailJewelry #JewelryInnovation #JewelryPartners #JewelryNews #InstoreMagazine

Boy’s Club. Perhaps no market has been more underserved in jewelry than men. Much to the relief of many a stylish guy, that has been changing due to market demand. Frederick Goldman, Inc., also uses black and blue sapphires to “reflect modern masculinity and sophistication,” says Tom Schwartz, vice president. The brand is known for using all metal types, but its new Fusion collection fuses platinum and gold and allows customers to customize their own rings. Meanwhile, its Chroma collection of precious metal and colorful ceramic rings “pair perfectly with luxury watches,” notes Schwartz. Click Here To Read The Article: https://lnkd.in/e3FZp3ma #PlumbClub #PlumbClubMember #MensJewelry #JewelryForHim #LuxuryAccessories #ModernMasculinity #JewelryTrends #CustomRings #BoldJewelry #MenStyle #LuxuryForMen #JewelryInnovation #PlatinumJewelry #GoldJewelry #SapphireRings #LuxuryWatches #JewelryDesign #MensFashion #JewelryCraftsmanship #JewelryMarket

Explore Platinum’s Excellence: Exclusive Webinar Invitation today in one hour. 🗓 Wednesday, November 20, 2024 @ 1 PM (EST) The Plumb Club, in partnership with Platinum Guild International, USA (PGI), invites you to an insightful educational event tailored for jewelry industry professionals. Event Details Join us on Wednesday, November 20, 2024 @ 1 PM (EST) for a live virtual webinar in the Jewelers Resource Center Auditorium. Delve into platinum’s versatile applications, extending beyond fine jewelry, and discover its value in diverse industries. 👉 Register Now https://lnkd.in/esxCADwU Webinar Highlights Gain exclusive insights into platinum’s untold stories, its vital role across industries like automotive and medical, and its immense potential to enhance your sales strategy. Key Topics: - Platinum’s critical contributions to the green economy and sustainable technologies - The benefits of responsibly mined platinum - Revolutionary innovations like Inoveo Platinum, a game-changing alloy for jewelry manufacturing Meet the Speaker: Benny Oeyen Benny Oeyen, Executive Head of Market Development for Platinum Group Metals at Anglo American, will share his deep expertise on platinum’s global impact. With a background in the automotive industry and expertise in the hydrogen economy, Benny will explore how platinum powers advancements such as fuel cell electric vehicles (FCEVs) and its growing importance across sectors. Don’t miss this opportunity to elevate your understanding of platinum and uncover strategies to transform your business.

Heavy Stone Is Newest Company to Join the Plumb Club. Plumb Club Members must meet strict ethics, responsibility standards, and legal compliance, and are certified by the Responsible Jewelry Council. The renown of The Plumb Club and its esteemed roster continue to expand with another distinguished company, Heavy Stone, being added to its membership. The Club represents well over 100 jewelry, watch and service brands. Roger Forman, president of The Plumb Club, as well as its member, Marathon Company, commented, “We are always happy to welcome innovative, quality companies to the membership of The Plumb Club and we are excited to welcome Heavy Stone as our newest member. The quality and selectivity of our membership illustrates our commitment to helping retailers navigate vendors and identify exceptional, first-class companies to work with.” Heavy Stone, headquartered in Vineyard, Utah, got its start 22 years ago when one guy, who just so happened to be pretty good with machines, helped his sister make a tungsten wedding band for her groom. In fact, the word “tungsten” is Swedish for “heavy stone.” Today, Heavy Stone continues a tradition of superior modern metal wedding band manufacturing, but also offers a broad selection of precious metal designs too. Heavy Stone serves fine jewelers across America and Canada in the independent, mid-major, and majors sectors. As one of the only wedding band companies to manufacture both precious and modern metal designs right here in America, Heavy Stone is a key partner for jewelers in custom design. Quite simply – when jewelers get wonderful or weird custom job requests, Heavy Stone is there. The company also offers turnkey programs that make retailers money at the counter. Heavy Stone believes in making product with touch, keeping promises and being one of the “good guys” in the jewelry business. Click Here To Read The Article: https://lnkd.in/ebXXQy28 #PlumbClub #PlumbClubMember #HeavyStone #JewelryIndustry #ModernMetals #WeddingBands #TungstenJewelry #PreciousMetals #CustomJewelry #JewelryManufacturing #AmericanMadeJewelry #JewelryInnovation #FineJewelry #EthicalJewelry #ResponsibleJewelry #JewelryBusiness #JewelryPartnerships #RetailJewelry #JewelryDesign #JewelryCraftsmanship #WeddingRingDesigns #JewelryNews #Instore #InstoreMagazine

Explore Platinum’s Excellence: Exclusive Webinar Invitation. 🗓 Wednesday, November 20, 2024 @ 1 PM (EST) The Plumb Club, in partnership with Platinum Guild International, USA (PGI), invites you to an insightful educational event tailored for jewelry industry professionals. Event Details Join us on Wednesday, November 20, 2024 @ 1 PM (EST) for a live virtual webinar in the Jewelers Resource Center Auditorium. Delve into platinum’s versatile applications, extending beyond fine jewelry, and discover its value in diverse industries. 👉 Register Now https://lnkd.in/esxCADwU Webinar Highlights Gain exclusive insights into platinum’s untold stories, its vital role across industries like automotive and medical, and its immense potential to enhance your sales strategy. Key Topics: - Platinum’s critical contributions to the green economy and sustainable technologies - The benefits of responsibly mined platinum - Revolutionary innovations like Inoveo Platinum, a game-changing alloy for jewelry manufacturing Meet the Speaker: Benny Oeyen Benny Oeyen, Executive Head of Market Development for Platinum Group Metals at Anglo American, will share his deep expertise on platinum’s global impact. With a background in the automotive industry and expertise in the hydrogen economy, Benny will explore how platinum powers advancements such as fuel cell electric vehicles (FCEVs) and its growing importance across sectors. Don’t miss this opportunity to elevate your understanding of platinum and uncover strategies to transform your business.

Discover Platinum at its Very Best – Rescheduled The Plumb Club to host a retailer learning opportunity with Platinum Guild International. The Plumb Club has rescheduled an essential retailer learning opportunity presentation from Anglo American and Platinum Guild International, USA (PGI). The original event was to be held on Tuesday, October 29th. Due to illness the webinar will now be held in the Jewelers Resource Center on Wednesday, November 20th at 1pm (EST), allowing more retailers to take advantage of this free learning. This webinar is virtual, free of charge and open to the entire jewelry industry. Click Here To Read The Article: https://lnkd.in/ekDSvm5f #PlumbClub #PlumbClubMember #PlumbClubWebinar #JewelryEducation #RetailerLearning #JewelryIndustry #PlatinumGuild #AngloAmerican #JewelryWebinar #JewelryRetail #PlatinumJewelry #SustainableJewelry #JewelryInsights #JewelryBusiness #JewelryProfessionals #JewelryTrends #JewelryDesign #JewelryInnovation #JewelryEvents #VirtualLearning #Instore #InstoreMagazine