The PR Net

The word “luxury” is frequently used in the design industry, but what does it truly mean—and how do brands effectively position themselves in this elusive space? Daniela Furtado, founder of Findable Digital Marketing, shares her expertise as she breaks down the evolving definition of luxury, the behaviors of affluent consumers online, and how design-build firms can craft a marketing strategy that reflects their unique take on luxury. Read more: https://lnkd.in/gTP5PbCb

It's that time: this curated selection of gifts offers something for everyone, from luxurious fashion to unique home décor and experiential gifts. Whether you're shopping for someone or treating yourself, these thoughtful and sophisticated choices will make this holiday season extra special. https://lnkd.in/gWq_m3J2

On the calendar: We’re looking forward to welcoming guests for an evening of networking, drinks, and bites at The Drake Hotel’s Modern Wing Lobby on Wednesday, November 27th. A vibrant building connected to the original hotel, The Drake's Modern Wing offers a design-driven atmosphere filled with warm tones, patterns, and local + international art. For inquiries and to RSVP for our Toronto event, please email events@theprnet.com.

What happens when the right people connect in the right room? Business growth. ✨ At VaynerX, we don't just host events—we create opportunities for meaningful connections that drive results. Our recent event with The PR Net event is a perfect example of how the right people, in the right space, can spark powerful, lasting relationships. Jamie Antonino, our Associate Director of Marketing and Events, leads the charge in bringing these experiences to life. Here’s how she and the team make every event an opportunity to connect, engage, and elevate. 👇 - Our recent event with The PR Net was born from a serendipitous connection – we met Lisa Kay Smith from The PR Net at NYC’s hottest new members club, FlyFish Club, which immediately sparked our collaborative vision of creating a unique networking experience for PR and marketing professionals… and obviously, we had to look no further for the perfect venue ;) Our approach to events is intentionally crafted. We're not just hosting a gathering—we're curating experiences and elevating Vayner. From custom cocktails that give our brand personality to meaningful toasts and personalized introductions, we ensure no attendee leaves as a stranger. We create personal touchpoints by finding the right connections and welcoming everyone – especially those arriving solo – to make each person feel special and connected. Why should brands invest in events? 👇 📈 Reputation Building: Events are powerful brand amplification tools that create memorable, tangible experiences and lasting impressions with consumers, peers, and clients. 🤝 Strategic Relationship Development: The best connections happen organically. Our events provide an authentic, free-flowing atmosphere where meaningful professional relationships can naturally emerge. 📸 Events for Content: Events offer incredible opportunities to capture and share content, maximizing your reach from IRL to URL across social.   Measuring success isn't just about numbers – it's about connections. We evaluate our events through relationships initiated (both within our team and between attendees), post-event sentiment and feedback, and social coverage through our post-event galleries. As marketers, being connectors is in our DNA, and our events prove that the right conversation, in the right place, is the perfect formula for business growth. #marketing #events #networking #businessgrowth

POV: You joined us at The Penthouse at The Standard, East Village to celebrate your Marcomms’ Most Influential award win, toasting with fellow industry innovators and trailblazers. A memorable night shared with amazing company!

Cheers to the winners of this year’s Marcomms’ Most Influential awards! Last night, we celebrated their leadership, innovation, and achievements at The Penthouse at The Standard, East Village. Click through to see highlights from the special evening, and see the full list of winners here: https://lnkd.in/gfFKqMCA Pictured: Nicole Dye-Anderson, Lisa Kay Smith, Jess Berkin, Carly Van Sickle, Suzanne Cohen, Elle Hebrand, McKenzie Harvey, Saba Landmann, Natasha Weber, Michael Braun, Sarah Evans, Eliot Sandiford, Brian Feit, Jeannie H., Patricia Galas, Meredith Klein (she/her), Cindy Krupp, Natalie Cahill

Staying ahead in influencer marketing means mastering the trends. From creator-led communities to TikTok challenges and niche campaigns, these are the latest trends helping brands and creators connect authentically with their audiences: - Creator-named communities - Unique series content - Leveraging TikTok trends - Niche communities and subcultures - Increasing content output - Character development - “Under budget” shoppable content - Milestones as PR moments Read more from the experts: https://lnkd.in/ewz34yky cc: Lizzy Bilasano, Whalar; Haley Henning, YMU; Emily Brown, MBA, Billion Dollar Boy; Lindsay Cook, The Digital Dept.; Taylar Barrington-Booker, Agency Cliquish; Maria Sass, SASS MARQUE; Jess Hunichen, Shine Talent Group; Ashley Powell

The PR Net is thrilled to announce the winners of its second annual 'Marcomms' Most Influential' list, honoring outstanding brand marketers and communicators for their exceptional leadership, innovation, and contributions to the industry. This year’s list features top talent from diverse sectors and regions, each driving meaningful impact and setting new standards in the world of marketing and communications. Meet the winners: https://lnkd.in/gfFKqMCA

Last night, NYC Members convened at the exclusive Flyfish Club for an evening of networking and connection, co-hosted by VaynerX. Set against the sophisticated backdrop of this members-only dining and social club, attendees had the opportunity to engage with industry peers, both new and familiar, while enjoying Flyfish Club’s refined culinary offerings. Click through for highlights from a great evening.

Holiday #giftguide deadlines may be wrapping up, but there’s still time to secure those last-minute placements. Click here for our expert tips on affiliate links, email tactics, and more from Nora Wolf, Founder, Wolf PR and Michelle Songy, CEO, Press Hook: https://lnkd.in/gdz8gfTf