The Regenerative Marketing Movement

🌿 Should Nature Immersion Be Required for Marketers? 🌿 In our digital world, where data and short-term wins often dominate, reconnecting marketing with the natural world may just be the shift we need. Dave Betke, a steward of the Regenerative Marketing Movement, poses a provocative question in our latest Substack piece: What if a nature immersion course was part of every marketer's education? Imagine stepping out of the classroom and into a forest, observing natural systems at work. What insights could marketers gain from seeing nature’s cycles up close? From sustainable design to mindful consumption, a nature-based curriculum could transform marketing, shifting it from fueling overconsumption to promoting sustainable, circular solutions that respect ecological boundaries. This exploration touches on the power of nature immersion to foster creativity, ecological understanding, and a deeper sense of responsibility in future marketers. Check out Dave’s thought-provoking article for a glimpse into this vision and join us in considering: Could nature become the next essential classroom for marketers? ➡️ Read the full article on The Regenerative Marketing Movement’s Substack below: https://lnkd.in/euPe_g-M #RegenerativeMarketing #NatureImmersion #SustainableMarketing

What does a blue car have in common with regenerative marketing? 🚘 Find the answer in our latest vodcast episode, with guest Melissa Packham and our growth director 🦓 Moh Al-Haifi 🎙️ They'll discuss Capitalism's impact on Innovation and creativity, how AI is destroying parts of our humanity, and why focusing on nature can help you make a decision 🌳! Hear more about Melissa's interesting path to finding a regenerative way, connecting with like-minded people, and helping change marketing 🌐. Join the conversation & let us know what you think! 👇 https://lnkd.in/eRyxW_r9 #RegenerativeMarketing #Vodcast #Overconsumption #PositiveChange #takingrisks #Sustainablemarketing #new #interview

Why finding your values and taking a risk can be the key to opening a new door 🗝️🚪 In our latest vodcast episode, our Australian guest, and movement steward, Melissa Packham 🌱🛠️ joins 🦓 Moh Al-Haifi in an interesting chat 🎙️. Melissa is an excellent communicator, mum, marketing Strategist, well-regarded strategy Consultant, and Climate Fresk Facilitator with many years of experience in the marketing industry 💼! Because of her wide background and expertise, the new episode will take you through her interesting learnings, risks, changes, challenges, and why it is so important to connect real needs with responsible solutions to change the future of marketing ⛰️ 🌱. 🎧 Join the conversation & let us know what you think! 👇 https://lnkd.in/eRyxW_r9 #RegenerativeMarketing #Vodcast #Overconsumption #PositiveChange #takingrisks #Sustainablemarketing #new #interview

I joined The Regenerative Marketing Movement. It started by taking part in the course called Unlearning-Marketing-as-Usual and realising I don’t have much to unlearn. It turns out that I’ve already been working on regenerative ways to promote products and services, just that I wasn't aware how it's called. Prebranding comes exactly from this mindset: how might we design meaningful narratives and authentic experiences for our products and services, in order to touch people’s hearts and genuinely connect with them? All what wrong in today's marketing like: - presenting happiness as a commodity that can be bought, human worth as something that can be elevated by products, - invasive and ever present advertisement, very often of products that are not healthy or beneficial for us, - promoting growth at all cost, and myriads of other problems with business-as-usual, may be ditched in the future, should humankind embrace regenerative renaissance. But we are still going to have products and services to promote, right? So how to do that without exploiting human beings, draining their mental energy, harming their hearts? Any ideas? :) Well, I have some and the movement also has many. And what I love about them the most is that it’s radically collaborative and run as a joyful co-creation. I will always remember many smiling faces on our weekly calls! :) There is a lot of amazing things already discovered, but so much more to learn, un-learn, re-learn. Marketeers, creatives, storytellers, designers - are invited to chip in their wisdom. We need to tap into the collective knowledge. How cool is that? As a part of movement I will be facilitating a networking workshop called: “Who is your Golden Connection?”. Would you like to join it it was open also for people, who are not part of movement, but would like to learn about it? Can’t wait! It’s delightful to be part of this. Thank you so much for invitation: Minou Schillings, Susan Joy, 🦓 Moh Al-Haifi 🥰, Niels Devisscher, Dave Betke

🍄 What does the Charisma of mushrooms have to do with marketing? 💭 In our last Vodcast episode with Minou Schillings and Ghalia Naseer, you'll find out what we can learn from the Mycelium kingdom 👑 and use this to make a change in the marketing industry.  Curious? 🎧 Then check our new vodcast 👇 https://lnkd.in/ep_6bF83 #RegenerativeMarketing #Vodcast #Overconsumption #Sustainablemarketing #PositiveChange 

🌈  What opportunities do we have to reimagine marketing? 🌈 Minou Schillings and our guest Ghalia Naseer are taking you on an adventure to explore what we can learn from nature! Why is it so important to take advantage of the world around us to find new opportunities for the marketing movement? 🌍 🌳 🎧 Find out more in our latest vodcast episode 👇 https://lnkd.in/ep_6bF83 #RegenerativeMarketing #Vodcast #Overconsumption #Sustainablemarketing #PositiveChange #New

What do whales  🐳 and mushrooms 🍄 have to do with marketing❓ Let's find out, in our new vodcast episode ❗ In the following Interview, futurist Ghalia Naseer joins our Co -Initiator Minou Schillings.  Ghalia calls herself the Curator of Rainbows 🌈, with interests in advocating an alternative economic reality within planetary boundaries where intentional leaders act to preserve true wealth. She has 18 years of expertise in field marketing, with a decade in accelerating the adoption of enterprise technology systems in South Asia. But what can we learn from mushrooms and whales to change marketing? Listen to the sound of whales, the beats of mushrooms, and discover what we can learn from nature to make a positive change in marketing🌱. 📽 Watch the new vodcast & let us know what you think! 👇 https://lnkd.in/eEG6M9aN #RegenerativeMarketing #Vodcast #Overconsumption #PositiveChange #Nature #Sustainablemarketing #New

🌟 Teaser Alert! 🌟 In our latest podcast episode, regenerative designer Fleur Elisabeth Augustinus shares her thoughts on the pressing issue of overconsumption and how it drives her creative process. Discover how Fleur believes designers can shape a more regenerative future by promoting conscious choices and innovative design. Listen in as Fleur discusses the weight of overconsumption and the pivotal role of good design in fostering positive change. 👉 Watch the vodcast now https://lnkd.in/eJg5NYqB #RegenerativeMarketing #Podcast #Overconsumption #SustainableDesign #PositiveChange

🎙️ New Vodcast Episode Alert! 🎙️ Dive into the creative journey behind our new brand identity with our latest podcast episode. Movement co-initiator, Lee Fitzpatrick interviews the talented regenerative designer Fleur Elisabeth Augustinus , who volunteered her expertise to reshape the Regenerative Marketing Movement's identity. Discover Fleur's inspiration, her creative process, and the importance of storytelling in making complex topics accessible and fun. Learn how collaboration and innovative design can drive positive change in marketing and branding. Have a watch, get to know Fleur, and let us know what you think of the new look and feel 🌱 👉 Watch the vodcast now... https://lnkd.in/eJg5NYqB #RegenerativeMarketing #Podcast #Design #Creativity #PositiveChange

✨ Unveiling a New Chapter for the Regenerative Marketing Movement! ✨ After a few months of collaboration with brilliant regenerative designer Fleur Elisabeth Augustinus, we’re excited to share our reimagined brand identity. Our new look is more than just a visual update; it's a reflection of how the movement continues to explore and evolve, and we're excited to share it with you. The brand features vibrant colors, playful designs, and cues to nature, capturing the energy and innovation at the heart of our mission in reimagining the role that marketing plays in society. The phoenix in our logo symbolises the potential of rebirth and renewal, inspiring us to rise from unsustainable and extractive marketing practices. This rebrand aims to attract diverse creative minds, stimulate innovative thinking, and build a stronger, more inclusive community in the coming months. Discover the full story, and Fleur's inspiration for the rebrand by reading our substack article below 👇 https://lnkd.in/eCwZYSE9 #rebrand #identity #branding #regeneration #playful #pheonix #regenerative #imagination