The Re-Wired Group is a product and business development consulting firm based in Michigan. The work that we do is focused on a framework we call "Demand-Side Innovation." By focusing on the jobs-to-be-done that consumers have, we work to create and implement demand-generation systems (improved products, and new products and business models). The concept of Demand-Side Innovation is based on the fact that there is an oversupply of innovation & technology, and that consumers simply don't know how to fit all of it into their lives. By researching and prototyping, we discover how consumer's define the progress that they're trying to make in their life (their value-code) as it directly relates to our client's product. This information enables us to closely match our client's offering to the consumer's job-to-be-done. Our work spans business-to-business and business-to-consumer industries including CPG, manufacturing, energy, automotive, education, software/web, and healthcare. Clients include Global Fortune 500s (who don't like to be named), 37signals (Basecamp), MailChimp, and Intercom.
External link for The ReWired Group
88 Kercheval
Suite 100
Grosse Pointe Farms, MI 48236, US
The ReWired Group reposted this
Struggling moment is the seed for innovation! Such a powerful idea and concept 💪 💡 Bob Moesta, expressed at the Just Product Conference 2024 The challenges your customers face are not just problems—they’re opportunities waiting to be turned into solutions. Focus on where they struggle, and you’ll uncover the real value. This is where all the gold is. Check out the full talk on YouTube. #Innovation #CustomerFocus #ProblemSolving
Could a key unlock for SaaS growth be deprioritizing a particular Job? Katherine, principal at The ReWired Group, shares with us her thoughts on why 'Dropping a Job' doesn’t mean you’re leaving money on the table. Read more here: https://lnkd.in/eeWjcbtn
The ReWired Group reposted this
Today is the day - 15 years in the making. For those who pick it up love to hear your thoughts. Time to Make progress!
Happy Publication Day to 'Job Moves' by Ethan Bernstein, Michael Horn and Bob Moesta! This is such a radical and inspiring career book, offering the frameworks, insights and mindset you need to shape your future. An essential companion for anyone working towards their dream job. Grab your copy now from Bonnier Books UK!
It’s time to build with purpose, stay focused on what matters, and see growth through a demand-side lens. Our latest resource, 5 ways to design, launch and scale your SaaS product, is a free download. It'll help show you how to connect with your customers’ core needs, tackle roadblocks, and build a product they genuinely want to use. Learn more here: https://lnkd.in/eEk4xyMf
Bob on stage at this week's Just Product. (We're watching from home!) Thanks for all the questions coming in following Bob's session on Jobs and the SaaS case study with invideo Questions asked included: - How do you decide which market to focus on? - How do you select interviewees? - What's the difference between The Mom Test and Jobs We'll answer these in more detail in next week's newsletter. And there was a shout out to the episode of Lenny Rachitsky's podcast with Bob. Thanks, Just Product!
On 11th October Bob Moesta is speaking at Just Product in Munich. His topic? How InVideo became one of the most used AI software products... in the world. If you're at Just Product, make sure to say hi to Bob. Here's the case study on this great SaaS product: https://lnkd.in/e2B88j-7
Bob's been having a blast at this year's Business of Software Conference. Here's a sneaky selfie with some of the team over in Raleigh. Next stop --> INDUSTRY with Product Collective
Bob Moesta is talking at this year's INDUSTRY with the Product Collective team in Cleveland. His talk is an update of Jobs to be Done for product with brand new case studies to learn from. That's right, brand new case studies. If you're new to the event, INDUSTRY is a 2 day event, exploring modern Product Management frameworks and methodologies -- with a heavy emphasis on AI, Product Strategy, Product Leadership, and other critical disciplines. Watch the video for more info. https://lnkd.in/gbP2zKyi
Are you at the Nordic Software Summit? Come and say hey to Bob Moesta who's there presenting "Find out why" to this amazing SaaS community. Monterro #saas #nordicsoftwaresummit #b2bsaas
"If they aren't struggling, they can't see you". Bob has a problem with Total Addressable Market (TAM). Here's why. In his podcast interview with April Dunford he spoke about the pivot. More specifically how, after startups achieve ‘product market fit’ they realize they need to pivot. And quickly. He says: "The pivot usually comes when you’d set your sites on, let’s say, selling to companies with 1000 people. You do all this work, you’ve built your product, but it turns out, they are not buying it. So what naturally happens is, you look at the size of the market potential and try to sell it to another unsuspecting customer group. You’re misguided by the size of the market – usually driven by TAM". Intrigued? Catch up with our latest article: https://lnkd.in/eVC3kVKb