The Snoball Effect Podcast

Be radically authentic. Be a storyteller for yourself. Focus on what you're best at. And elevate yourself to the tasks that give you energy. We've been so lucky over the past month to have some amazingly talented marketing & business experts on the new Marketing Playbook series of The Snoball Effect. Here are just a few of the many highlights: Addison Houston: "Focus on what you're best at and attack that wholeheartedly. You're not gonna sell something very well if you're not passionate about it." Tricia Drake, MBA: "Delegate and Elevate: Get rid of that stuff that... sucks energy out of you. Turn it around. Do the stuff that actually gives you energy and that will show throughout your entire company." Joe Marhamati: "Those are the companies that are doing really well — because they are radically authentic." Will Crowley: "I think storytelling should be a more important element when we think about our careers as marketers. So [think about] how we come up with our elevator pitches of 'who am I' as a marketer." Needless to say, our first four guests were incredible. Stay tuned tomorrow for our next guest — hint: She was an exec at Buzzfeed, Cheddar, and ClickUp. #marketing #tips #podcast

The Future of AI: Embedding for Value Creation Melissa Rosenthaal from Outlever talks about how AI is evolving from standalone products to integrated layers within existing solutions, focusing on value creation rather than just extraction. - AI will increasingly become embedded in current products and systems. - Think strategically about how AI can enhance or integrate with existing solutions. - Anticipate how new products might be developed within broader ecosystems. - Consider the impact of AI on your industry and whether your solutions could be part of a larger bundled offering. #FutureOfAI #AIIntegration #ValueCreation #TechTrends #StrategicThinking

Crafting Impactful Stories with Strategic Planning Sol Systems Jacqueline Mayan teaches how effective storytelling combines creative content with strategic planning to resonate deeply with your audience. - Begin with a captivating video or content piece to spark interest. - Follow up with behind-the-scenes insights to reveal the "how" and add depth. - Develop a methodical plan to map out your story and align with audience preferences. - Tailor your content to meet the specific interests of your audience, ensuring it resonates and engages. #StrategicStorytelling #ContentPlanning #AudienceEngagement #CreativeProcess #BehindTheScenes

"made me worse at my job" - anonymous "your podcast is ridiculous" - anonymous "what do you do for work again?" - mom "..." - dad

Elevating Content Quality with AI and Expert Integration Andrew Peluso from Pesty Marketing talks about combining AI efficiency with rigorous editing and expert insights to create high-quality, engaging content. - Use AI to draft content, then invest 2-3 hours in fact-checking, copy editing, and internal linking. - Integrate quotes from subject matter experts for added credibility and depth. - Employ tools like https://bit.ly/3THSvzi to gather expert responses and include them in your articles. - Ensure experts receive brand awareness and backlinks in return for their contributions. #ContentCreation #AIandExperts #ContentQuality #EditorialProcess #ExpertQuotes

Podcasting is NOT WORTH IT… 1. It turns your friends into perverted deviants. 2. It makes you vain (host Todd Jensen thinks he’s the shit). 3. You will be unhappy. You can’t date, can’t support a family, can’t find joy in the small things, etc. 4. It’s super hot in podcasting studios. 5. You sweat a lot. All that said, I am completely immune to the negative effects of podcasting and have remained remarkably pure, humble, and chaste. A few of Christian’s arguments FOR podcasting: 1. Who cares 2. Dumb 3. I wasn’t listening when he talked. On another note, does anyone have Janet's phone number?

Master Content Repurposing for Multi-Channel Success Content repurposing involves creating one piece of content and adapting it for various platforms to maximize reach. Frank Olivo of Sagapixel SEO explains how to: - Start with a core piece, like a 3-5 minute YouTube video. - Extract 30-60 second snippets for TikTok, Instagram Reels, and other short-form platforms. - Share shorter clips or highlights on LinkedIn with a link to the full video. - Use each platform’s format to engage different audiences and drive traffic back to the main content. #ContentRepurposing #MultiChannelMarketing #SocialMediaStrategy #VideoMarketing #ContentDistribution

What do sticky leather, parrots, and Tide Pod billboards have in common? Absolutely nothing, unless you’re listening to this episode. In this wild episode of The Snoball Effect Podcast, we mix marketing advice with chaos, unfiltered banter, and enough hot takes to keep you entertained (or deeply concerned). 🎙 Highlights include: ✅ Improvised product pitches (because babysitting parrots is harder than it looks) ✅ Chad Zollinger and Christian Jones’s debate on whether podcasts build brands—or just destroy relationships ✅ Todd Jensen as a bartender navigating Cybertruck commercials and Carnival Cruise pitches And of course, the ultimate truth: “All the best marketing campaigns are born from trauma.” Is this episode informative? A little. Entertaining? 100%. Don’t miss the chaos: https://lnkd.in/g7ffpkJN 🎧 Press play, laugh, and maybe learn something along the way. #podcasting #marketinghumor #referralmarketing #marketingpodcast #podcastlife

Many home service companies excel at delivering high-quality work but often struggle to turn satisfied customers into a steady source of referrals. Typically, referrals and reputation-building fall to busy sales reps or technicians who are focused on the next job. Without a structured approach, these companies miss out on the potential of word-of-mouth growth and rely instead on costly acquisition channels. Landon Taylor, Founder & CEO of Snoball, shares how Snoball’s platform automates referrals, reviews, and reputation-building, transforming one-time customers into loyal advocates. Snoball empowers businesses to grow organically without adding extra work for their teams. Expect to learn: ⚡Why most companies struggle to generate steady referrals ⚡How automation keeps brands top-of-mind for customers ⚡The key difference between reputation management and reputation marketing ⚡How Snoball fills the gap left by service reps ⚡Steps to build a sustainable, word-of-mouth growth strategy Watch the episode here: https://lnkd.in/gBDjhDNJ #Marketing #WordOfMouthMarketing #Referrals #LeadGeneration

Maximize Sales with Consistent Follow-Up and Referrals Jess Reagan from Gamify speaks about consistent follow-up is key to converting prospects into customers and generating valuable referrals. - Don’t neglect follow-up after initial contact; most sales happen between the fifth and eighth touch. - Implement a structured follow-up protocol to keep potential customers engaged. - Treat your referrals and brand ambassadors with the same importance as direct sales. - Prioritize this process, and you could see 30-40% of your sales coming from referrals. #FollowUpStrategy #ReferralMarketing #SalesSuccess #BrandAmbassadors #CustomerEngagement