The Tech Alliance Pod

🎧 𝐍𝐞𝐰 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐀𝐥𝐞𝐫𝐭! 🎙️ 🎁 ‘Tis the season of reflection and new ideas, and what better way to wrap up our special series than with our 5th and final episode! Today Eleanor, Maryna and Andrey reconvene for the final time (for now) to summarize and share: 🔥 𝐇𝐨𝐭 𝐭𝐚𝐤𝐞: Ditch attribution models and merge sales and partnership goals for better alignment and results! 🔍 Deep Insight: Tracking the RIGHT metrics is key to understanding partner satisfaction and relationship-building - it's not ALL about the numbers. 💡 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐓𝐢𝐩: Embrace regional differences in performance tracking to account for market variations and cultural nuances. As we head into the holidays and a new year, take the time to measure your progress with partnership and set new goals for success. Let's innovate together! 🤝 𝐇𝐢𝐭 𝐭𝐡𝐚𝐭 𝐩𝐥𝐚𝐲 𝐛𝐮𝐭𝐭𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐛𝐞𝐥𝐨𝐰 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠! 👇 #partnerships #startups #ecosystems #growth #revenue #TechAlliancePodcast #TheTAP #podcast #businesspodcast #Innovation #NewYearGoals

📣 New Episode Alert! 📣 In this episode of our Special Season we're diving deep into the world of building and leading successful partnership teams with Ryan Marcoux, Head of Alliances at Atlan. ✨ Ryan comes in with these nuggets and more: 🤯 It's not just about the partner program; it's about the PEOPLE! 🎨 The ideal partnership team member? Think "Renaissance person." 🤔 Sometimes, the best partner managers come from unexpected backgrounds. 🚀 Ready to unlock the secrets to building a thriving partnership team? 🚀 🎧 Tune in now using the links in the description! 🎧   #partnerships #startups #ecosystems #growth #revenue #TechAlliancePodcast #TheTAP #podcast #businesspodcast #leadership #teambuilding Maryna Pliashkova Eleanor Thompson Andrey Lipattsev

🎧 New Episode Alert! 🎙️The episode 3 of the Special Season on the TAP is out! This week, we dive deep into the world of Partner Operations with special guest Antonio Caridad, Head of Global Partner Operations at Tricentis. If you know Antonio, you know you can count on him for deep insights. Some favourites from the episode: 🧠On data:  "Without data, you're just another person with an opinion." 🤓 On nerds: "I'm a nerd in process flowing. I love creating a good process flow." 🎩 On hats: "As partnerships people, we wear 16, 20, 25 hats depending on who you ask!" Tune in for this lively discussion on building and scaling successful partnership teams. This is one is not to miss! Get busy with those links in the first comment below! 👇   #partnerships #startups #ecosystems #growth #revenue #TechAlliancePodcast #TheTAP #podcast #businesspodcast  #partnerops Maryna Pliashkova Eleanor Thompson Andrey Lipattsev

🚨 60% of partnership teams are underfunded 🚨 This shocking stat from our upcoming episode with Antonio Caridad highlights a major challenge in partnerships. We want to hear from YOU! 👇 What do you think is the MAIN reason for this underfunding? 🤔 Lack of understanding of the value of partnerships?  🧮 Difficulty measuring the ROI of partnership programs?  🧐 Misconceptions about the role of partnerships in overall business strategy?  💬 Other (tell us in the comments!) Let's get this conversation started! Your insights could help drive change in the industry. 💪 🎧 Full episode with more insights from Antonio coming up! #partnerships #startups #ecosystems #growth #revenue #TechAlliancePodcast #TheTAP #podcast #businesspodcast  #partnerops Maryna Pliashkova Eleanor Thompson Andrey Lipattsev

🎧 New Episode Alert! 🎙️ We are back with the second episode in our special season on building Partnership Teams. In this episode with Kelsey Johnson, the Head of Marketing at Partner Fleet, we dive deep into the art of securing budget for your partnership initiatives. Tune in to learn: - The Power of Pitching: How mastering the budget pitch can elevate your career. - Metrics That Matter: Discover the data points that truly resonate with executives. - The Strategic Advantage: Why partnerships can be a game-changer, even in a challenging economy. Pop Quiz: What percentage of revenue can be driven by partner referrals, according to a recent Pavilion report? 🤔 (A) 10% (B) 20% (C) 30%+ Let us know your answers and hit that play button in the first comment below! 👇   #partnerships #startups #ecosystems #growth #revenue #TechAlliancePodcast #TheTAP #podcast #businesspodcast #budgeting Maryna Pliashkova Eleanor Thompson Andrey Lipattsev

🚀 Partnerships: When and Why Do You Need Them? 🤔 We’re kicking off a special season in partnership with Eleanor Thompson, the founder and principal consultant of Branchworks 🎉 Find the links to watch and subscribe in the comments below! 👇 In the very first episode, we're starting with the foundation – the ins and outs of building and scaling successful partnership teams 🤝 Eleanor knows this space inside out and we get started with: ⏰ When is the right time for a company to invest in a partnership team?  📋 What are the key roles and responsibilities of a partnership manager?  💰 How can partnerships accelerate growth and drive revenue?  Whether you're a partnerships pro or just starting to explore the potential of ecosystems, this episode is packed with actionable takeaways. Hit that "Play" button and discover the power of partnerships! ▶️ Don't forget to subscribe to our channels for more insightful conversations with industry leaders. 🔔 #partnerships #startups #ecosystems #growth #revenue #TechAlliancePodcast #TheTAP #podcast #businesspodcast

📢 New episode alert! 📢 We're thrilled to announce a special episode featuring Chris Samila, co-founder of Partnership Leaders! 🎉 Chris shares insights on #Catalyst, a unique event that brings together partnership professionals from all corners of the industry. ✨ Learn about the latest trends, the importance of networking, and how Catalyst fosters a fun and engaging learning environment. 🤝 Tune in to discover: - How Catalyst is driving the evolution of partnerships 🚀 - The key benefits of attending for both individuals and companies 💼 - Why building a strong community is essential in this space 🌐 - Like, share and hit that subscribe button to stay up to date on future episodes, more cool promotions and special features! 🔔 #partnerships #networking #careerdevelopment #tech #podcast #Innovation #Partnerships #TAP #theTAP #EcosystemsEngineering #businesspodcast #alliances #SelfImprovement #startups #partnerships #podcast #growth #collaboration #event hashtag #businessevent #catalyst Andrey Lipattsev Maryna Pliashkova Early Bird tickets for Catalyst are on sale now. Save $600 off General Admission and $1,000 off VIP tickets! As an Early Bird attendee, you’ll also receive a special Seattle Swag Bag, featuring a unique gift and exclusive discounts to some of Seattle’s best attractions. Act fast! Early Bird pricing ends on November 15.

Get excited for the decade of partnerships! 🎉 There is one event that has really helped drive the transformation of the 2020s to the decade of partnerships. Catch us this week on The Tech Alliance Pod where we're joined by Chris Samila one of the lead organisers of the Catalyst Conference You'll get tips on getting resourced and connected to attend what could be the most exciting next step in your partnership journey Don't miss it! 🎯 #Innovation #Partnerships #TAP #theTAP #EcosystemsEngineering #businesspodcast #alliances #SelfImprovement #startups #partnerships #podcast #growth #collaboration #event #businessevent #catalyst Andrey Lipattsev Maryna Pliashkova

📣 New episode of The Tech Alliance Podcast (TAP) is out! 📣 Today Andrey Lipattsev and Maryna Pliashkova review "Today's Superpower: Building Networks" by Mikel Mangold. Link in the comments ⬇️ They discuss the 7 mindset principles for building strong networks and how this advice can be applied to partnership management. 🤝 Key takeaways: - Building networks is a mindset. It's about giving before you get, thinking outside the box, and challenging the status quo. 🤔 - The principles in the book can be applied to any professional field and are foundational for creating successful ecosystems. 🌱 - The book provides practical steps to implement each principle into your life. 🪜 Listen to the full episode for valuable insights and inspiration to build your own powerful network! 💪 👉 Links to the episode in the first comment below. Be sure to subscribe to our podcast and follow us on LinkedIn, YouTube and Spotify for the next updates! 🎧 #networking #partnerships #ecosystems #mindset #careerdevelopment #professionalgrowth #givefirst #thoughtleadership #theTAP #techalliancepodcast #businesspodcast #personalgrowth #givefirst #challengeyourself #buildsomethinggreat

🚨NEW EPISODE! 🚨 Links in comments ⬇️ Our latest episode features Mikel Mangold, Strategic Ecosystem & Partnership Expert, Head of Partnerships EMEA at CyberProtonics.  In this insightful interview, Mikel shares his expertise on building successful partnerships for startups. Join Maryna Pliashkova and Andrey Lipattsev and discover strategies for identifying the right partners, negotiating favorable terms, and navigating the complexities of collaboration. Most important types of tools for a startup (for Partnership needs)  - CRM - Messenger (Slack is good because many providers use it) - Account mapping tools  - PRM Join Secret - https://lnkd.in/d48c6se  Platform where you can find discounts for tools Companies ready to work with startups in Europe - Siemens  - BMW - Samsung  - Bosh - Volkswagen - Unilever  - Loreal - Accenture