the Up Next Podcast

🎮 How are Gen Z and Millennials really consuming media and responding to in-game marketing? 🎧 We just dropped a new episode and in it, Gabriella Mirabelli and MaryLeigh Bliss, Chief Content Officer at YPulse, are diving into YPulse’s latest report on media consumption and their gaming marketing playbook. They unpack key insights like: 👉 How brands can authentically show up in gaming spaces. 👉 What young consumers want in their streaming service and more! If you're a marketer, in the entertainment industry, or just curious about the next generation of consumers, this is a must-listen. 🔗 🎧👉 Listen here or on any podcast platform: https://lnkd.in/eG-U29Kf

"Your employees are your # 1 customer." 🤯 This was just one of the many insights Gabriella Mirabelli learned from her interview with Diane Schwartz, CEO of Ragan Communications. In today’s episode, they discuss the strategic importance of communications and its impact on overall business success. 🔗 🎧 Listen here or on any podcast platform to discover how to elevate your communication strategy: https://lnkd.in/ei-m6kpX

If there’s a Venn Diagram with marketing advice and career guidance, then Jenny Wall sits at the intersection point.

✨ How Can Luxury Brands Thrive with Content Creators? ✨ Luxury and content creation are redefining brand exclusivity in today’s digital age. In today’s episode Gabriella Mirabelli interviews, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, about insights from her and her colleagues’ research. Their work reveals how luxury brands can balance control and creative freedom when partnering with content creators. The key? Strategic collaboration. Done right, these partnerships enhance brand appeal while preserving authenticity and exclusivity. 💡 Discover how luxury brands can adapt and thrive in the evolving digital landscape. 👉 Listen here (or on any podcast platform) for actionable insights: https://lnkd.in/dqhFrTrC

🚨 New Episode Alert! 🚨 Join Gabriella Mirabelli as she sits down with Jenny Wall, CMO of VideoAmp and media measurement expert, to discuss the future of entertainment, marketing, and advertising. From HBO to Netflix to Hulu, Jenny has been at the forefront of the industry's evolution. 🔗 🎧 Listen here or on any podcast platform to hear her insights on data-driven storytelling, the power of social media, and how to measure brand love: https://lnkd.in/ezFz9skV  

🔮 This month on my visit to the the Up Next Podcast I talked with Gabriella Mirabelli about YPulse's biggest predictions for 2025, including: 🌆 Revival of the Town Square 📹 Livestream Shopping's Big Moment 📩 Newsletter Influencers 🥰 Gen Z's Digital Collections 🛒 Ecomm Side Hustles 💸 The Impulse Buy Economy 💪 Bro Wellness 📺 Gen Z's Nostalgia IPs 🎧 Listen below for a rundown on all of these!!! PLUS how preppy has been redefined, and insights on our exclusive data on the TikTok ban 🚫

📢 New Episode Alert! 🎙️ What's Next for Gen Z and Millennials in 2025? Tune in to hear Gabriella Mirabelli interview MaryLeigh Bliss, Chief Content Officer at YPulse, about the top trends shaping youth culture in 2025! From the "revival of the town square" to the rise of "bro wellness," discover what's driving young consumers and how brands can connect with them. Their chat also features a bonus section covering the TikTok ban (it isn't over until it's over) ... including some 'hot-off-the-press' data about how young consumers feel about alternative platforms and where they're liable to go if TikTok leaves the proverbial social media building. 🔗 🎧 Listen here or on any podcast platform: https://lnkd.in/e3_WHWeG

Almost everything we get in life is thanks, in part, to our ability to persuade people to help us (or at least not stand in our way). Some people are better than others at the art of persuasion, but this doesn't mean it's a magical skill that some people have and other people don't. Anyone can learn to be more persuasive. Jennifer B. Gardner, Esq. helps people learn how to be more persuasive anywhere they happen to be, whether it's a courtroom, boardroom, or regular-sized conference room. Listen and learn!

Ever wondered how to become a more persuasive communicator? 🤔 Tune in to our latest episode, where Gabriella Mirabelli interviews Jennifer B. Gardner, Esq., a trial lawyer, coach, and consultant specializing in executive presence and confidence. During their conversation, Jennifer shares actionable insights on how to feel comfortable with discomfort, leverage authenticity, storytelling, and active listening to advance ideas and influence others effectively. 🗣️ 🔗 🎧 Listen here or on any podcast platform: https://lnkd.in/eibFW2Un

The podcast is incredibly thankful to Prof. dr. Koen Pauwels and everyone at the IJRM - International Journal of Research in Marketing for our partnership and for helping us connect marketing practitioners and entrepreneurs with the latest academic research from around the world.