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👋 Psst, hey creatives! Remember to REST. Creatives roles are demaaaanding. When I first started in partnerships, I felt this. - Managing multiple time zones - "Always on" communications - Notifications 24/7 And we normalize it. Which is OK at first. But can be dangerous over time. That's why I always recommend this tip 👇 "Digital Detox Days." My favorite habit rn ✨ Here's what changed for me: - No phone / screens - Time outside in nature - Swap your phone for pen & paper Your partners will survive. Promise. The emails? Still there. The Slacks? Can wait. Your creativity? Comes back stronger. Rest isn't a reward for finishing. It's how you keep going. Make it a priority. -- 👋 P.S. When was the last time you had a true "no screens" day? Try it this weekend. Your brain will thank you!

Best way to learn marketing is by doing.

The most challenging part of marketing. Closing the idea <> execution gap 😂 AKA, The gap between: 1. That "clear" vision in your head (It always feels so clear...) VS 2. The ad you make (Which is often NOT even close on the 1st try) This NOT a bad thing btw. Unless you give up too soon. That's why DTC ads often outperform B2B. Because DTC brands are willing to keep testing. Whereas B2B brands give up too soon. 📌 Friendly reminder: Give your ideas space to win. Sometimes the 32nd way you test it will work. When you're reviewing your ad, number scenes like this So you know which parts of your idea are 1. Essential to keep 2. Flexible to change 3. Optional to drop Keep testing ✌️ -- Found this "purr-fect?" ♻️ Repost to share! Andddd don't @ me for the cat jokes ;)

The best marketing doesn't feel like marketing. Entertain me, educate me, intrigue me and charm me. Don't just "market" to me. Credit: VedikaBhaia on X

A tale as old as time: Creativity vs Budget 📌 My slightly controversial take here: My highest-performing B2B event ad? It cost me $0 to shoot. I was sitting at an airport... Stuck a Post-it note on my laptop, and hit record. That single ad outperformed months of "proper" production work. 👀 Know what DTC marketers understand that B2B often misses? - Your best ideas don't need a DiCaprio budget - They need psychological safety to test fast The winning formula is NOT: ❌ Perfect production + Big budget = Performance It's: ✅ Speed to test x Volume of experiments = Winners While most B2B teams are debating brand guidelines, DTC brands have already: - Tested 10 concepts - Found what works - Doubled down then moved on to the next test.. 👋 Friendly reminder: That "quick and dirty" video you're scared to post... Might be the one that scales to 6-figures in ad spend. Your biggest creative advantage in 2025? Your speed to learning. Make it part of your marketing DNA. Speed to test is how you win.

The best investment you can make? Make your people feel VALUED ✨ Are you trying to drive organizational change in 2025? Keep this in mind: → 70% of change management initiatives fail without proper buy-in → Most resistance comes from feeling left out of the process → You NEED to get adoption early on Here's how to make people feel valued especially through change 👇 1️⃣ Lead With Purpose → Share the bigger vision early → Connect to company strategy clearly → Explain the 'why' before the 'what' → Show tangible benefits for everyone 2️⃣ Put People First → Map out the daily impact → Make transitions friction-free → Focus on user experience → Time changes thoughtfully 3️⃣ Open The Dialogue → Start conversations early → Create safe feedback channels → Address concerns openly → Keep managers in the loop 4️⃣ Build Your Champions → Find your internal advocates → Empower peer leaders → Share real success stories → Celebrate small wins -- 👋 P.S. How are you investing in your employee experience? Let us know below!

Marketing is 50% psychology. People buy from emotion. Not logic. Your ads need to trigger that feeling of: 👀 "I want that..." Quick marketing psychology tips you can swipe (To make your ads convert better) 1️⃣ Loss Aversion → We hate losing more than we love winning → Be specific. When does the offer end? What will they lose? 2️⃣ Authority drives behavior (Just make it feel real) → Think an expert barista reviewing coffee → Not just a celeb holding a mug 3️⃣ The halo effect is real → Test adding "From the makers of [your hit product]" to ads → Create a cognitive association for A to B 4️⃣ Link new ideas to old ones → Our brains love patterns, use them → New concept? Link it to something they know → Try this formula: "[Known thing] but [Your unique twist]" -- 👋 P.S. What else would you add? Credit: James Mulvey