The AFO Group

We are immensely proud to announce that our campaign, "Highlight Your Balls", for The Testicular Cancer Society has been awarded Silver at the Cannes Lions International Festival of Creativity 2024 in the Brand Experience and Activation category. This campaign was born from a vital mission: to encourage early detection of testicular cancer, a disease affecting one in 250 men each year. Traditional self-check videos often fail to engage audiences, so we knew a bold, creative approach was needed to cut through the noise during Testicular Cancer Awareness Month. Collaborating with FP7 McCann, we tapped into the universal love of football to deliver a disruptive and witty message. Drawing inspiration from the relatable moment when defenders instinctively protect their groins during free kicks, we created a compelling self-check video. By partnering with influencers in the football space and leveraging platforms like YouTube and Talk Sport, the campaign successfully reached 7.9 million viewers. The results speak volumes about the campaign's impact: a 338% increase in donations to the Testicular Cancer Society and countless lives potentially saved through increased awareness and action. Winning Silver at Cannes Lions is an incredible honour and a testament to the power of creativity in driving meaningful change. We are deeply grateful to FP7 McCann, our partners, and the audiences who embraced this campaign, helping to make a real difference. #WeAreHollr #CannesLions2024 #HighlightYourBalls #TesticularCancerAwareness

All eyes on Miami 👀🌴 Shifting gears with Jaguar for their highly anticipated new brand identity and concept car launch. What a night and what a car! We also like to have fun along the way. #productioncompany #brandedcontent #jaguar #type00 #livestreaming #broadcastPR

We are honoured to work with YSL Beauty on such an important topic - raising awareness of intimate partner violence with the aim of making a safer now and future for women and girls across the globe.    1 in 3 women worldwide experience IPV and more needs to be done to break this cycle of abuse and educate the next generation on healthy relationships.   Today, we go live at 3pm globally across YSL Beauty’s YouTube channel to discuss IPV education with experts, advocates and survivors.   Please join us here and support us in sharing this important message.    https://lnkd.in/ezrNpTVA #AbuseIsNotLove #YSLBeauty #LiveStream

On our adventures around the world, the third stop was Malibu🌴✅ We are thrilled to have contributed to the 2024 Defender Service Awards, held at the stunning Calamigos Ranch in Malibu. This prestigious event highlights nonprofit organisations that embody the resilience and adventurous spirit of the Defender community. We were delighted to play a part in this unforgettable evening by providing: 📝 Scripting for the full awards show, crafting a narrative that celebrated every achievement. 🎬Custom video assets and a dynamic highlights reel to capture and share the event’s energy. 👨💻Remote watch party technology, bringing the representatives' co-workers from across the US, Canada, and Puerto Rico together to celebrate. Congratulations to all the finalists and winners — you are the real heroes driving positive change in your communities. 🚙✨ Thank you to JLR for letting us help bring this celebration to life. 💡 #ProductionCompany #ContentCreation #Livestream #DefenderServiceAwards

We're honoured to have supported La Louvre and L'Oréal Group to bring their stunning "De toutes beautés!" partnership to life.    Our on the ground team captured breathtaking visuals both video and stills to celebrate this exceptional cultural program, exploring beauty’s practices, representations, and its evolving role throughout history and cultures.   Gautier Verbeke, Director of Mediation and Audience Development at the Louvre Museum, and Delphine Urbach, Director of Art, Culture, and Heritage at L'Oréal Group, were able to offer media a truly unique perspective on the changing tapestry of beauty ideals and practices through the curated selection of 108 of the museum's artwork.    Delighted to have hosted journalists including Dazed Media, James Greig, Wallpaper*, India Birgitta Jarvis and APTN, Yesica Brumec.

Serving up tasty weekend coverage 🍳🥞 We spent our Sunday at the hottest food spot around joining our client Gousto as they fulfilled their dream coverage goal, a spot on Sunday Brunch. Knowing the intricacies and lead time of the beloved channel 4 show, we first started talking to them in July to ensure success and are delighted to have landed such a strong, seamless segment. Our acute broadcast expertise and strong producer relationships allow us to create perfectly tailored media packages, and being present on the ground ensures we hit the mark, every time. This unique, mutually beneficial approach, combined with our team’s dedication, means we can consistently deliver outstanding coverage. Think your coverage goals are out of reach? Try us… #EarnedMedia #SundayBrunch #Channel4 #Coverage #PR #MediaRelations #Broadcast

What a night… what a team! 8 hours of live radio with reporters in Washington and Georgia as well as journalists, presenters and producers in Leeds bringing listeners the very latest in the race for the White House. More than 600 thousand of you joined us via our live stream and app tuning in from right across the UK as well as the USA, Europe and Asia. #Trump #USElection #radio

Aster DM Healthcare has unveiled the top 10 finalists for the third edition of Aster Guardians Global Nursing Award, one of the top global awards that recognizes and celebrates contributions of nurses across the world, and has the highest prize money. These 10 nurses have been shortlisted from a pool of over 78,000, from 202+ countries across the world, following a stringent review process run independently by Ernst & Young LLP (EY) along with an Expert Jury and the Grand Jury.   The third edition of the award will not only award the winner with USD 250,000 but also recognize the other nine finalists with a reward. The final winner will be announced at a gala event in India on the 28th of November 2024. #AsterGuardians #MedicalSector #Nurses