The Climate Hub

You didn't miss this week's send from Managing Editor of The Clear Clean, Jonathan Jacob M., did you? In this article he breaks down how to understand and communicate the full scope of how a climate tech venture affects real people and real ecosystems. (And why you absolutely need to tell the WHOLE story. ) 👇

The Hidden Trillion-Dollar Opportunity in Becoming a Climate Educator I'm thrilled to highlight this week's insightful piece from our friends at The Climate Hub. It's a perfect example of how The Clear Clean is bringing diverse industry voices to our platform, enriching the conversation around clean energy and sustainability. The article raises a crucial point: brands are becoming the new face of climate education. This shift creates both a responsibility and an enormous opportunity for businesses in the clean energy space. Here's why this matters: 1. Consumer trust is shifting. People are increasingly looking to brands as authorities on environmental issues. This trust opens doors for companies to lead meaningful conversations about sustainability and clean energy adoption. 2. Specificity is key. Vague terms like "eco-friendly" no longer cut it. Brands need to communicate their climate actions with precision and context. For example, instead of saying "powered by clean energy," specify "100% solar-powered." 3. Education drives adoption. By clearly explaining concepts like carbon credits or the benefits of electrification, brands can accelerate public understanding and acceptance of clean energy solutions. 4. Policy simplification is crucial. Companies that can break down complex incentives like those in the Inflation Reduction Act for consumers may see increased adoption and customer loyalty. 5. New roles are emerging. We might soon see "Climate Communication Officers" in C-suites, bridging the gap between technical sustainability teams and marketing departments. This trend presents a compelling opportunity for clean energy businesses to differentiate themselves. By combining technical expertise with effective communication, companies can build trust, drive adoption, and potentially unlock new revenue streams through education-focused products or services. For those of us in the clean energy sector, this article is a call to action. How can we leverage our unique expertise to fill specific gaps in public climate education? By doing so, we're not just selling products – we're positioning ourselves as trusted advisors in the critical transition to a sustainable future. #CleanEnergyMarketing #SustainableBranding #ClimateEducation #GreenBusiness https://lnkd.in/dxFSzEju

Stoked to welcome our friend Jonathan Jacob M., Managing Editor of The Clear Clean as guest contributor for this week’s edition of Climate Tech Marketer! We’re talking about how to communicate total social impact (TSI), and how doing so will help you build trust, manage expectations, attract investors, secure talent, and ultimately drive adoption. Don’t miss out 👇 https://lnkd.in/gnQapVyv

Special guests Amelia Zimmerman 🧩 and Meg Kendall (editors of The Climate Hub's Climate Tech Marketer newsletter) join us this week to talk big brands, greenwashing, and consumer education. "MICROSOFT BUYS A BAJILLION CARBON CREDITS FROM [ ] IN LARGEST-EVER SALE We climate folks may know what these credits are and why they’re being bought (after all, we created these images with AI…) but the fact that millions of Americans may hear about carbon credits for the first time in a headline about Microsoft seems… really, really important to recognize!"

We're so ready to welcome Amelia Zimmerman 🧩 + Meg Kendall of The Climate Hub as our guest contributors this week! Marketers, this one's for you. Subscribe to receive their contribution tomorrow morning ⤵ https://lnkd.in/g7XVCxna

Climate tech marketers often focus on how their solution helps companies achieve broader company goals, but it’s worth thinking about the day to day life of the overworked, under-resourced sustainability professional. How can you help her do her job better?

Today we're highlighting some of the best branding and design we've seen in #climatetech over the last quarter. Which is your favorite?

This week Robert O'Shaughnessy is walking us through how to structure and build a GTM plan for climate tech startups. #climatetechmarketing #gotomarketguide

Are your customers consumed by doubt? For many climate tech brands (especially those in carbon markets) doubt has a stronghold over would-be buyers. How do we build or rebuild trust in our industry? Start with the ‘trust triangle.’ Work these three elements of trust into your branding and communications: Authenticity: Showing buyers the real you — the humans behind your brand. Empathy: Connecting with buyers over their pain points and challenges. Logic: Creating content and messaging from sound, common sense principles. ************* 💡 Get brand new climate tech marketing insights in your inbox every Wednesday 👉 https://lnkd.in/gnQapVyv

4 steps to achieve message-market fit: 1️⃣ Understand your audience. Get as much intel as possible. 2️⃣ Define your messaging. Match pain points to value adds. 3️⃣ Test and refine. Run A/B tests, try new phrasing in sales calls. 4️⃣ Monitor and adapt. Corporate sustainability evolves quickly — stay on top of it. ************* 💡 Get brand new climate tech marketing insights in your inbox every Wednesday 👉 https://lnkd.in/gnQapVyv