The Cool Down reposted this
🗓️ 🌀 ☀️ Literally all of us have experienced an #extremeweather event, and the risks tied to our changing climate are well known. And yet, the research shows that still, too few people are really engaged in talking about and taking action around the climate challenges we face. That's the reason we started The Cool Down -- to connect more mainstream consumers to these topics in accessible, empowering ways and help them become more resilient and prepared -- and to help drive forward demand for a better clean energy future. Along the way, we've learned a lot from our 30M+ monthly audience about how to meet people where they are -- what language and value propositions work, and what doesn't. I'll be sharing some of those insights next Tuesday in a webinar hosted by the Data Foundation and Fors Marsh about the often under-discussed topic of how people process, act on, and engage with climate-related information. Looking forward to Ed Maibach, Director of the Center for Climate Change Communication, George Mason University, Ashley Nelle-Davis and Sonia Wang of the Data Foundation, and Kristin Murphy from Fors Marsh for an important and meaningful discussion on Tuesday at 1PM ET. Hope to see you there ▶️ https://lnkd.in/gDNqcHRA #data #evidence #climateaction #extremeweather