The Nucleus Group

Join us tomorrow, Tuesday 10/22 at 6pm for a strategy meet-up to celebrate the launch of Seth Godin's new book "This is Strategy: Make Better Plans" Sign up here! https://lnkd.in/gPThy-5D

What a pleasure to sit down with Matt Miller of the AICP (Association of Independent Commercial Producers) and Ben Conway of LBBonline - Little Black Book to discuss Craft & Commerce, our latest Depth of Field Guide.

Football season is finally here! Fans of the game know that the best players are constantly learning, adapting, and innovating. Kansas City Chiefs CMO, Lara Krug, used this mindset when she took on the challenge of shifting to sports marketing for the first time. Revisit our Smart Rookie podcast episode where she shares how embracing a beginner's perspective led to fresh insights and innovative strategies. Listen to our full conversation with Lara and explore how you can unlock breakthroughs by cultivating a beginner's mindset: https://lnkd.in/dmjridpW

In this back-to-school season, our podcast Smart Rookie reminds us that a learning mind is a key to innovating. We often feel pressured to project certainty. But what if embracing uncertainty is the key to unlocking true innovation? In the first episode of our 'Smart Rookie' podcast, Nucleus Founder & CEO Elizabeth Talerman, challenges us to pave the path to breakthroughs with well-crafted questions rather than ready-made answers. It's about cultivating a 'Smart Rookie' mindset - one that combines hard-earned wisdom with perpetual curiosity. Come explore how leaders can unlock breakthroughs by cultivating a beginner's mindset. Listen to the full Smart Rookie episode on our substack: https://lnkd.in/dfZuuEdQ

Listen as our founder Elizabeth Talerman reads our manifesto—a declaration of how we empower others to shape their own futures.

Creating a brand manifesto takes discipline. It requires clarity, restraint and a unvarnished explanation of the value delivered to the people, partners, organizations and institutions the brand serves. In creating the brand manifesto for The Nucleus Group we began with who we are (smart rookies) and who our clients and partners are (envisionaries). We call ourselves smart rookies because we approach every assignment with wonder and an open, learning mind. Without ego, we can ask silly questions, smart questions, hard questions, dumb questions. Our explorations lead us to observations often overlooked, uncommon insights that inspire new thinking, and actionable wisdom that empowers people to make change happen. We call our clients and partner envisionaries. These are experts that have dedicated years honing their thinking, craft, skills and offerings. They have formed deep connections with critical constituents. They are in pursuit of continuous improvement and see possibility, potential and purpose in pushing past the boundaries of convention to create meaningful, useful, sustainable change. Want to envision a brighter, bolder future together? Come wonder around with us. We can't wait to support you in making change happen.

How can brands navigate shifting waters of change while staying true to their core? A carefully crafted brand manifesto is the strategic compass that aligns your stakeholders amidst turbulent times. It’s more than corporate poetry or a prettified mission statement. As our founder, Elizabeth Talerman, puts it: "A manifesto is a lighthouse helping people navigate. Those inside the company have a shining light on where to go and how to behave. But it also stands firm, allowing others to navigate towards you without crashing into shore." As we've evolved at The Nucleus Group, so has our perspective. Crafting our own manifesto was a deep, introspective dive into what we do and why we do it. Today, we're excited to share it as a means of reintroducing ourselves. It evolved from a single phrase—"we’re always on the precipice of change"—into a comprehensive articulation of purpose. We used to say we're pattern recognition experts. Now we think of ourselves as context illuminators. Our manifesto offers a window into the engine that drives our work, defining the common ground between us and those who seek the human truths we reveal. More than a description of who we are, it's a declaration of how we empower others to shape their own futures.

Have you ever started a project and felt like you were 'coming home?' That's what it felt like for me as my colleagues, Whitney Bounty and Liz Yap, and I dove into research for our latest Depth of Field Guide: Craft & Commerce. I spent the first two decades of my career in advertising, starting in production and ultimately winding my way around to being a strategist. Being able to apply my strategic skills to understanding the new landscape of commercial communications was fascinating. Check out what LBBonline - Little Black Book has to say about it. You can download a copy; available on both the AICP (Association of Independent Commercial Producers) and The Nucleus Group website. The guide lays out the challenges facing commercial storytellers and producers, and it also illuminates the opportunities. The bottom line is that the future for marketing in the motion image is bright! Once you've had a chance to review the Guide - let me know what you think! https://lnkd.in/e_F6qYvP

Important and valuable report sharing insights on the content explosion published by The Nucleus Group underwritten by AICP (Association of Independent Commercial Producers). Download it now and thank you for the shout out for my quote on "tickling audience's earballs and eyeballs." Matt Miller MediaVillage.org

Our new Depth of Field Guide, Craft&Commerce: Opportunities for Marketing in the Motion Image is available for download now! https://lnkd.in/g6gaKY_J