The Sasha Group

Our new sonic branding for Utz Brands, Inc., a super fun catchy sonic logo inspired by the "ntz ntz ntz" house music trend and brought to life by our composer Akiko Haruna with vocal performance by Chad Courneya. This was such a fun one, thanks to The Sasha Group and everyone involved for bringing us on board, creating culturally led sonic branding is our jam.

Hispanic Heritage Month may be over, but our SVP and Head of Consulting at The Sasha Group, Maribel Lara, wants to leave marketers with her advice for engaging LatinX communities through their campaigns. ✨ 📸 She joined Inc.com in a conversation to remind marketers to be relevant in how they engage and care about their diverse audiences. Check out the full article through the link in the comments! 👇 #hispanicheritagemonth #dei #diversity

"Great ads make you squirm... in a good way." Our SVP, Head of Strategy, Jason Chan, reveals why the best marketing isn't afraid to ruffle a few feathers. Let's talk about why bland is the enemy of memorable.

Love seeing Sleepy Time Bear getting the recognition he deserves! 🐻💤 The Sasha Group has spent years making him a social sensation, and now it's your chance to help us get him inducted into the Madison Ave Walk of Fame! 🗳️ Vote below and let’s bring it home! 🌟 #VoteSleepyTimeBear #TheSashaGroup #VaynerX #MadisonAveWalkofFame

I grew up on UTZ. So the chance to work on the brand was definitely a highlight. Massive thanks to Oskar Bård, Anna Bergstrom and the whole crew at HOBBY for being incredible collaborators and for going above and beyond on this project. And a huge shout out to our amazing partners at Utz Brands, Inc. Amber McGrogan, Liza Darnell, Payton Lissette, Korlin Serauskis and Howard Friedman who worked with the team at The Sasha Group Ryan Graf Law Smithson Henley Schimpf Lais Pereira to create a new brand character and the first ever "socially-informed" sonic branding we plucked straight from the internet and was brought to life be the team RESISTER. This just the beginning of taking the UTZ brand national, so I'm even more excited what this team does next.

Everyone could use a little magic 🪄 and Hello Products LLC brings the magic ✨ and more with our new spots. So proud of the work from this cross-functional team led by Amy Benford, Kristen Babkes and Melissa Carrion in partnership with Jennifer Vasold-Singh and Rekha Rao. Thank you to our agency partners, Walrus for the awesome creative and The Sasha Group. Looking forward to celebrating how Richard Kluxen and Lila Gilstein bring these spots to life in the wild🐯 Check it out and bring a little hello magic to your everyday #everydayyay https://lnkd.in/e_e5pS3Q

The Sasha Group team has spent the last three years bringing to life the Celestial Seasonings Tea mascot, Sleepy Time Bear on social (if you haven't checked out us on TikTok or IG, you're missing out). We're happy to hear that Sleepy Time Bear is nominated for the Madison Ave Walk of Fame. Please vote and help us get him inducted! https://lnkd.in/eeME9hAK

NEW from HOBBY 🎥🥔✨ In this latest campaign for UTZ, Oskar Bård cranks up the crunch and doubles down on flavor, as an 11-year-old Chief of Crunch and Flavor Officer guides a new hire. A potato chip factory was built on location in a Toronto warehouse and filmed in just one day—because when it comes to crunch, there’s no time to waste! The result? A spot as crisp as a fresh bag of UTZ chips. Big thanks to the creative minds at The Sasha Group / VaynerMedia . Client: Utz Brands, Inc. Production Company: HOBBY USA Director: Oskar Bård Executive Producer: Anna Bergstrom Agency: The Sasha Group / VaynerMedia   Executive Creative Director: Kyle Arango Associate Creative Director: Ryan Graf Agency producer: @Lais Pereira VP, Client partnerships: @Law Smithson Senior Account Executive: Krishna Patel Marketing Director: Amber McGrogan VP Integrated Marketing Communications: Liza Darnell Director, Integrated Marketin Communication: Payton Lissette Sevice Production: FrankContent Ltd Executive Producer: Belinda Struminger Producer: Jeff Schwartz DP: Kris Belchevski Production Designer: Rudi Caushi Editor: Ryan Steele, MACKCUT Color: Henri Pulla Sound: Martin Mighetto VFX: Helmet Films & Visual Effects VFX / Finishing Online: Love Fagerstedt

America has voted Violife the #1 Dairy Free Cream Cheese in the USA! I am so excited to share that we have officially launched our superiority campaign this week 🎉 To celebrate, we're hitting the road with our "America Has Voted" campaign, spreading delicious, dairy free goodness across the nation through a highly immersive multi-city victory tour in Austin and Miami. We rolled out eye-catching OOH elements like billboards, digital kiosks, and wild postings in high-traffic areas featuring witty election-style slogans such as 'The Winning Candidate Who Can Be Bought' and 'Voted #1 No Debate.' In addition, we’re sharing our victory speech online with parody election-style videos on Instagram, TikTok, and YouTube, alongside episodic content to showcase our winning products (check it out below!). The campaign will also include IRL activations like bagel shop takeovers in Miami and Austin, where customers can try exclusive Violife cream cheese flavors taking place in October and November. On Election Day, November 5th, the first 100 customers to order a bagel with Violife at El Bagel and Rosen’s Bagel Co. will receive a free bagel schmeared with Violife limited edition cream cheese. Plus, grocery store pop-ups will greet shoppers with toasted bagels and Violife cream cheese, driving engagement from screen to street to shelf all fall season long. I am so stinking proud to get this off the ground and cannot wait for the strong results that are sure to come in! Huge thank you to the Violife team: Olga Osminkina - Jones, Christine Ngo Isaac, Marisa Kololyan, Stefano Porcini, Chrysanthi Kokotsaki, Annabella Perazza, Meredith Mercil Napolitano, Monika Grabania - Dailerian, Rachel Waynberg, Caitlin Stratton, Robyn Frumkin, Karen Cassetta + so many more! And a huge thank you to our agency partners that made it happen at The Sasha Group and Small Girls PR!

Behind every great project is an even greater PM. Meet Vicky Tahos, one of the silent forces driving The Sasha Group's success!