Navigating the complexities of sustainability often feels overwhelming for brands. From building trust to aligning priorities, the challenge is clear: How do you turn "sustainability" into customer-centric strategies? Sign up early for The S Word report from our business unit, C Space, to uncover how brands can align sustainability initiatives with customer expectations and priorities.
#COP29 wrapped up last week, and the outcome? Consumers are left with more questions than answers. The term “sustainability” has grown heavy with implications, and while the climate crisis looms large, one thing is undeniable: consumers want brands to lead the charge, no matter the political landscape. 🌍 But brands are asking themselves: how do we execute against our sustainability strategy, for all our teams, in a way that feels truly customer centric? It's a challenging, often overwhelming space to navigate. That’s where C Space steps in, starting with The S Word. 💡 Our new report will dive into how the treatment of “sustainability” can paradoxically stall action, as brands, consumers, and governments get stuck in a cycle of mistrust and competing priorities. We spoke to over 4,000 people across 11 markets to figure out how we can align sustainability with real benefits, and inspire real change. Be the first to explore these insights when our report launches in January: 👉 https://lnkd.in/eQWCY5Zu If you’re finding it hard to keep up, we’d love to help you navigate this space. Let’s co-create your next moves when taking sustainability to customers #TheSWord #Sustainability #ClimateAction #MarketResearch #Insights #CSpace Hall & Partners Escalent