ThinkMedium

#Privacy-Enhancing Technologies (PETs) offer many privacy and security benefits in #advertising… but you may wonder which PET is right for your specific needs. The table below shows a sample of real-world advertising use cases on one side and the PETs that support them on the other — making it easy to see which solution applies best. Check out the full module to dive deeper: https://lnkd.in/eKDbB4at

#Privacy-Enhancing Technologies (PETs) are game-changers for digital #advertising, but understanding their wide range and concrete applications can be daunting. We've highlighted the top PETs in use today -- plus real-world applications -- to help you make informed choices for your business. Click to read more! https://lnkd.in/eKDbB4at

Have you heard that Privacy-Enhancing Technologies (PETs) are a game-changer for digital advertising, but haven’t been clear on why and how? Introducing… Privacy Game Changers: Understanding Privacy-Enhancing Technologies. With support from the Privacy Sandbox team, ThinkMedium has developed this explainer that covers what PETs can do, what the different types and purposes of PETs are, and how Trusted Execution Environments (TEEs) work. Check out the link below! https://lnkd.in/eKDbB4at

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Ready for the next marketing revolution? Join Dennis Buchheim at Marketecture Live: Thriving in Chaos to hear from top industry experts on navigating AI advancements, identity shifts, and changing consumer trends. Stay ahead of the curve—be a part of the conversation on how to thrive in any market storm. #MarketectureLive Register for Marketecture Live: https://lnkd.in/gNS3uQ9d

A very good explanation of the market dynamics driving curated audience adoption from Permutive #ProgrammaticAdvertising #CuratedAudiences https://lnkd.in/e839duqJ

An insightful perspective on at-the-register first-party data collection in this article. The takeaway is clear: interrupting or frustrating customers during their experience can erode trust. And once trust is lost, customers become hesitant to share their data—or they demand more value (often in monetary terms) in return. Our experience aligns with this—past experiments at our previous companies underscore just how critical trust and seamless interactions are for successful data strategies. #DataPrivacy #FirstPartyData #CustomerExperience #ConsumerTrust #DataStrategy Check out the full article for more details:  https://lnkd.in/eVV3CaKQ

Some end of year reflections and project stats from one of our client advisors Hannah Pavalow. What are yours? #adsmeasurement #brandsafety #measurement #adtech https://lnkd.in/eUEfTxrz"

A variety of alternate approaches to user IDs continue to proliferate with no clear winner. It makes sense that they are gaining traction, but they still represent only a small portion of total traffic. The current fragmentation and lack of interchangeability between them are some of the reasons for slow adoption. Until clear winners emerge, it will continue to be a slog. https://lnkd.in/eCuHiQAj

Our team is actively engaged on the ARA and IPA standards working groups (IPA just formed last week after a long gestation period in the Private Advertising Technology Community Group). This is one of the most insightful articles about the impact these new attribution reporting technologies will have on players int he AdTech ecosystem. It's long and detailed, but absolutely worth a read and bookmarking for future reference. #AdTech #Privacy #Attribution https://lnkd.in/e4P3yDWx