TJP

For 50+ years, our agency has helped clients navigate their most rewarding and challenging brand journeys and creative breakthroughs.   🎉 🙌 🎊 Today, we get to announce our own.   Immensely proud, deeply excited, and overly caffeinated, we’re capturing this moment in our history by introducing you to the new TJP: a comprehensive creative agency that believes health and wellness should be attainable to all.   This evolution was motivated by our commitment to be invaluable partners to the clients we’ve come to know and the ones we have yet to meet. We invite you to explore our expanded capabilities at www.TJPagency.com or connect with us at info@thomasjpaul.com.   Anything is possible when we Endeavor Together.   #TJP #TJPeople #creativeagency #healthandwellness #rebrand #endeavortogether

Grateful for the creative sparks, collaborative minds, and clients who inspire us every day. This Thanksgiving, we’re celebrating the incredible work we’ve accomplished together and the opportunities that lie ahead.    Here’s to teamwork, innovation, and a season filled with gratitude. Wishing everyone a happy and fulfilling Thanksgiving from all of us at TJP!

Peter Chaudhari, MBA, Senior Vice President, Director of Client Services, is a client service leader in pharmaceutical marketing and advertising at TJP. He is skilled in brand strategy, HCP content development, and growth marketing. Chaudhari shares his thoughts on how TJP Agency has earned and kept multiple clients with a tenure of over 10 years.  

November is a month of empowerment, education, and hope as we unite in the fight against pancreatic cancer. On #WorldPancreaticCancerDay, we come together to raise awareness and support research toward a cure. Early detection can save lives, so it’s important to be aware of the risks—such as age, obesity, pancreatitis, smoking, family history, and diabetes—and the symptoms, including stomach pain, midback pain, unexplained weight loss, loss of appetite, nausea, jaundice, changes in stool, new onset diabetes, and indigestion. By spreading awareness and staying informed, we can help save lives.  #PancreaticCancerAwareness #NeverGiveUp #JoinTheFight #PancreaticCancer #ResearchForACure  

November is Movember, a month dedicated to raising awareness for men's health issues, including mental health, prostate cancer, and testicular cancer. It’s a powerful reminder for men to take control of their health and encourage men to open up, seek help, and prioritize their well-being. Together, we can build a culture where health is a priority. #Movember #MensHealth #TakeControl

This World Diabetes Day, let’s put well-being at the heart of diabetes care. Millions of people with diabetes face daily challenges that impact their physical and mental health, from managing blood sugar to coping with fear of complications. With 36% of people experiencing diabetes distress and 63% fearing long-term complications, it’s time for change. Together we can advocate for a holistic approach to care, prioritizing both the body and mind, and change the narrative of diabetes care. Learn more at https://lnkd.in/fw_QdAA. #WorldDiabetesDay #DiabetesAwareness #WellBeingInCare #EndDiabetes #DiabetesDistress 

Did you know that cancer is the leading disease-related cause of death for our furry friends? November is #PetCancerAwareness month where we emphasize the importance of awareness, early detection, and prevention to safeguard our beloved pets.

Happy Halloween From TJP!  As we embrace the spooky spirit, we’re excited to highlight some of the creative magic from our talented team! In past Halloween campaigns, we’ve brewed up some wickedly fun brand packaging for Mars Wrigley. Their festive spin on sweet classics includes Ghoulish Green Snickers and TWIX—plus a pumpkin-themed twist for M&M’S and Snickers!  

Brandi Homan, PhD, Editorial Director at TJP Agency, has over 20 years of editorial and writing experience in both the healthcare marketing space as well as academia. She has worked in a variety of therapeutic areas, such as immuno-oncology, dermatology, neurology, pulmonology, infectious and rare diseases, and women’s health. Homan shares her thoughts on how AI is shaping the editorial space, what it means for clients and the future of healthcare advertising.

How the Inflation Reduction Act is Shaping the Future of Medicare: What You Need to Know The Inflation Reduction Act (IRA) is set to transform Medicare in 2024-2025, with significant changes to the Part D benefit. Here's what you should know: Expanded Low-Income Subsidy (LIS): Individuals earning 135-150% of the Federal Poverty Level will now qualify for full LIS benefits, making prescription drugs more affordable for millions. Medicare Prescription Payment Plan: A new option will allow patients to spread out-of-pocket drug costs across the year, with a $2,000 cap on coverage—a game-changer for those on expensive treatments. Capped Premium Increases: Prescription drug plan premium hikes will be limited to 6%, striking a balance between affordability for beneficiaries and the financial sustainability of the system. But the impact goes beyond patients. For Payers: The Part D redesign shifts more financial risk onto plans, especially during the catastrophic coverage phase (a 60% increase in risk). We can expect to see tighter formulary management, more prior authorizations, and potentially increased cost-sharing for patients. For Manufacturers: Pricing pressures are on the rise. Manufacturers will be held accountable for price increases that exceed inflation, which could lead to higher prices for new branded drugs, while payers push back with demands for more rebates. For Providers & Patients: Providers will likely face more administrative hurdles, while patients—especially those on high-cost treatments—could see improved adherence thanks to payment smoothing. However, disparities may persist for certain low-income patients who rely on specialized drugs, such as MS or HIV treatments. The ripple effects of these changes will be felt across the healthcare ecosystem. How will payers, providers, and manufacturers adapt? What challenges will patients face—and what opportunities for better care will emerge? To learn more and get access to our recent IRA overview and findings from latest payer research on the topic reach out to Michael L Price (mprice@thomasjpaul.com) for additional insights.