Three29

With a focused strategy, PPC campaigns can drive valuable leads and position your business in front of your ideal audience. Here’s a dive into three PPC tactics that can help you fine-tune your approach and convert more qualified B2B leads. 📈 Target Decision-Makers Using Job Titles Focus your ads on key roles like managers or directors to ensure you’re reaching those with purchasing power. For example, focusing on titles like “Marketing Director” or “IT Manager” means connecting with individuals involved in decision-making. This precision helps cut through wasted ad spend on unqualified leads. 📈 Deploy Multi-Stage Funnels Guide prospects through awareness, consideration, and conversion campaigns to meet them at every stage of their journey. B2B buying journeys often involve multiple steps, so a one-size-fits-all campaign won’t cut it. 📈 Bid on Competitor Keywords with Custom Offers Target competitor searches with tailored ads and exclusive offers to showcase why your solution is the better choice. This tactic works especially well with exclusive offers, free trials, or comparison guides to win over undecided buyers. Refining your PPC strategy with focused tactics can help you generate leads that are not just plentiful but valuable. Ready to qualify your B2B leads and boost conversions? Let’s make it happen! 🚀 #LeadGeneration #B2BMarketing #MarketingStrategy

Join me on January 9th at 3:00 PM PST for the first session in my latest webinar series, How To Integrate Various Marketing Channels. In part one, we will discuss the key marketing channels available and how to align digital, physical, in-person, and referral channels for consistent messaging and stronger audience engagement. We'll cover everything from SEO and PPC to networking events and retention strategies. Claim your spot today and start building a smarter, more connected marketing strategy! #MarketingStrategy #Webinar #DigitalMarketing #B2BMarketing

Refreshing your website content for SEO is one of the most effective ways to improve search rankings, keep up with evolving algorithms, and engage your audience with fresh, relevant information 🔄. Our latest blog explores how a strategic website content refresh can maximize SEO impact by incorporating updated data, targeting more effective long-tail keywords, and enhancing readability to drive user engagement. Discover how these updates can transform your site into a competitive, high-performing digital asset. Refreshing your content is key to achieving long-term digital success, from boosting your rankings and attracting new audiences to reinforcing your brand’s authority online. Ready to level up your SEO efforts and increase your SERP rankings? Read the full blog now 📖 #SEO #DigitalMarketing #OrganicMarketing #MarketingStrategy

Did you know there are three levels of WCAG (Web Content Accessibility Guidelines) compliance that define how accessible your website is? Here's a quick look: 🔹 Level A: This covers the basics, such as adding text alternatives for images and ensuring users can navigate your site using a keyboard. 🔹 Level AA: Considered the standard for most websites, it includes critical updates like improving color contrast and making navigation user-friendly. 🔹 Level AAA: This is the ultimate goal, offering enhanced features such as sign language interpretation for videos and more advanced accessibility options. While not every website needs to meet AAA compliance, Level AA is essential to ensure your site is accessible and legally compliant. Ensuring true accessibility requires more than automated tools or overlays. True ADA compliance often requires expert manual remediation to address complex issues. Contact us today to discuss how we can help make your website accessible for everyone and reduce your risk of non-compliance 💻  #ADACompliance #WebAccessibility #InclusiveDesign

Join me on January 2nd at 3:00 PM PST for a deep dive into Meta’s AI-driven ad enhancements and whether they can improve your paid campaigns. Meta offers enhancements like overlay text, music, and ad creative brightness adjustments and claim these features improve ad performance. But do they truly deliver results? In this webinar, I’ll share findings from A/B testing to uncover when these tools work, when they fall short, and how you can make informed decisions to optimize your ad campaigns. Don’t miss this chance to fine-tune your approach and maximize your Meta Ad success—claim your spot now!

Want to land that coveted "position zero" on Google? Featured snippets are the ultimate way to boost your website’s visibility, improve click-through rates, and build authority in your industry 📈 Our latest blog discusses optimizing for featured snippets with strategies like leveraging long-tail keywords, tailoring content to user intent, and providing structured, concise answers. You’ll also learn why snippets matter for SEO, how they enhance user experience, and how tools like Google Search Console can help you test and refine your content for better performance. Don’t miss this essential guide to staying ahead in the digital landscape. Start driving more traffic and positioning your brand as an authority today! 🚀 Read the full article here  📖 #SEO #FeaturedSnippets #DigitalMarketing #B2BMarketing

This month, some of the Sacramento Three29 team members traded our keyboards for bowling shoes and hit the lanes for a festive Christmas bowling party! 🥳🎄 To top it off, we brought the holiday spirit with some festive socks—because what’s a Christmas party without a little flair? Here’s to celebrating the season, building connections, and rolling into the new year with a smile (and maybe a few strikes)! 🎉 Swipe to see some of our holiday sock game and bowling fun! #HolidayParty #RemoteWork #TeamBuilding

Your website is more than a digital presence; it’s a key driver for building relationships, generating leads, and fostering trust with your clients. Prioritizing accessibility ensures your site performs at its best for all users while avoiding potential setbacks. Here’s why it matters: 1️⃣ Risk of Costly Lawsuits Accessibility lawsuits are becoming more common, especially for businesses that overlook compliance. Taking proactive steps can help safeguard your reputation and avoid unnecessary legal expenses. 2️⃣ Increased Legal Scrutiny and Recurring Penalties Once flagged for non-compliance, your site may be monitored and fined on an ongoing basis. Addressing these issues upfront eliminates the risk of recurring penalties and keeps your business running smoothly. 3️⃣ Mandatory Redesign Costs Addressing accessibility after launch often leads to expensive and disruptive redesigns. Building with accessibility in mind from the start is a smarter, more cost-effective solution. 4️⃣ Poor Performance in Search Engines Accessible websites tend to rank higher in search results. Features like clear navigation, faster load times, and better usability comply with guidelines and attract more traffic from ideal clients. Focusing on accessibility isn’t only about meeting legal requirements, it means enhancing your website’s functionality, reaching a broader audience, and staying ahead in the competitive B2B landscape. Let’s create a website that works for everyone! 💻 #B2BMarketing #WebAccessibility #SEO #DigitalGrowth #ADACompliance

The Power of a Marketing Blueprint: Turning Plans into Results Join me on December 19th at 3 PM PST for an insightful webinar, The Power of a Marketing Blueprint: Turning Plans into Results. Every successful marketing campaign starts with a clear, actionable blueprint. In this session, we’ll discuss why having a tailored marketing strategy is essential for B2B companies looking to grow, improve efficiency, and see measurable results. From paid lead generation to organic marketing and branding, we’ll explore how a comprehensive plan can ensure every part of your marketing effort works in harmony. Don’t miss this opportunity to learn how a strong marketing blueprint can set your business on the path to growth.

First impressions matter—even online. Your website is often the first touchpoint for potential customers, and it plays a key role in building trust. Are you doing enough to make visitors stay? In our latest blog, we break down five essential web design elements every brand needs to establish credibility and deliver a seamless user experience. From consistent branding and user-friendly navigation to high-quality content, mobile optimization, and fast load times, these strategies can transform your site into a trust-building powerhouse. Want to ensure your website leaves the right impression? Read the full article now and start building trust with every click! 👇 #WebDesign #UX #BrandBuilding #MarketingStrategy