Tipping Point Communications

Our CEO and Founder, Michelle Ashby, recently joined Thomas Hamilton from podcast "Wall Street to Main Street."    Michelle talked about our history, our company culture, and what it has been like to run a business over the last 19 years.   Thanks to Tom and Hamilton Wealth Management for featuring local businesses on your show and supporting our community! https://lnkd.in/g_FKNGXK

Congratulations to Cause + Effect Strategy on the amazing milestone of 10 years and this exciting next step. We are proud to be your partner and look forward to seeing all of the successes that the next 10 years will bring! https://lnkd.in/giK5hXJR

A recent survey from Google found that 93% of #GenZ workers from 22-27 years old are using two or more #AI tools every week to boost productivity. We embrace AI in a similar way - using it to automate repetitive tasks, jumpstart the creative process, and expedite data analysis.     These tools can be a great way to improve efficiency! Check out the article on Entrepreneur Magazine. How are you using AI in your work?  https://lnkd.in/evRCVBZh     #AIInWorkplace #MarketingInnovation #GenZ #Efficiency #FutureOfWork 

We loved working on this video project for HOPE585 in 2024! There’s still time to apply for our 2nd Annual TPX Inflection Point Program.     We are offering up to $10,000 in pro-bono marketing services to a 501(c)(3) non-profit in Buffalo, Rochester, or Syracuse with annual revenues under $1 million. Services may include:   Corporate video production  Crisis communications planning  Design, media planning, PR, or social media support     📌 Deadlines and details:   Apply by: January 31, 2025  Recipient announced: February 14, 2025 Know a deserving non-profit? Share this opportunity and encourage them to apply!     https://lnkd.in/gr-FdtJ8     #NonProfit #Nominate #Growth #ROC #SYR #BUF

We are overjoyed to announce this exciting news - Laura Zigarowicz has joined us as our new #DirectorofOperations!   With an impressive 26 years of experience spanning both agency and corporate environments, Laura is a powerhouse of operational excellence and creative insight. Her approach ensures seamless collaboration between clients and the agency, always striving for the greater good.     Here's to an exciting new chapter in 2025! Welcome, Laura - we are honored to have you!     #LeadershipInAction #BrandExcellence #TeamworkInnovation #NewHire 

We loved working on this video project for HOPE585 in 2024! There’s still time to apply for our 2nd Annual TPX Inflection Point Program.     We are offering up to $10,000 in pro-bono marketing services to a 501(c)(3) non-profit in Buffalo, Rochester, or Syracuse with annual revenues under $1 million. Services may include:   ➡️ Corporate video production  ➡️ Crisis communications planning  ➡️ Design, media planning, PR, or social media support     📌 Deadlines and details:  Apply by: January 31, 2025  Recipient announced: February 14, 2025    Know a deserving non-profit? Share this opportunity and encourage them to apply!     https://lnkd.in/gQqDKKiJ     #NonProfit #Nominate #Growth #ROC #SYR #BUF 

Today, we reflect on the profound legacy of Dr. Martin Luther King Jr., a visionary leader who demonstrated the transformative power of courage, compassion, and unity. His dream reminds us of our collective responsibility to foster a world where justice, equality, and inclusion are not just ideals but realities. Let’s honor his memory by committing to meaningful action and progress. #MLKDay #Leadership #DiversityAndInclusion 

In spirit of gratitude and in celebration of the New Year, we’re excited to announce our 2nd Annual TPX Inflection Point Program—an initiative offering pro-bono marketing services to one deserving 501(c)(3) non-profit organization based in the Buffalo, Rochester, or Syracuse area.     The recipient will receive up to $10,000 in marketing services.    Nominate a Non-profit Here or if you're a Non-profit, Apply Here: https://lnkd.in/gQqDKKiJ    Deadline: Applications are due by January 31, 2025.   Award: We’ll announce the 2025 TPX Inflection Point recipient on February 14, 2025.    #NonProfit #Nominate #Growth #ROC #BUF #SYR 

Our very own CEO and Founder, Michelle Ashby, dives into the impact of video marketing and her predictions for video's role in 2025 in her LinkedIn article.     Check it out! What are your thoughts? 💬    #VideoMarketing #ContentStrategy #BrandStorytelling #MarketingTips 

A must-read for anyone in the industry as we head into 2025.     The digital landscape evolves rapidly, and staying ahead means understanding what's next. This article highlights some key trends to keep an eye on - from AI-driven personalization to the rise of immersive tech like AR/VR to the growing importance of sustainability in our messaging.    What opportunities do you see coming out of these trends going into the #NewYear? Leave us a comment!  https://lnkd.in/exXRV-Dh   #DigitalMarketing #MarketingTrends #Innovation #FutureOfMarketing #2025Marketing