TK PR

2024 could be the year! America's Next National Park.... Visit Macon Let's Gooooooooooooooooooooo! Thank you Brandon Withrow for sharing this story. #makeitsparkle https://lnkd.in/e-7Mnya7

Join me and Tyler Florence this June at the Public Relations Society of America (PRSA) Travel + Tourism conference in VisitGreenvilleSC. Tyler will keynote the first day of the conference and later that afternoon I'll be joining Kelsey Ogletree, Terry Ward, Luisana Suegart and Ronny Maye for a lively discussion of the dos and don'ts of modern press trips and hosted visits in 2024. I know I'm probably a little biased, but this is going to be the BEST PRSA Travel conference EVER. Check out the incredible media panelists and breakout sessions and come hang out with me! https://lnkd.in/ePCJiK4J

It's official! Tyler Florence is heading back to Greenville, SC this June to keynote the Public Relations Society of America (PRSA) Travel + Tourism Conference. Joining the celebrated chef & Food Network star, dozens of incredible journalists and producers from some of the biggest media outlets and TV shows will be in Greenville along with hundreds of PR professionals representing DMOs from all over the US. This is the 2024 Travel industry PR conference you simply can not miss. Who's coming??? https://lnkd.in/eR9zyAmC

Was it a dream? Yesterday was one of those surreal days that you don't really process until long after it's over. Months of planning. Hundreds of phone calls and emails. But truly the best part of this incredible experience was the collaboration across the entire state of South Carolina- from the mountains to the coast- this could NEVER have happened without the team efforts from Hilton Head Health, VisitGreenvilleSC and Discover South Carolina as well as the additional support from City of Greenville, South Carolina and Hilton Head Island Visitor & Convention Bureau. I've always believed that when we team up with others we can make bigger things happen than if we got at it alone and this was the perfect example of what happens when forces join together for maximum impact. The rising tide floats all ships and if you don't believe me yet watch this: https://lnkd.in/eudj2NSY

When we work together we ALL win. Eight months in the making, yesterday The Today Show announced their Start Today Challenge will hit the road and visit South Carolina this February- broadcasting live from Greenville & Hilton Head Health, thanks to teamwork and collaboration to shine a spotlight on these 2 destinations on one of TV's biggest platforms. https://lnkd.in/eV4YZKtD Why go at it alone when you can team up and make an even bigger splash? VisitGreenvilleSC Hilton Head Health #makeitsparkle 

One of the "travel trends" we are getting the most requests for recently is for indigenous tourism (though I don't think this "trend" is going to away anytime soon). As a PR professional it's imperative to realize not every destination can be part of this conversation. If you are going to promote offerings in your destination be certain you are doing it in a respectful and authentic way. Visit Macon is a fantastic example of a city that's doing it right. Thank you Christopher Elliott for spotlighting them & some other destinations that 'get it'. #makeitsparkle https://lnkd.in/eQtXi__4

Who's coming with me?! Excited to see so many of you next week at #IMMNYC!

We've been working with Hilton Head Health for almost 10 years. The last few years have honestly been HARD. There was a point when most media would not even use the term "weight loss" let alone want to talk about a resort where the primary goal is to learn healthier diet and exercise habits, despite the fact that it's one of the most incredible places I've ever visited and no one there will ever judge you or make you feel badly about your appearance. Thanks to the 2 Os (Ozempic and Oprah) suddenly weight loss is EVERYWHERE. Every news outlet is buzzing about it again- and I couldn't be more excited to share this incredible account from Terri Peters of her own experience at HHH after underoing bariatric surgery last year, losing 100 pounds and then searching for the tools to maintain a healthy lifestyle. https://lnkd.in/ej_CnFBd Over the years I've heard countless stories from guests about how this place has changed their life- whether they needed to lose 50 pounds or none at all and just simply needed a mental reset. I am so excited that HHH can finally get the attention it deserves for all the good they do to help people on their wellness journey. #makeitsparkle

I'm excited and humbled to share that I won the Smart PR Best Overall Pitch of the Year for my Where to Go in 2023 pitch that landed not 1 but 2 clients in The New York Times' 52 Places to Go list. Of 82 semi-finalists, Michael Smart said this was one of “the most incredible earned media successes I’ve ever seen” I also won the Best Vertical category for the cover story of Southern Living featuring Haig Point/ Daufuskie Island and 3 other client wins (VisitGreenvilleSC, Visit Macon and The Equestrian Hotel within that same issue) There are hard days in PR, days when you question everything you know. And then there are the really good days when you regain confidence, dig down deeper to push harder, do more, and keep on sparkling. Thank you Michael Smart Inner Circle for celebrating all of our wins. I'll work even harder in 2024 to be worthy of this incredible recognition.  

Happy National Journalism Day! Lately I’ve been asking just about everyone I talk to how and where they get their news. Overwhelmingly, the answer is.... https://lnkd.in/giNUu-cq