TogetherCrew

Creating an Engaging Community: Insights from Dan of CoUnity 🚀 We had a Dan Rodman on our Space sharing his experience building thriving communities. CoUnity has been working with some major players in crypto, helping them grow by aligning community members’ incentives with the project’s goal. Here are 3 tried and tested methods for creating an engaging community: ✅ Experiment with Different Initiatives: Don't just stick to one format (like AMAs or game nights) — try a variety of initiatives to see which ones resonate most with your community. This experimentation can lead to organic community growth as you fine-tune what works! ✅ Prioritize Trust and Relationships: As you engage with your community, focus on building trust. The more relationships you nourish, the stronger your community becomes. Encourage members to connect and share their experiences, fostering an environment of collaboration. ✅ Utilize Data-Driven Insights: Use community analytics to understand who your community members are, their behaviors, and the value they derive from your project. This info helps tailor your approach and initiatives to better serve them. Now, here's what NOT to do as a community manager: ❌ Avoid Overloading with Extrinsic Motivation: While incentives can boost engagement, too much can lead to noise and discourage genuine connections. Focus on meaningful engagement over quick wins. ❌ Don’t Neglect Community Feedback: Ignoring the voices of your community can alienate them. Regularly gather feedback and iterate on your strategies! ❌ Avoid Going Solo: Don’t try to manage everything on your own. Building a community is a team effort—lean on your peers and develop a strong team to support your initiatives. A huge shoutout to Dan for sharing these insights and for the incredible work he’s doing at CoUnity! Follow CoUnity to learn how they can help you attract and retain the right community members to make your project a success.

Building vibrant communities isn't just about gathering people—it's about creating spaces where value is exchanged, voices are heard, and connections multiply. We've looked at the data, our own and what research says, and this is what we found: Mutual Value Exchange: The heart of any thriving community lies in the value its members bring to each other. Newcomers find support, while questions are met with answers. Ask any community managers how they know their community is doing well. The answer is "members helping each other"! We've looked a bit further and noticed that the first 7 days are pivotal—making a person feel welcomed during this period can make or break their engagement with you. The Power of Sub-Groups: Flourishing communities often have sub-groups or niches within the main group. These niches aren't silos; they're interconnected, with each having 1-5 key players who bridge the gap between different interest groups. The interest groups can be different languages, regions or interests like crypto folks who love gardening. Balanced Dialogue: Successful communities excel in sharing the "talking time." They avoid the pitfalls of lengthy monologues or dominant voices. Instead, they encourage dialogue, ensuring everyone has the opportunity to contribute and be heard. This means members know when to shut up, and feel save to speak up. What are your experiences with community-building? Share your thoughts!

Drop in for an incredible X Sapace today - "Connecting brands with communities: Insights from a community agency" We're in conversation with Dan Rodman, the Co Founder and CEO of a leading community agency CoUnity. We'll discuss ✅Strategy ✅Tooling stack ✅Budgets ✅KPIs ✅AI in Web3 and more.. 🗓️Today, 13:00 UTC ⏰ Set your reminder here https://lnkd.in/dYBkezKQ

After analyzing feedback from 100+ community managers, one thing became clear: we're drowning in vanity metrics while missing the numbers that truly matter. Here are the 3 metrics that actually define community success, and how AI is transforming how we measure them: 1. Active Member Ratio: Community managers want to know who is genuinely contributing and adding value. AI can analyze conversation patterns to distinguish between genuine engagement and superficial activity. 2: Knowledge Sharing Index: How effectively is information flowing through your community? It's now easier to track and score peer-to-peer support rates and question-to-answer ratios. We're working on having questions be detected automatically by our AI so members get help even faster. 3: Member Retention Rate: Beyond basic retention numbers, AI helps understand: Why members stay active What conversations keep them engaged Which interactions lead to long-term participation One Web3 community we studied reduced churn by 60% by acting on these insights. Depending on the focus of the community, some metrics are more important than others. For example, in a DAO or practice-oriented community knowledge sharing is crucial for effective coordination. Whereas in a product-oriented community, member tech support is important. Now, keep in mind AI is not the silver bullet for everything. It still needs to be trained and fine-tuned. It's not yet plug and play. But it's a tremendous step forward to manually counting posts and recording emoji reactions in a spreadsheet!

Curious what was the catalyst behind TogetherCrew? Experiencing the mess and wonders of collaborating and working with internet strangers, creating something marvelous together and knowing: We can do even better! To do even better, we needed to know more about what's happening inside our communities. That's when TogetherCrew began In the decentralized world of Web3, DAOs (Decentralized Autonomous Organizations) are transforming how we think about the Future of Work, governance and collaboration. At the heart of these innovative structures is a crucial aspect: community health. But what does a "healthy" DAO, or for that matter any community, look like? A healthy DAO isn’t just about active membership—it's about building resilient and adaptable systems. Drawing inspiration from ecologist C.S. Holling's Nested Systems Model, we understand that communities operate within layers of interconnected systems. This means that nurturing relationships and subgroups is key to maintaining a dynamic and thriving organization. Successful DAOs are those that can bounce back from challenges and adapt to changes. This idea of resilience and adaptability is also discussed by experts like Walker and colleagues, who highlight the importance of being able to innovate and transform in response to shifts inside and outside of the community. Echoing insights from Baumeister and Leary, a community’s longevity depends on members finding real value in their participation. For those in the Web3 sphere, focusing on community health means fostering environments where members feel connected and valued. As noted by Blanchard, a strong sense of belonging is what ties people together, aligning personal goals with the community’s mission. By applying these academic insights, we can ensure our digital communities are not only stable but also open to innovation and resilience. We build our metrics on community health on top of these research insights, making sure what we measure is backed by science, but also actionable and intuitive for community managers. If you are keen to know more, our white paper that kick-started TogetherCrew is linked in the comments. Or reach out to me.

The 1:9:90 rule isn’t new. It’s a fine-tuning of the well-known Pareto principle: 80% of content is generated by 20% of people. I’ve seen it in the classroom and I’m seeing it now in communities. 🔍 The Pareto principle adapted to community buildings translates into this: 1% of users are creators who generate the majority of content. 9% of users are contributors who engage with and add to existing content. 90% are lurkers who consume content but rarely engage. 🤖 Knowing this, where does AI fit into this? Funnily, best with the lurkers. Yes, those who you don’t hear anything about. Two reasons for this: 1. There are a LOT of people. That means they have a LOT of questions. AI answering some of them will free up some time. 2. Lurkers lurk because they are still figuring out what is ok to post. We all know someone who got burned, ridiculed or worse because of what they posted. Getting an AI to answer their questions creates safety. And once they feel safe talking with an AI, they’ll also feel safe talking with others. Gradually they transform from lurkers to active members. Next to lurkers, AI is also great for the 9% of active contributors. These members are normally contributing in several communities. Anything that you can do to make contributions easier and less taxing, they’ll be thanking you for every. I would, because I’ve wasted too much time searching through communities for a specific post. At TogetherCrew, we are including an AI assistant into our offering to help our users save time. You can turn on the AI assistant via the community settings.

It's always shocking when engagement goes down. The best approach is to figure out why this is happening. Check: (1) Was there a sudden spike? (2) Is there a trend? Look for spikes If you use TogetherCrew for engagement metrics, members have to be inactive for 2 weeks before we tag them as disengaged (because people have a life outside of your community). If you see a drop today, go back two weeks in your Discord. Begin with the announcement channel. Most probably people were excited about something. 9 out of 10 times when a user asks why their numbers went down, this is the reason. If not that, cycle through your channels until you find what caused a spike and why (people happy vs people pissed off). Look for trends Extend your time window to look at your engagement metrics for a month (for more you need to switch to the premium price) and find the inflection point. The point when your numbers start dropping. That was the easy part. The hard part is deciding what to do with that information. Here context is king. And as community manager you are THE best placed person to make recommendations. If you'd like to understand what drives engagement in your community, try out TogetherCrew.

Want to get practical tips on community building ? Drop into our X Space today. We're in conversation with 🎙️Adelaide Giese from RARI Foundation 🎙️Cryon from Talus Network Topic: Best Practices in Community Building 🗓️29 Oct, 12:30 UTC ⏰ Set your reminder here https://lnkd.in/dFbrkqtS

According to the AI Maturity Index, people save up to 16 hours with the help of AI—that’s two workdays. As community builders, you can also reap this benefit without losing touch with your members. 61% of community builders use AI to help with writing content (CMX 2024 report). This makes sense. Content is a significant part of any community. But what if AI could do more for you? A crucial aspect of any community is member support. Members have various questions, such as: >> Where to find information about events? >> How to register? >> How to create an account? >> How to bridge funds between wallets? Some questions are basic, typically posed by newcomers. These are very frequent. You nearly see them every day! Then, there are more complex ones. Wouldn't it be beneficial if AI could handle the simple questions, allowing humans to address the more complicated ones? This is now possible with TogetherCrew’s AI bot. Our chatbot uses conversations from your Discord (and soon Telegram, Discourse, and your documentation) to learn and become your all-knowing sidekick. By using the AI assistant, you will be able to save at least 2 hours per day. Allowing AI to handle part of your workload lets you dedicate more time for deep work and design impactful events and processes. Thanks to the combination of fewer interruptions and a lighter workload you can accomplish more during work hours. Visit our website and sign in to give it a try

Imagine this: You are a community manager. You're drowning in tasks like conflict resolution and trying to create content that doesn’t, well, that gets your members excited. While you’re at it, let’s discuss reserving brainpower for high-stakes dramas and live events. AI is your support. It’s on your side! It takes care of the boring chores—co-creating and scheduling posts, moderating content, and digging into member analytics—so that you can do the vital human connection in your community. With AI, you can: - Let algorithms suggest the perfect content for the specific niches in your community. - Instantly address member queries, efficiently handling routine questions. - Send you daily updates on activity across all your community's channels and platforms. At TogetherCrew, we're excited about AI’s power to change the game for community builders. Our solutions might just give you the data-driven edge you didn’t know you needed. 👉 Want to see if AI can actually make a difference in your community? Schedule a call with Katerina Bohle Carbonell or follow our page for the latest updates!