Tokinomo

🚀 Monthly Snacks #101 – Super Bowl Ads & Retail Trends! 🏈 This month, we’re breaking down the best Super Bowl ads, retail tech innovations, and key industry insights: 🍻 Super Bowl’s Best Ads: Budweiser’s “First Delivery” stole the spotlight with its heartfelt, authentic storytelling (and adorable animals 🐴🐶). Meanwhile, Lay’s “Little Farmer” reminded us that dedication and hard work define the brand. 🚚 Same-Day Delivery Surge: Walmart now reaches 93% of U.S. households with same-day delivery, expanding its store-fulfilled network and pushing faster, more convenient shopping experiences. 📊 Retail Sales Decline: January retail sales dropped 0.9%, marking the sharpest decline in two years. While weather disruptions and vehicle shortages played a role, the dip follows months of strong consumer spending. Read the newsletter to discover the news! #retailtrends #retailmarketing #shoppermarketing

"Hey, looking like a snack!" 👀 If you’ve heard this while shopping at Carrefour, then you’re definitely in Dubai! We’re thrilled to kick off our campaign in the UAE for California Garden! 🌽 Partnering with creative, fun brands that truly connect with shoppers is what we love most! 🧡 Stay tuned for more engaging, experiential in-store marketing and next-level creativity at the point of sale—powered by Tokinomo! 🎥 Credits: Lovin Dubai #Tokinomo #UAE #TradeMarketing #InstoreMarketing #ShopperMarketing #RetailTech #BrandActivation #Carrefour

Tokinomo officially introduced inside PepsiCo in Pakistan! 🇵🇰🚀 Exciting news from Pakistan! Our fantastic partner Glob Linq has reached a significant milestone yesterday, and we couldn’t be more proud and honored. After several successful campaigns, Tokinomo was officially introduced inside PepsiCo Pakistan! We’re so thrilled to see our technology making an impact and grateful to be together on this journey of reshaping retail marketing and bringing more innovation to world's most successful and creative FMCG brands. Congratulations to Nada Ghaffari and her entire team on this fantastic achievement! 👏 Thank you, PepsiCo, for your trust! 💙 #Tokinomo #RetailInnovation #PepsiCo #InStoreMarketing #ExperientialMarketing #GameChanger #RetailTech #RetailTechnology

⛽ Fueling Engagement at Petrol with Visibubble How do you capture shopper attention in a busy gas station with limited advertising space? With Visibubble, Tokinomo’s budget-friendly solution - suitable even for small format stores. In this campaign, Visibubble helped promote a protein bar across Petrol gas stations in Slovenia, using sensors, motion and light to engage customers right at the shelf. The result? Increased product visibility, engagement, and sales! Why Visibubble? ✔ Budget-friendly interactive POSM solution ✔ Enhances product visibility and awareness through motion ✔ Easy to set up with measurable results Looking to fuel up your next in-store campaign? Let’s connect! 📩 Contact us today 🌍 https://lnkd.in/dFwzb7rq #Tokinomo #Visibubble #RetailMarketing #InStoreAdvertising #ShopperEngagement #POSM #POSMDisplay #POPDisplay #PointofSaleDisplay

🚀 Monthly Snacks #100 – A Milestone Edition! 🎉 We’ve hit our 100th edition, and 2025 is already shaping up to be a big year in retail! Here are the top highlights: 📺 Super Bowl Hype: The countdown is on! Brands like Pringles and Totino’s have started teasing their Super Bowl commercials, and we can’t wait to see the big-game ad magic unfold. 🛒 Best Buy Goes Marketplace: Launching Best Buy Marketplace this summer, the retailer is inviting third-party sellers to expand its e-commerce footprint, competing with Macy’s and Nordstrom. 📊 Holiday Sales Surge: U.S. holiday retail sales hit $994.1 billion, up 4% YoY, aligning with pre-pandemic growth trends and driven by lower inflation. 🏬 Discounters Take Over: Aldi, Lidl, and Save A Lot are aggressively expanding, challenging traditional supermarkets with private-label products and affordable essentials. Thank you for being part of our journey to 100 editions! Here’s to more insights, innovation, and retail magic in 2025. 🚀 #MonthlySnacks100 #RetailInnovation #SuperBowlAds #BestBuy #HolidaySales #Discounters #RetailTrends

Just wrapped up our Listerine Cool Mint campaign in the UAE, and it was an incredible experience! Huge thanks to our partners at Point and Kenvue, as well as the fantastic staff at Lulu 👏 Can we just take a moment to say how much we love working in the United Arab Emirates?! 🧡 This campaign took place in Dubai and Sharjah, but if you missed it, don’t worry— new ones are launching soon. Stay tuned! #Tokinomo #LuluDubai #InstoreMarketing #Instoreadvertising #Retailtainment #RetailTech #Retailinnovation #InstoreInnovation #BrandActivation #Shoppermarketing #Trademarketing #POSM #POPDisplays

💡 The retail media landscape is undergoing significant transformation, with in-store retail at the forefront of these changes. Advancements in technology, shifting consumer expectations, and evolving retail environments are redefining how brands engage shoppers within physical spaces. 🏆 As competition intensifies, capturing attention on the retail floor has become increasingly complex. In this article, we explore the critical retail media challenges and provide fresh strategies to help brands stay ahead and drive meaningful results. #RetailMedia #GroceryRetail #InstoreMedia #InstoreAdvertising #CPGBrands #InstoreMarketing #Tokinomo #TradeMarketing #ShopperMarketing

Here's a sneak peek of our first multi-sensory campaign in Turkey, in collaboration with Unilever! 🧡 You're absolutely right—alongside the sound, motion, and light features of our Shelfobot devices, we've introduced scent dispensers to captivate shoppers with the irresistible fragrance of Yumos laundry softener 🥰 Video coming soon, so stay connected! If you want to learn more about Shelfobot, visit our website: www.tokinomo.com Campaign managed and implemented by our Turkish partner Plus Scope 👏 #Tokinomo #Instoremarketing #InstoreAdvertising #Brandvisibility #SalesPromotion #POSM #POPDisplay #POPDisplays #ShopperMarketing #TradeMarketing #Retailtainment #ScentedActivation #Retailtech #Retailinnovation #PDV

🚀 2024 in Retail and In-Store Marketing - Monthly Snacks #99 is here! As we bid farewell to 2024, let’s celebrate the top campaigns, retail tech innovations, expert insights, and industry-changing statistics that defined the year: 🎭 Revolutionizing In-Store Marketing: PepsiCo wowed Pakistan’s shoppers with an innovative gondola display featuring Tokinomo’s Shelfobot. The interactive setup included a "dancing can" with smoke effects, blending creativity and cutting-edge tech to elevate in-store experiences. 🛒 Digital Screens: Redner's Markets transformed their in-store experience with Grocery TV-powered digital screens. Strategically placed at entrances and checkouts, they boosted ad revenue and promoted services like curbside pickup and HealthCents. 📊 Private Brand Potential: Private labels captured 22% of the U.S. grocery market, trailing Europe’s 30%-35%. With 80% of consumers planning to cut spending, private labels are set to grow as a cost-effective way to drive loyalty. 💡 Retail Media’s Rise: Tools like sampling kiosks, smart carts, and digital end caps helped grocers capture shopper data, enhancing CPG brand partnerships and reshaping retail media strategies. Catch the highlights of 2024 and let’s gear up for an amazing 2025! 🎉 #RetailWrapUp #AdCreativity #RetailTech #InStoreMarketing #PepsiCo #GroceryTrends #PrivateLabels #RetailMedia

The holiday season is a time for joy, togetherness, and festive cheer—and brands often seize the opportunity to create commercials that capture the spirit of Christmas. In 2024, FMCG brands and retailers have outdone themselves, delivering creative, heartwarming, and memorable campaigns. From iconic characters to innovative storytelling, these ads bring a mix of nostalgia, humor, and community spirit to the festive season. Below is a curated list of the best Christmas commercials from retailers and FMCG brands this year, selected by Tokinomo's editors. Enjoy! 🧡 #ChristmasAds #XmasAds #FMCG #Tokinomo