TomorrowBrands

One of the quickest ways to get a view on what's new & emerging on the UK FMCG scene is to visit raye the store Nicole Compen always curates the best selection of brands that give you a real flavour of what's new and next in the UK. We did a TomorrowBrands visit this week, a couple of our observations- 🚀 Functional continues to boom and now has an entire bay of it's own- soft drinks, supplements, beauty- it's cross category, it's prolific, it's not going anywhere as a trend for now. No sign of any CBD this time around though which is interesting, have we fully moved on to Nootropics, Adaptogenics and mushrooms now? 🍝 Premium world food & flavours, love this Italian range, saw a Palestinian condiment brand & some direct from restaurant (DFR, new genre?!) noodles from Koya, called Omiyage which translates to 'Souvenir' Regents st edition, open until 1st Dec, still time to check it out

We're about half way through Series 1 now in the our podcast Building the Brands of Tomorrow Series 1 is all about the power of entrepreneurial thinking, and you can find the first four episodes on Spotify (or wherever you get your podcasts) Episodes out so far... Six principles of entrepreneurial thinking- me & Carly Osman Holme Lucky Saint | B Corp™ on how they use entrepreneurial thinking to drive their marketing with Kerttu Inkeroinen Rami El-Dahshan on Customer Obsession at Virgin Atlantic Pip & Nut | B Corp on 'big ideas and tiny details' with Jacqueline Ellis-Jones Link in the comments 🎧

We're loving seeing our Driscoll's UK Devoted to Delicious bays rolling out in Morisson's stores Pick up a punnet today 🍓🫐

🎧 Episode 2 of our podcast, Building the Brands of Tomorrow- out now! 🎧 Ruth Fittock spoke to Kerttu Inkeroinen marketing director at leading UK non alc beer brand Lucky Saint | B Corp™ on how they've used entrepreneurial thinking to super charge their growth Link to episode in comments

We've launched a podcast! Building the brands of tomorrow now available on Spotify and everywhere else you get your podcasts (link in comments) Series one, which was first recorded for The Marketing Society is all about the power of entrepreneurial thinking. In episode one Ruth Fittock and Carly Osman Holme talk about the six principles of entrepreneurial thinking. Coming up next we have interviews with some of the best brains in FMCG so stay tuned 📣

We wrapped up our Driscoll's UK launch campaign with the first-ever Driscoll's Dinner at Apricity, London. There is a special Driscoll’s-inspired dish that’s now on their menu for the next month that shows the beauty and versatility of berries: Venison, naked oats, blackberry ketchup, pickled Driscoll’s blackberries, and squash. 🖤 If you’re in London, make sure to stop by for a taste of this seasonal delight. 🍂 Thank you to our agency partner Bacchus Agency for bringing this to life and creating such a beautiful evening

Something big is coming to London this week for Driscoll's UK The Driscoll's Delicious Drop 🍓 1 Quaker St, E1 6SZ 🍓 🫐 Tomorrow & Friday (17th & 18th) 🫐 Love to see this come to life as part of our brand launch campaign, thanks to our agency partners And Rising- we can't wait to see it in action tomorrow

Thank you to The Grocer and Retail Times for their coverage of our campaign for Driscoll's UK and the first mentions of TomorrowBrands in print 🤩 We're so proud of this campaign, it's been amazing to see it all come to life

How do you sell 40 million chocolate bars? What does a marketing strategy that's a bit of Elon Musk, The Kardashians and Dragon's Den/Shark Tank (depending on which side of the pond you're on) all rolled into one look like? What happens when you 'burn the boats'? We get into these and way, way more in episode 5 of our series for The Marketing Society about Entrepreneurial Thinking. TomorrowBrands partner Ruth Fittock spoke to Nick Saltarelli one of the founders of Mid-Day Squares - a Canadian functional chocolate bar, currently taking North America by storm, about their journey to becoming a $100m brand If you're a marketeer, a founder, a leader or just a chocolate lover, this one's for you. Link to episode in the comments 🎧

So excited to see our OOH campaign for Driscoll's UK go live across London Back in Feb we started working with Driscoll's to help launch the brand here in the UK, and have been working hard behind the scenes since to help with their vision to change the face of fresh produce in the UK It's been a fascinating category to work in- berries are essential part of the UK shop and yet it's really overlooked in terms of excitement and branded investment- something we're changing Today we launch our campaign hero'ing our branded paper packs 'the punnet' and starting to tell the Driscoll's story of 'devotion'. Thank you to our agency partner And Rising for their work creating this brand platform and our amazing client Isla Haslam and the team at Driscoll's EMEA for trusting us to help bring this to life More to come in the next few weeks too 🍓 📸 Ruth Fittock & Philippa Classey