TOP Thought Leader

Jennifer Harvey, CEO of Crown Worldwide Group, shares her journey from growing up in a family business to leading a billion-dollar global operation. 👉 One of her key insights: "Many family businesses don’t survive because they’re stuck on past successes." Jennifer’s advice for next-generation leaders? Make sure your heart is in it and always be willing to forge your own path. The market is constantly evolving, and staying current is key to long-term success. Check out the full episode here: Spotify: https://spoti.fi/3FJLo3E Apple: https://apple.co/3sX9xn3 YouTube: https://lnkd.in/dGhWdDDx #Leadership #FamilyBusiness #Innovation #BusinessGrowth #Entrepreneurship #TopCeo

"Marketing is a balance between being in the car and being in the plane." In the car, it’s all about execution—every detail matters. In the plane, it’s about strategy and vision—where are you going and how will you get there? In this upcoming episode, Courtney Weis, Managing Director of Brand Marketing  at Free People Movement, shares her insights on balancing the two, the traits marketers need, and how to align your team with your brand’s identity. 🎧 Check out the full episode here: Spotify: https://bit.ly/3ZPXmRj Apple: https://bit.ly/3ZQCoSy 📺 Coming soon to YouTube!

Did you know Coca-Cola helped shape the modern image of Santa Claus? It’s true—before the 1930s, Santa didn’t have the iconic red suit and jolly vibe. But The Coca-Cola Company’s ad campaigns gave him a makeover, turning him into a global symbol of Christmas cheer. It’s a brilliant example of how storytelling and branding can shape culture in ways we don’t even notice. Christmas itself is steeped in tradition, connection, and marketing. From its ancient origins to the mega-holiday it is now, there’s so much businesses can learn from how it’s evolved—and thrived—over centuries. What traditions has your business built that resonate with your audience? #ChristmasOrigins #Storytelling #Branding #NationalToday

What can modern businesses learn from the founding of New York City? 400 years ago, it was just a patch of land called New Amsterdam—a small trading post that somehow grew into one of the most iconic cities in the world. In my latest video, I explore how it all started: 🗺️ The strategic location that made it a hub for trade 🤝 The cultural diversity that became its superpower 🌍 And how creative thinking laid the foundation for its success New York’s roots are a reminder that small beginnings can lead to extraordinary outcomes—if you have the right mix of vision, strategy, and adaptability. It’s a lesson I think about often, especially when working on projects that start small but aim big. What’s your take? Are there lessons from history that have inspired how you approach work or life? Let me know in the comments—I’d love to hear your perspective. More here: https://lnkd.in/eayD9g-F Big thanks to Franco Fiuza and Federico Ezequiel Ferreira for the video and sound work.

How the Milwaukee Bucks Inc. Became a Global Content Powerhouse? In this episode, we sit down with Dustin Godsey, CMO of the Milwaukee Bucks to uncover how this NBA team went beyond basketball to become a content-first brand. From 82-game broadcasts to a Bucks-owned podcast network, they’ve mastered the art of engaging both local and global audiences. Dustin shares insights on: ► How to build a global brand when 95% of your fans never set foot in your arena ► Turning an NBA team into a content-driven media empire ► Why data-driven marketing and fan engagement are essential for modern sports brands 🎧 Check out the full episode here: Spotify: https://spoti.fi/3BA7Oo4 Apple: https://apple.co/4gISMLo YouTube: https://bit.ly/4gExCy6 💡 Which sports team do you think has the BEST marketing strategy? Share your thoughts in the comments below. #SportsMarketing #ContentStrategy #BrandBuilding #MarketingInsights #BusinessGrowth #Podcast

In this episode, Greg Fass, VP of Marketing at Liquid Death, reveals the secret to creating funny, relatable content that resonates and builds meaningful connections with your audience. Whether you’re a content creator, marketer, or entrepreneur, learning how to craft shareable humor can be the key to increasing engagement and strengthening your brand presence. 🎙️ Listen to the full episode on: Apple: https://apple.co/3BCv8Bx Spotify: https://spoti.fi/3ZFqt9Z YouTube: https://lnkd.in/dij7BJ5Z We’d love to hear your thoughts!👇

How Liquid Death Became a $700M Brand with Bold, Viral Marketing In this episode, we dive into the audacious and hilarious world of Liquid Death with Greg Fass, the brand's VP of Marketing. Discover how this water company defied industry norms with a comedy-first approach, turning a healthy beverage into a cultural phenomenon. Greg shares insights on: ► Liquid Death's viral marketing strategy that capitalizes on humor and unexpected collaborations ► The role of earned media in making the brand a global sensation ► How “winning the internet” with clever content helps push the brand into new heights ► From corpse paint to casket coolers: how they’re reimagining what a brand can be 🎧 Check out the episode here: Apple: https://apple.co/3BCv8Bx Spotify: https://spoti.fi/3ZFqt9Z YouTube: https://lnkd.in/dij7BJ5Z Let us know your thoughts on Liquid Death’s disruptive marketing approach below. #BrandStrategy #ViralMarketing #CulturalPhenomenon #LiquidDeath #Entrepreneurship #Podcast #MarketingInnovation

#Mitel CMO Eric Hanson shared strategies on team alignment, navigating industry shifts, and more marketing gems 💎 on TOP Thought Leader's TOP CMO podcast. Catch up with the full episode to hear his insights ⤵️.

Our CEO, Jennifer Harvey, recently appeared on an episode of the TOP CEO podcast to discuss her journey from growing up in a family business to leading it. Hosted by Ben Kaplan (TOP Thought Leader), the pair discuss: - the development of Crown Worldwide Group - the lasting impacts of the pandemic - the best (and worst!) piece of advice Jennifer has been given ...and more! Be sure to listen to the episode on all major streaming platforms 👉: Spotify: https://spoti.fi/4fCmFNC Apple: https://apple.co/4eHfRN9 YouTube: https://bit.ly/496OhrM

🏀 From Court to Brand: The Genius of LeBron James' Marketing Strategy 🏀 Ever wonder how LeBron James remains one of the most talked-about athletes year after year? It’s not just his incredible basketball talent; it’s his mastery of marketing and staying relevant in the public eye. In our latest video, we dive into the strategies that keep LeBron in the spotlight, from his bold business ventures to viral social media moments and carefully curated public appearances. Join us as we analyze how LeBron consistently evolves to keep his brand fresh, the surprising marketing moves that help him go viral, and how he masterfully balances sports, business, and media to build a brand that extends far beyond basketball. 👉 https://lnkd.in/eF8wPVZP #LeBronJames #MarketingGenius #PersonalBranding #ViralSuccess #BTI #NBA