In today's new episode of #touchpoint, hosts Chris Boyer and Reed Smith, MBA celebrate some of the most memorable guest interviews of the year. First, hear from Susannah Fox who discussed insights from her new book Rebel Health, then Jeremy Mittler joins for a good discussion on privacy-first advertising strategies. Lastly, Daniel Fell joins to discuss healthcare disruption. These are a few of our best interviews of the year - give it a listen! https://lnkd.in/gPswrG5f
touch point media
Advertising Services
San Antonio, Texas 1,107 followers
Podcasts dedicated to discussions on all things healthcare.
About us
Welcome to touch point media, – podcasts dedicated to discussions on all things healthcare, including digital marketing and online patient engagement strategies, CIO and technology strategies, the challenges of the online physician, and the power of the e-patient. We also develop branded podcasts on healthcare education and online reputation management. Our various podcast shows dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Website
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http://touchpoint.health
External link for touch point media
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- San Antonio, Texas
- Type
- Privately Held
- Founded
- 2017
- Specialties
- hospital, health care, marketing, communications, podcasting, physicians, digital, health systems, technology, and patient experience
Locations
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Primary
501 Soledad St
San Antonio, Texas 78205, US
Employees at touch point media
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Julie Dye
Helping medical device companies reach physician and patient audiences through marketing & PR
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Chris Boyer
Digital Health Engagement Expert | Helping Healthcare Organizations Connect with Patients
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Greg Matthews
HealthQuant: Uncovering Patterns and Networks of Influence among HCPs. KOL Identification and Mapping for the Digital Age.
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Reed Smith, MBA
Chief Consumer Officer at Ardent Health Services
Updates
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We Want to Hear from You: The 2024 Touch Point Podcast Listener Survey As we wrap up another incredible year of conversations, insights, and stories on the Touch Point Podcast, we’re turning the mic over to you! The 2024 Touch Point Podcast Listener Survey is your chance to shape the future of the podcast. We’re asking our valued listeners to: - Share a bit about yourselves to help us better understand our audience. - Cast your vote for the Top Episode and Top Interview of the Year. Your feedback not only highlights the moments that resonated most but also helps us craft content that continues to inform, inspire, and engage. Take a few minutes to complete the survey and let your voice be heard. Your input matters, and we can’t wait to see what you have to say! https://lnkd.in/gkESN6y3
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New #touchpoint #podcast: join hosts Chris Boyer and Reed Smith, MBA for a special episode that celebrates the season of thankfulness with a unique twist. This week, they share never-before-aired conversations featuring four insightful “Three Questions with Chris” segments with industry leaders Patty Riskind, Dean Browell, Christy Pretzinger, and Matt Gove. These candid discussions reveal a fresh perspective on some of healthcare’s brightest minds. As a bonus, enjoy an encore interview with digital expert John Berndt, who dives into the transformative power of adopting a composability framework and its potential to drive significant value for health systems. Don’t miss this engaging and gratitude-filled episode! https://lnkd.in/gSJCzmsu
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New "Surprise - It's Not a Toaster" #podcast: Ed Bennett and Chris Boyer discuss the current state of journalism and the rise of social influencers in becoming primary news sources. They also share their experience with Bluesky as then test GenAI’s ability to create poetry. Fun and provacative episode - give it a listen! https://lnkd.in/g4Ah7gej
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New #touchpoint podcast: Chris Boyer and Reed Smith, MBA - inspired by conversations with Matt Gove and Andy Chang at HCIC - discuss the interplay between customer behavior and loyalty, habits, and laziness. They explore how healthcare organizations can build lasting connections by fostering familiarity and ease, forming patient habits through consistent cues and reinforcements, and simplifying the patient journey to reduce friction: https://lnkd.in/grDsG5Qe
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New #touchpoint podcast: live from Austin, TX - Chris Boyer is joined by guests Dean Browell Martha van Berkel and Danny Fell as they discuss some of the key themes and issues being discussed at the 28th Annual Healthcare Internet Conference. From the changing role of the marketing leader, to the challenges of measurement and the complexity of technology and disruption, they share ideas and insights on how modern healthcare leaders need to adapt to meet the needs of the moment. https://lnkd.in/gcvP85xn
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New "Surprise - It's Not a Toaster" podcast: Ed Bennett and Chris Boyer discuss their frustration with the shifting expectations around achieving AGI (Artificial General Intelligence). Ed then shares his personal experience using Apple AirPods as a hearing aid, and Chris conducts an experiment to see if asking GenAI questions politely yields different results compared to using insults.https://https://lnkd.in/gSj-GFHe
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New #touchpoint podcast: Chris Boyer and Reed Smith, MBA discuss how healthcare organizations can maximize the value of their data through a seven-step data maturity model. They explore the challenges and opportunities in managing healthcare data—from initial modeling to data marketplaces—using real-world examples from healthcare projects. Chris and Reed highlight how structured data management can turn data into a strategic asset, enabling predictive insights that improve patient experiences, streamline operations, and boost clinical outcomes. https://lnkd.in/gB_CaRzM
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New #touchpoint podcast: hosts Reed Smith, MBA and Chris Boyer discuss essential traits for healthcare leaders facing industry-wide transformation. They explore adaptive leadership styles, including transformational leadership, which fosters loyalty, creativity, and resilience. The episode also discusses the four C’s of Leading Through Change and offers practical insights for navigating healthcare's unique challenges. Jill Austin joins the show to discuss her new book, Transformative Leadership: Self-Mastery for the New Voice of Business Success - give this episode a listen: https://lnkd.in/eeYswjuH
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New "Surprise - It's Not a Toaster" #podcast: Ed Bennett and Chris Boyer discuss the growing trend of artificial online sales events and delve into the potential impact of AI Agents. They also explore a study commissioned by Apple, highlighting the limitations of GenAI’s logical reasoning abilities. Great episode - give this a listen! https://lnkd.in/gP89QcA7