Tourial

The power of a strong top-of-funnel strategy is still underrated. Every successful B2B SaaS company knows this. Success isn't a mystery. It's a formula: Targeting + Engagement = Leads Targeting: → Identify the right companies and decision-makers. → Use data to find your ideal customer profile. Engagement: → Create valuable content that speaks to their needs. (Product Tours highlighting value are great for this) → Use multiple touchpoints to nurture interest. Leads: → Consistent targeting and engagement fill your pipeline. → It’s the result of strategic actions over time. It takes a focused approach to build a solid top-of-funnel strategy. Remember: Understand that generating leads is a process. Every. Single. Day.

The cost of evaluating software is not talked about enough. I spoke to someone recently who had 10 intro demos scheduled this week. That's 5 hours of intro conversations.....almost a full day of work. Let's be real, all the conversations will blend together and unless your taking detailed notes you won't remember the specifics of each vendor. If you have the time, great! lol It's definitely not the approach we see most buyers taking these days. Most buyers don't have time to talk to that many sales reps or want to. Most buyers are making a short-lists before having any intro calls. If I were in a GTM position (I am) I would be thinking of the different ways we can make Buyer's short-lists. One way is providing interactive experiences at the top of funnel for prospects to quickly understand why you exist, what the product can do, and why they should care. That said, for any GTM Leaders curious about product tours that drive revenue here is a 90 second AI-Guided Overview Tour I made: https://lnkd.in/gKWWXQvz

4 🚩’s in a New Marketing Hire: 1. They call every idea “disruptive”. 2. They suggest “going viral” as a strategy. 3. They’ve made five mood boards… but still no launch date. 4. They’ve never heard of Tourial and haven’t started leveraging self-guided product tours at the top of funnel. — DM me if you need help with # 4. I got you 😇 #sales #marketing #community

Where are these software buyers at? I know they exist! I’ve seen it 👀 #sales #marketing #community

STOP making your sales team waste time on crappy leads. I hear this all to often “we want to send sales better qualified leads” If that’s you, great your mind is in the right place. Here’s what you do: - add self-guided product tours to your website - let prospects see the product via the product tours BEFORE talking to sales. - prospects that engage with tours THEN book time to talk to sales are way more qualified leads than someone who converted from a “we streaminline efficiency by 10x” message BONUS if you really want to WOW your sales team: before the live call send all the website tour engagement data to the seller taking the call so they can see which parts of the platform the buyer is interested in. — This video was not marketing approved. Apologies in advance y’all ive gone FULL CRINGE 😬 #sales #marketing #community

We've found that when we can get a customer to actually SEE our platform, we win nearly 50% of those deals. We can't do PLG. We can't offer free trials. We sell enterprise software that requires implementation and onboarding unique to each customer. We needed to provide prospects easier access to our platform without getting on a demo first. So how did we solve it? Jason Graub and the Tourial team stepped up and helped us develop our interactive demo strategy and deploy our demo center. What they realized is that there is a gap in supporting the actual strategy + execution of an effective interactive demo strategy. So much so, that they officially announced their new Demo Studio team and services last week, and we benefited from leveraging this before they officially launched it. If you want to launch interactive demos but need a strategic partner, I'd suggest you give them a shout.

Who will be in town for B2B Marketing Exchange East next week?? I won't be attending as they don't have tickets for vendors 😏 but will be hanging at the Starbucks at the Avalon on Wednesday 10/2 and would be great to meet up with anyone in my network. Or if you know someone attending that would be good to connect with I'd love an intro 😎 Coffee on me! ☕

Today we're excited to publicly launch our Enterprise plan here at Tourial! We're pulling together our full suite of products, with additional enterprise features that will enable larger teams scale their interactive demos across any channel or use case, backed by our new Demo Studio team and services. It's easy to say you sell to "Enterprise". It's another thing to actually build a plan and the surround services needed to successfully support an Enterprise customer. No more generic playbooks or stats thrown around. With our enterprise plan, you can leverage our teams expertise and our Demo Studio methodology and framework to take the guesswork out of the best implementation for your team or business. Link 🔗 in the comments to a blog post and our enterprise page with additional information!

Drumroll, please...🥁 We’ve given our website a major glow-up, and we can't wait for you to explore it! ✨ The future of work is flexible, and you have big jobs to do. That's why we've made it easier to explore fresh features with user-friendly navigation, product tours (shoutout Tourial!), case studies, and testimonials, so you can find the right tools to create efficient, flexible, data-driven workplaces, faster. Huge kudos to our client-centered Director of Product Marketing Nick Mason, who guided this project from start to finish; our visionary Creative Director, Brian Winston, whose human-centered design lights up each page; our sage storyteller, Content Marketing Manager, Rachael Roth, who articulated the problems we solve, and how we uniquely solve them, and Erin Larrabee, who captured the voice of our clients across the site! We also extend our deepest thanks to our incredible partners: • SDB Agency & founder Tiago Martins • Previsible founder Jordan Koene, and search strategists Elle Santos, Kathy Alice Brown, Benjamin Peddie, and teams whose expertise and collaboration were instrumental in bringing our site to life. 🙏 Dive in and explore how we're helping teams balance people, place, policy, and portfolios to deliver workplace wins for all! 🙌 👉 https://lnkd.in/evxS8WTu

If your sales process is bringing this kind of emotion out of potential buyers something has to change. I attended the Product Marketing Alliance SF summit last week and asked some people what makes them tick when evaluating software. What do you think? #sales #marketing #community PS - software buyers everywhere, I see you. I hear you. DM me to learn about Tourial and I promise to not put you through an annoying sales evaluation haha