Tractor Zoom

Tractor Zoom

Internet Marketplace Platforms

West Des Moines, Iowa 3,934 followers

Helping leaders make more data-driven decisions when it comes to buying, selling, financing, & insuring heavy equipment.

About us

Established in 2017, we are changing the way the industry researches, values, and manages the purchase of farm equipment and heavy machinery. By partnering with over 2,250 auctioneer and dealer locations nationwide, we've built the fastest-growing and most transparent heavy equipment database that allows buyers to easily find and finance the equipment they need online, while also helping banks, Farm Credits, dealerships, and other organizations quickly and accurately value equipment based on real market data, in real-time.

Industry
Internet Marketplace Platforms
Company size
51-200 employees
Headquarters
West Des Moines, Iowa
Type
Privately Held
Founded
2017
Specialties
Farm Auction Advertising, Mobile App For Farmers, Farm Equipment On The Go, Farm Equipment Advertising, Farm Equipment for Sale, Farm Equipment Financing Approvals, Equipment Valuation Software, and Heavy Machinery for Sale

Locations

  • Primary

    7100 Westown Pkwy

    Suite 100

    West Des Moines, Iowa 50266, US

    Get directions

Employees at Tractor Zoom

Updates

  • Back in 2020, United Ag & Turf began as a startup with 25 locations and grew to 40+ locations by 2021. Initially, their processes were entirely manual-- paperwork shuffled through shared mailboxes, and inventory management was a headache. United Ag & Turf adopted Anvil Pro, digitizing their workflow, centralizing their data, and scaling their operations. Thanks to the robust search capabilities, Brian and his team can drill down to specific order codes and descriptions or even pull comprehensive equipment lists seamlessly, saving time and improving productivity across their locations. Want to get the full story? Click below. #inventorymanagement #agsales #johndeere

  • What do we know about the 2025 equipment market? Tune in at the 21:41 mark to hear from Andy Campbell, Director of Insights, about his insights and predictions for 2025 using Tractor Zoom data. #equipmentmarket #equipmentdata #agmarket #agequipment

  • John Deere 8R 370 Market Update: According to Tractor Zoom Pro data from January 2024 to January 2025, the John Deere 8R 370 market has held steady overall, but shifts are happening behind the scenes: - The Average list price continues to drop, now sitting at $433,160. - The Average days listed have doubled - up 100% since January 2024! - The Midwest dominates sales, but Nebraska is leading the charge! With winter setting in, will we see even more 8R 370s hitting the market? Share your predictions below! #equipmentmarket #farmequipment #farming #ag

  • What's happening in the self-propelled sprayer market? Andy Campbell, Tractor Zoom’s Director of Insights, is seeing the supply curve rise for self-propelled sprayers—42% up year over year. But what does that mean for their turn rate? Catch up on 2024 equipment trends and what’s ahead for 2025 on this week's Trends in 10. 📈 Watch the full video linked below.

  • How do you describe the tools you use each day? Are they optimizing efficiency and driving growth or just keeping things moving? We believe the right tools should do more than support your business—they should empower it. That’s why we built Anvil Pro, a dealer intelligence platform designed to help you sell your entire dealership. - Efficient - Evolution - Connected However you describe your workflow, ensure it’s optimized for growth in the year ahead.

  • View organization page for Tractor Zoom, graphic

    3,934 followers

    2025 Prediction: Connected, data-driven dealerships will be on the rise It’s no longer enough to rely on gut instinct or “what’s always worked.” The most successful dealers in 2025 will be the ones who lean into data to make smarter decisions: 📈 Know Your Market: Are you using data to predict trends, or just guessing what your customers need? 💡 Make Informed Moves: Are your pricing strategies based on real-time valuations or just what “feels right”? 🤝 Strengthen Customer Ties: Do you understand your customers’ needs well enough to prepare and serve them better than anyone else? The dealerships thriving in this next chapter won’t just sell equipment, they’ll use insights to connect, compete, and win. What’s your take? Is data your dealership’s secret weapon or just a buzzword? #customers #2025 #farmequipment #agsales

  • What are we hearing from leaders in the industry, and how do those insights drive the solutions we bring to the table? Hear from our CEO, Kyle McMahon, about the insights he's gleaned to stay in lockstep with industry needs. #innovation #growth #agtech #leadership #equipment

    View profile for Kyle McMahon, graphic

    Founder & CEO at Tractor Zoom

    Dealer CEO Roadshow 🚜 One of my priorities this year has been visiting with equipment dealership leaders to dive into a critical question: "𝘏𝘰𝘸 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘯 𝘵𝘰𝘥𝘢𝘺’𝘴 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘢𝘨 𝘮𝘢𝘳𝘬𝘦𝘵?" In my conversations, one theme has risen to the top: Sales efficiency and operational adjustments are at the core of their challenges. Increased used equipment inventory and shifting market dynamics are pushing everyone to change – and they’re partnering with us to adapt from enhancing pricing strategies to providing real-time market data, our solutions help dealerships reduce risk and improve efficiency. And just as they adapt, so do we — ensuring we’re in lockstep with their needs. 👉 Watch this video to learn more about what I’ve heard from leaders in the industry and how those insights drive the solutions we bring to the table. #Innovation #AgTech #EquipmentDealerships #Leadership

  • It's been quite the year here at Tractor Zoom! Thank you to everyone who contributed to and supported our journey throughout 2024. Here’s a look at some of our key highlights: 1. Used Equipment University: Partnered with Farm Equipment to launch a series helping dealers optimize their used equipment strategies. 2. Launched Tractor Zoom Pro App for Equipment Lists: Streamlined equipment inspections for stress-free appraisals. 3. Tractor Zoom AI: Introduced Smart Description, delivering insights for tractors, combines, planters, chemical applicators, headers, and hay & forage equipment listings. 4. Appraisal & Auction Growth: Over 2,000 appraisals completed and $170M+ in auction value. 5. Beyond the Hood Podcast: Launched to share industry insights for large equipment dealers. We’re excited to continue innovating and delivering value to the industry in 2025. Thank you for being part of our journey! #agriculture #data #farmequipment #2024

    • No alternative text description for this image

Similar pages

Browse jobs

Funding

Tractor Zoom 6 total rounds

Last Round

Series unknown

US$ 13.0M

See more info on crunchbase