Transparent Partners

📢 We’re Hiring! Join the Transparent Partners Team 🚀 Are you passionate about MarTech, data, and digital transformation? At Transparent Partners, we help brands maximize their marketing technology investments—and we’re looking for talented individuals to join our team! If you’re ready to work with a boutique consultancy that values innovation, collaboration, and making an impact, check out our open roles here: https://bit.ly/41cx8Jx Know someone who’d be a great fit? Tag them below or share this post! 🔥 #Hiring #MarTech #Consulting #CareerOpportunities #TransparentPartners

I know many of us in the industry will be in San Francisco next week. If that includes you, then please - Join Us for a Marketing & Technology Mixer! We are excited to host an exclusive networking event alongside super{set} and Ascendant Network. Don’t miss the chance to explore AI’s real-world impact on marketing with industry leaders!  📅 When: Wednesday, February 26, 5:00 - 7:00 PM PST  📍 Where: 140 New Montgomery St, San Francisco, CA   🔗 Register: https://lu.ma/zuospt91 What to Expect: • A candid panel with leaders from global brands & AI innovators • Practical insights for building AI-ready marketing teams • Networking with top experts in marketing and AI Featured Panelists:  🎙️ Shiv Singh, AI Trailblazers  🎙️ Jesse Laskaris, L’Oréal  🎙️ Paul Loukes, Kellanova  🎙️ Aaron Fetters, Transparent Partners  🎙️ Jon Suarez-Davis, super{set}  🎙️ Marti Funk, Ascendant Network Beer, wine, and light bites will be served! #AIinMarketing #DataDrivenMarketing #TransparentPartners

🔍 Search is Evolving—Are You Keeping Up? The way consumers search for information is rapidly changing, and brands that fail to adapt risk falling behind. From AI-powered recommendations to conversational search experiences, the future of search is more dynamic than ever. In our latest blog, we break down the biggest shifts in search behavior and what they mean for marketers. How can your brand stay visible in this evolving landscape? Find out here: https://bit.ly/4gLviFj #TransparentPartners #SearchEvolution #DigitalMarketing #AI #MarketingInnovation #SEO

🚀 RampUp 2025—We’re Almost There! In just one week, our team is heading to San Francisco for RampUp 2025, and we can't wait! It’s always an incredible opportunity to connect with industry leaders, exchange bold ideas, and explore smarter marketing strategies. Will you be there? Let us know—we’d love to meet up! 👇 #RampUp2024 #MarketingInnovation #DataDrivenMarketing

Today, we celebrate Presidents' Day! 🇺🇸 A day to honor the leaders who have shaped our nation through history to the present. Their guidance through challenges and triumphs reminds us of the enduring values of leadership, unity, and progress. Let's appreciate the history that has molded us and look forward to a future inspired by these principles. Enjoy a day of remembrance and gratitude! #PresidentsDay #Leadership #History

Investing in Learning & Development isn’t just about upskilling—it’s about driving long-term success. 🚀 Organizations that prioritize continuous learning empower their teams, foster innovation, and stay ahead in an ever-evolving market. Our recent blog explores why a strong L&D strategy is critical and how it can transform business outcomes. Read more: https://bit.ly/3WzDalN #TransparentPartners #LearningandDevelopment #OrganizationalSuccess

AI is transforming marketing—but its true impact will be defined by the people who use it. In the latest edition of Transparently Speaking, Lindsey Daly dives into how AI is reshaping marketing and why human creativity, strategy, and ethics remain at the center of its success. As brands integrate AI into their marketing strategies, the key to unlocking its full potential lies in the balance between automation and human insight. Read the full piece here: https://bit.ly/42QbSvI Want to stay in the loop on more insights like this? Sign up for our newsletter: https://bit.ly/42QT9jG #TransparentPartners #AI #DigitalTransformation #ArtificialIntelligence #TransparentlySpeakingSeries

We are thrilled to celebrate ✨ Rae Markwell ✨ Sr. Director on our Marketing Strategy & Operations team! Rae is an exceptional leader whose confidence, focus, and enthusiasm inspires everyone around her. Beyond her expertise, Rae is a mentor and motivator—always leading with positivity, empowering those around her, and fostering a culture of collaboration and excellence. 💬 Here’s what their teammates have to say: 🔹 “Rae is an exceptional leader who exudes confidence, focus, and enthusiasm. Her energy naturally draws people in. Having worked with Rae in past roles, I’ve always known her as a rockstar—but the impact she has made at Transparent is truly unmatched. She has driven remarkable progress for the business and our clients while fostering a culture of positivity and strong relationships. Rae is destined for limitless success, and we’re incredibly fortunate to have her help lead our collective growth as a company and as a team.” — Kaela Carey Cifonelli, Sr. Director | Marketing Strategy & Operations 🔹 “Rae is a hardworking and dedicated leader. She is driven and committed, always going above and beyond to support both the team and our clients. She leads by example, offering guidance and encouragement while empowering those around her to grow. Her energy and positivity make her a pleasure to work with every day, and this recognition is so well deserved!” — Hannah Ventola, Manager | Marketing Strategy & Operations 🔹 “Rae is a true leader in every sense of the word—her influence is immediate, and her ability to execute with both speed and precision is nothing short of inspiring. Rae has an incredible knack for giving feedback that’s not just constructive, but empowering—she helps you see the big picture while keeping every detail sharp and impactful. Watching her work is a masterclass in how to balance quick execution with top-tier quality. She has this rare ability to make you feel confident and supported, all while pushing you to deliver your best!” — Mary Doman, Associate | Marketing Strategy & Operations 🎉 Rae, you inspire us! Your contributions make a difference every day, and we are so grateful to have you as part of our team! #TransparentPartners #EmployeeSpotlight #TransparentCulture #CelebrateSuccess

This Black History Month, we celebrate the resilience, innovation, and contributions of African Americans in shaping our country’s history, economy, and culture. The 2025 theme, African Americans and Labor, highlights the vital role Black labor has played in driving progress—building industries, leading movements, and paving the way for a more equitable workforce. From past struggles to present achievements, we honor the impact of Black workers, leaders, and changemakers who continue to shape the future. At Transparent Partners, we recognize the importance of fostering diverse, inclusive workplaces where talent and opportunity thrive. Join us in celebrating Black excellence this month and beyond! ✊🏾 #BlackHistoryMonth #AfricanAmericansAndLabor #DiversityInTech #InclusiveWorkplaces

Key Takeaways from Interactive Advertising Bureau's ALM event this week! 1️⃣ 2025 - Year of the Sell-Side: AI-driven decisioning and value creation are pushing Sell-Side Platforms (SSPs) beyond commoditized pipes, opening new opportunities for innovation. 2️⃣ Curation & Structural Shifts: Moving decisioning to the sell side is enabling new business models and more effective curation in programmatic advertising. 3️⃣ AI's Growing Impact: With two petabytes of data generated daily, AI is revolutionizing targeting and optimization, driving smarter strategies across the ecosystem. 4️⃣ Streaming's Real-Time Challenge: Solving the infrastructure challenges of real-time bidding in live streaming will unlock a new frontier in programmatic. 5️⃣ Retail Media's Expansion: Retail media networks are breaking out of walled gardens, tapping into programmatic infrastructure to scale across the open internet. 6️⃣ Data is Gold: Brands are doubling down on first-party data, finding smarter ways to maximize ROI and create more meaningful engagement. It’s an exciting time to be in digital marketing—every day, we see new advancements in AI, data, and programmatic tech shaping the future. We’re passionate about helping our clients stay ahead of the curve and make the most of these changes as they unfold! #TransparentPartners #MarTech #AI #Data #ProgrammaticAdvertising #RetailMedia #SellSide #Innovation #Measurement #InteractiveAdvertisingBureau