Trilations

How are pharmaceutical companies in Japan performing in customer communication? Our data reveals a significant gap between leaders and laggards in experiences. Among the leading group, over 60% of HCPs report good or very good interaction experiences, whereas this figure drops below 50% for lagging companies. This highlights substantial opportunities for improvement in customer engagement. Are you ready to turn medical and commercial interactions into a competitive advantage ? Trilations is here to help! 👋 Our representative, Hanna Sumida, is ready to assist. Don’t hesitate to reach out for expert guidance.

🔍 What makes a field medical visit truly effective? It's not just about expertise. field medical teams, like Medical Science Liaisons (MSLs), must go beyond delivering information. Personalization is the key! 94% of HCPs say that tailored content and delivery shape a positive perception. How do your field medical visits stack up? Learn more about the strategies driving real impact in our latest article: https://loom.ly/IxNDYlk. #MSL #FieldMedical #Healthcare #Personalization #MedicalScience #Pharma

At Trilations, we’ve harnessed the power of data to develop benchmark scores for key launch KPIs, analyzing over 2,000,000 perception scores from HCPs across 800+ brand launches worldwide. Our KPI benchmarks include essential metrics such as brand awareness, brand efficacy, brand endorsement, brand safety, and net promoter score. The evidence is clear: the more launch success benchmarks a brand meets at launch, the greater its peak share within the first 12 months in the market. Are you leveraging data to elevate your launch strategy? 👉 Contact Trilations to learn how our insights can drive your launch success.

🔍 Did you know? 61% of strategic decisions fall short due to incomplete insights. Trilations' Competitive Leadership programs go beyond traditional metrics, delivering comprehensive insights that empower leaders to make informed, impactful decisions and drive growth. Don’t let your strategy miss out on the critical factors driving growth—let's ensure you stay ahead of the competition!

Patients are redefining what it means to be customer-centric in the pharmaceutical industry. While HCPs have traditionally been the focus of customer strategies, the landscape is shifting towards prioritizing patients as key stakeholders. With greater access to health information and increased empowerment, patients are now influencing their treatment choices more than ever. Incorporating a patient-focused approach alongside the traditional HCP focus can lead to a remarkable 33% increase in patient share. Is your strategy adapting to this crucial shift in focus? 👉 Contact Trilations to discover how we can help you navigate this evolving landscape.

Patient advocacy is no longer just a supportive factor—it’s a key driver of performance. Brands with high patient advocacy achieve 24% higher market share at launch, and when patients actively request these brands, their share rises to 50% higher in the first year. Patients are increasingly engaged and empowered, and their voices are shaping treatment decisions and driving demand among HCPs. The impact is clear: aligning with patient priorities is essential for a successful launch. Are you tapping into the power of patient advocacy? 👉 Contact Trilations to learn how our Launch strategies can help harness patient advocacy for impact.

Let's build the HR of tomorrow together! At Trilations, we aim to continuously support organizations in tackling their biggest (digital) HR challenges. To stay up-to-date with what matters most to HR teams like yours, we have developed a short survey specifically for HR professionals. By participating in this survey, you’ll gain access to an exclusive report with industry results and trends, as well as insights into how your organization compares to others in the market. Are you working in HR and interested in the survey results? Share your experience via the link below by December 3, and receive valuable insights in return! Please note: the survey is only available in Dutch. https://lnkd.in/eCJ5NXTn

The rapidly changing environment in life sciences requires companies to constantly re-evaluate their business and strategies. Trilations provides your team with the insights needed to address critical challenges, enabling you to do more with less so you can thrive in a competitive landscape and stay ahead of the curve.   Are you interested in discovering how the Trilations' Competitive Leadership program can help you tackle your business challenges? Don’t hesitate to reach out to Didier Dierckx.

Frequent, high-quality interactions between your Field Medical teams and HCPs boost customer value, positioning you as a trusted medical partner. But more visits don't always equal more value—too many diminish the impact. Tailor your visit frequency to each market and HCPs' needs to get the most out of every interaction, all while balancing your budget. Quality over quantity—are you making that choice? Dive into our article for deeper insights on optimizing medical engagement: 👉 https://loom.ly/idPMf-c #trilationsmedical #medicalaffairs #healthcare #fieldmedical  #medicalengagement

Companies that prioritize patient-centric strategies are reaping significant rewards, achieving faster uptake and higher peak sales following their launches. In fact, patient-focused launches see a remarkable 29% increase in market share within the first 12 months compared to their non-patient-centric counterparts. This advantage grows even further, with a 20% difference after 24 months. By aligning your launch strategy with patient needs and preferences, you can drive engagement and foster long-term brand loyalty. Is your organization ready to embrace a patient-first approach? 👉 Contact Trilations to explore how we can help you implement effective patient-focused strategies. #Trilations #PatientCentricity #Launch