TripleLift

The best digital advertising solutions are like your go-to weeknight meal--fast, easy, and always reliable. Discover how this international frozen food brand earned sizzling campaign results with Vertical Video, one of our High Impact Display products: ✅ 85% Viewability ✅ 23% increase in VCR ✅ 10 days faster vs. competitor creative SLAs https://hubs.li/Q038ds0_0 #AdTech #TheCreativeSSP #CaseStudy #CPG #DigitalAdvertising

Don't forget about creative! 🎨🖌️ Efficiency is a critical aspect of digital advertising, but there is more to programmatic than just pipe optimization. Check out what CRO, Ed Dinichert, has to say about how TripleLift is embracing the future with a creative-first approach. Ready to re-think your strategy? We're here for you. https://hubs.li/Q037n50s0 #TheCreativeSSP #AdTech #RetailMedia #DigitalAdvertising #NativeAdvertising #ProgrammaticAdvertising

Last week, we announced that Dave Helmreich has joined TripleLift as CEO. Learn more about how Dave plans to champion TripleLift, highlighting our innovative, creative formats and our commitment to diversity, equity, and inclusion in this AdExchanger piece. #AdTech #Leadership #TheCreativeSSP

Headed to Beet.TV's #BeetRetreatPR? Chris Houston, Bill McLaughlin, and Matt Simon will be there representing TripleLift. 🧡 Save some time to connect with these all-stars to learn more about what's new at #TheCreativeSSP. #ProgrammaticAdvertising #CTV #DigitalAdvertising

Earlier today, we announced that Dave Helmreich has joined TripleLift as CEO. To learn more about Dave and this exciting new chapter of growth and opportunity for TripleLift, check out this article in ADWEEK! #TheCreativeSSP #AdTech #DigitalAdvertising

We are excited to announce that Dave Helmreich has joined TripleLift as our new chief executive officer. A consummate leader, entrepreneur, and operator, Dave boasts a 20-year career leading several AdTech and MarTech firms to success. Everyone at TripleLift is so excited about his arrival. As we look ahead, we are confident that Dave's leadership and strategic vision will excite, engage and energize all of our TripleLifters, partners, publishers, customers and stakeholders as we move forward! Please join us in welcoming Dave to TripleLift! View the full announcement here. https://hubs.li/Q036nTy30 #adtech #leadership #TheCreativeSSP

Retail media is driving major growth in our industry. 🛒🚀 How is TripleLift contributing? Our creative tech is leading the way with off-site, native ad formats, part of our Adaptive Commerce Suite, that blend seamlessly into the shopper journey. Simply put, our creative tech enhances the shopping experience for consumers, drives higher revenue for publishers, and delivers superior performance for advertisers and agencies working with retailers. Want to learn more? Hear what our CRO, Ed Dinichert, has to say below. https://hubs.li/Q036231d0 #TheCreativeSSP #AdTech #RetailMedia #DigitalAdvertising #NativeAdvertising #ProgrammaticAdvertising

What makes a Super Bowl commercial about a donkey's website a success? Barry Keoghan helps, but the real star here is the writing. This clever spot from the Squarespace in-house team proves that great ads are well-rounded, with attention paid to every creative aspect, from the visuals to the copy. Did you know that in the digital space, headlines and copy can impact brand recall by +60%? So, consider this your reminder not to phone in the copy on your next campaign. Looking for more creative insights? We're always around to chat. In the meantime, enjoy the game (and the commercials)! https://hubs.li/Q035QhjB0 #TheCreativeSSP #SuperBowl #AdTech #Storytelling #DigitalAdvertising

We're teaming up with BrightLine! BrightLine is the industry standard for interactive, dynamic, and shoppable CTV advertising experiences. With innovation at the forefront of everything we do, we can't wait to dive into this opportunity to pair up with a trailblazer in CTV advertising. This partnership will empower advertisers to unlock scale, drive meaningful engagement, and run consistent campaigns with high-quality, innovative ad formats—all in a simplified way. 🖇️ https://hubs.li/Q035Mm_N0 #TheCreativeSSP #CTV #CTVAdvertising

We’ve highlighted a lot of hilarious Super Bowl commercials this week. But humor isn’t the only way to make a real connection with your audience. This spot from Dove is a perfect example of a brand tugging at our heartstrings with great creative. Ogilvy UK provides a masterclass in emotional storytelling, showing how a brand can create genuine, lasting connections with their audience. What makes an ad truly unforgettable? Emotion? Storytelling? Cultural relevance? Let us know what you think in the comments. And if you’re looking to build deeper connections with your audience, let’s talk about how TripleLift's In-Show CTV solutions bring brands into the moment seamlessly. https://hubs.ly/Q035GKs30 #TheCreativeSSP #CTVAdvertising #SuperBowlAds #Storytelling