Truent

Whether they’re shopping for a new makeup palette or a #FinTech solution, buyers have one thing in common: they’d rather take recommendations from their peers than a traditional advertisement. 🛍️ It’s part of why #InfluencerMarketing is so popular: buyers are more likely to listen to an authentic individual who they trust than a faceless brand. The power of peer interactions cannot be overstated. Tapping into the insights within online conversations between prospects and their trusted peers is infinitely more valuable than analyzing clicks and keystrokes.

Interesting read from Ryan Heath for Axios. With #AI making waves across every industry, what are #FinTechs doing to: 🤖 Meet banks’ growing hunger for AI-powered tools  🤖 Prioritize functionalities that serve customers’ most immediate needs 🤖 Level set expectations on what AI can reasonably achieve Check out the full piece below. ⬇️ https://bit.ly/3VZTAEM

Fraud attempts targeting financial institutions are on an upward trajectory. 📈 As scammers become more sophisticated, banks are having a harder and harder time protecting themselves against fraud. #FinTech providers need to keep up with this need. What security measures are baked into your platform? How do you safeguard users against data breaches? What educational resources do you provide your customers with to help familiarize them with emergent threats? These are all questions FinTechs should be asking - and answering - amid banks’ growing fraud concerns.

Looking for a deep dive on how #AI is poised to shake up the world of finance? 👀 Look no further! This comprehensive piece by Siddharth Venkataramakrishnan for Financial Times explores AI’s use cases, pitfalls, and potential for new job creation in the financial sector. Check out the full article below. ⬇️ https://bit.ly/4cRLS5C

When marketers are presented with an overload of data, they can’t derive meaningful insights. 🥴 Instead, they’ll spend valuable time looking at vanity metrics like clicks and keystrokes, which aren’t helpful when determining the likelihood of sales conversions. Effective #DataDrivenMarketing strategies aren’t powered by MORE data - they’re powered by having the RIGHT data. Focus on metrics that align with your specific marketing objectives to reach customers at the perfect moment in their buyer journey.

Excellent interview between Truent President and CMO Kevin Green and Tim Danton for TechFinitive.com! Dive in to learn about: 📈 The escalating integration of #AI in #CustomerExperience  🧗 Challenges faced and surmounted during his 20+ year career  🧑💻 Staying up-to-date on the latest #CX trends and technologies Read the full interview here: https://bit.ly/4av86sm

The more #AI systems “talk” to each other, the more their outputs degrade and lose accuracy. It’s like a never-ending game of telephone - the farther along the message travels, the more and more it changes. ☎️ But in the world of finance, where #DataSecurity and seamless workflows are critical, a fragmented approach to AI can create inefficiencies and pose potential security risks. Banks need to build a solid foundation as they integrate different AI technology tools and streamline the use of multiple point-solutions.

Our very own Connor Huddleston recently sat down with Authority Magazine to chat about his background, #AI, and all things Truent. Take a look at the full interview here for what he had to say: https://bit.ly/3VRvxrp

AI is reshaping banking as we know it, shifting priorities to proactively serve customer needs and automate time-consuming processes. But are banks prepared for AI to reshape financial services altogether? 🛠️ According to data from Forrester, 33% of decision-makers in the banking industry believe IT has primary AI responsibility over AI-related projects, revealing a major gap in strategy. Furthermore, over 90% of AI decision-makers worldwide plan to implement generative AI for both customer-facing and internal use cases, revolutionizing banking as we know it. Discover more eye-opening insights in Forrester's latest report on #AIinBanking! bit.ly/3IJHO9F 

While #FinTech has made strides, it's clear there's still ground to cover. Despite heavy investment by banks in technology, limited innovations leave consumers craving greater transparency and accessibility. As regulatory hurdles and risk aversion persist, there's significant ground to cover in revolutionizing the landscape of #financialservices. 🏦 Dive into how thoughtful strategies can maximize your investment in tech in this article from Fast Company: https://bit.ly/4am66CB