Truvid

Publishers, ready to take your video strategy to the next level? Introducing Truvid Tips - our brand-new weekly video series, hosted by Marco, our Chief Content Officer! Every week, we'll share short, actionable insights to help you supercharge your video content, boost engagement, and maximize monetization. Whether you’re looking for fresh ideas or want to stay ahead of the latest industry trends, Truvid Tips has you covered. Check out our intro video to learn more, and get ready to step up your video game - one tip at a time! #TruvidTips #VideoMarketing #ContentStrategy #PublisherInsights #DigitalMarketing Stay tuned for our first episode, and don’t forget to follow us here on LinkedIn to catch every update!

Time’s ticking - are you ready to fuel your video momentum this year? Step into the new year with a powerful strategy fueled by Truvid. #VideoMomentum #VideoStrategy #VideoContent #OnlineGrowth #VideoMonetization #Truvid #DigitalPublishers #AttentionDriven

Preparing for video monetization in 2025. Here are 6 key factors every publisher should consider: 1. Flexible Monetization Options: ↳ It helps diversify revenue streams and adapt to market changes. 2. Technological Adaptability: ↳ Select a partner that stays ahead of tech advancements. 3. Security and Content Protection: ↳ Ensure the platform offers robust security features to protect your content. 4. Customization Options: ↳ Look for customization of the video player, ad placements, and user experience. 5. Demand Network: ↳ Consider platforms with strong connections to major SSPs and ad networks. 6. Scalability and Support: ↳ Choose a partner that can grow with your business and provides comprehensive support. Adaptability and openness to new technologies and strategies are crucial. We're on for 2025! #VideoMonetization #DigitalPublishing #MonetizationStrategy #AdTech #MediaTrends #RevenueDiversification #FutureOfVideo #Scalability #TechInnovation #Truvid

Happy Holidays from Truvid! This year, we’re doing something a little different - singing our holiday wishes with a special song created just for you. Check out our festive track on Spotify: https://lnkd.in/egZh7HK2. Thanks for your trust and partnership - now go ahead, turn up the volume, and sing along with us! #HappyHolidays #Truvid #Spotify #SeasonGreetings #NewYear2025

This should be taught in schools: US digital advertising will hit $309.3 billion by EOY. That's a 15.1% jump from 2023. Here are the key stats ↓ 1) Growth: Accelerated from 10.6% in 2023 to 15.1% in 2024. 2) Future Forecast: Expected to reach $460.5 billion by 2028. 3) Video Ad Spending: Will top $100 billion in 2024, hitting $111.6 billion. 4) Double-Digit Growth: Anticipated through 2026, slowing to 9.2% by 2028. 5) Display Advertising: Will make up 56.4% of digital spend in 2024. 6) Video Dominance: Video will account for 63.6% of US display ad revenues by 2024, growing to 71.1% by 2028. 7) Social Network Video: Growing at 30.0%, while subscription OTT video grows at 47.3%. Digital advertising is evolving rapidly. Video is becoming the king of ad formats. By 2028, digital video will be over 40% of total digital ad spending. This shift shows how advertisers are adapting to reach audiences better. #DigitalMarketing #AdvertisingTrends #VideoAds #AdIndustryInsights #MarketingStats #DigitalGrowth #FutureOfAdvertising #MediaInnovation #OnlineVideoAds #AdSpendingTrends #MarketingEducation #Truvid

After years of false starts, video's true era in digital publishing has finally arrived. Publishers aren't just experimenting anymore - they're betting their futures on it. If they don't adapt, they'll face consequences. 80% of sites use video in some way, with videos on 65% of pages. But there's still work to do. Only 23% rate their video experience as good, and 0% say it's excellent. Publishers have a long journey ahead. Video is a revenue proposition Audiences crave video, and advertisers pay a premium for it. Publishers are willing to trade UX for revenue. 73% would choose more revenue over better UX. People navigate around unwanted content to find what they want. Autoplay and sticky players are common, and engagement signals don't suggest pulling back. Contextuality is key Big platforms show content relevant to users' interests. Publishers want to do the same. 32% say contextuality is important, and 45% say it's very important. 41% lack adequate video content, making one-to-one relevancy a challenge. As publishers invest in video libraries, this should improve. Audiences want vertical video TikTok and Instagram Reels have made vertical video popular, especially among young audiences. Smartphones are the main way people access content, so publishers should invest in vertical video. However, it's hard to monetize. Only 27% use it, and 50% say it monetizes at a lower rate than wide format. No one says it monetizes better. A product executive notes that while platforms like TikTok drive revenue, it hasn't spilled over to publishers yet. The way forward Media is in a tough spot with layoffs and low morale. Video offers a new revenue source that aligns with audience interests. Publishers must figure out how to make video work for them. Syndication and AI will play big roles in distributing content. At Truvid we believe the future of video monetization isn’t about shouting louder or chasing eyeballs; it’s about hold onto them. Talk to us. #DigitalPublishing #VideoContent #MediaTrends, #FutureOfMedia #VideoMonetization, #ContentStrategy #Truvid

2024 Wrapped! Thanks for playing bigger with us. Ready for 2025!

*English text follows* 📢 Português Que noite incrível para a Truvid ter participado do evento Brasil Publisher Awards (BPA)! Nós da Truvid, tivemos a honra de patrocinar este evento, promovendo inovação e criatividade na publicação digital. Um enorme parabéns à todos os publishers que participaram e àqueles que levaram os prêmios para casa - vocês continuam a nos inspirar com sua inovação e excelência. Uma menção especial à nossa equipe brasileira - Luiza Laport, Talita Rosa, Matheus Cantalejo - e ao Rafael Carvalheira, nosso Head de Mídia LATAM, que teve o privilégio de fazer parte do painel de jurados. Sua expertise e dedicação refletem verdadeiramente os valores que buscamos na Truvid. Vamos continuar a capacitar os publishers e a fomentar a inovação. E é claro, ansiosos para nos encontrarmos no próximo evento! Não teve a chance de participar? Confira todos os destaques e vencedores no primeiro comentário. 📢 English What an incredible evening at the BPA event in Brazil! We at Truvid were honored to sponsor this prestigious event, championing innovation and creativity in digital publishing. A huge congratulations to all the publishers who attended and to those who took home awards - you continue to inspire us with your innovation and excellence. Special shoutout to our Brasilian team - Luiza Laport, Talita Rosa, Matheus Cantalejo - and our very own Rafael Carvalheira, Truvid’s LATAM Head of Media, who had the privilege of being part of the esteemed jury panel. Your expertise and dedication truly reflect the values we strive for at Truvid. Here’s to continuing to empower publishers and fostering innovation. Looking forward to seeing everyone at the next event! Didn't get a chance to attend? Check out all the highlights and winners in the first comment. #Truvid #BrasilPublisherAwards #DigitalPublishing #Innovation #PublishingExcellence #MediaInnovation

Hoje estaremos no Brasil Publisher Awards, um evento dedicado a valorizar a inovação e o impacto dos publishers regionais e de qualidade. Patrocinamos essa celebração para reforçar nosso compromisso com um mercado digital diverso e transformador! Today, we will be at the Brazil Publisher Awards, an event dedicated to celebrating the innovation and impact of high-quality regional publishers. We are proud to sponsor this celebration, reinforcing our commitment to a diverse and transformative digital market! Rafael Carvalheira Talita Rosa Luiza Laport Allan Silveira Matheus de Castro Cantalejo

Truvid at SportsPro Madrid! Our own Marco had a blast connecting with the brightest minds in sports media at SportsPro Madrid, where the community came together to share ideas and shape what's next. The energy at these events reminds us exactly why we do what we do - empowering publishers and rights holders to make the most of their digital content. Big thanks to everyone who stopped by to geek out about the future of sports content with Marco. The landscape is changing fast, and we're here for it! Whether you're looking to reach new audiences or maximize revenue, we'd love to show you how we can help. Drop us a message! P.S. To the SportsPro team - What an event! 👏 #SportsProMadrid #SportsBiz #MediaTech #DigitalContent #Monetization