Trzy Innovationz

The most powerful events don't just entertain;  They unite people across cultures, languages, and regions. Over 15 years of organizing events across India, we've witnessed how patriotic films unite people across languages and regions. The surge in movies honouring our armed forces and national heroes shows India's deepening connection with its heritage. Our journey reflects India’s growth story: 📌 From promoting films like Sam Bahadur, Fighter, and Yodha that honour our heritage, 📌 To orchestrate events showcasing our cultural richness, Every project reinforces our commitment to amplifying Indian voices. The events industry has grown alongside our nation—employing over a million people and touching countless lives. At Trzy Innovationz, we take pride in creating experiences that celebrate India's vibrant democracy, where every individual plays a vital role in the larger story. As we mark 76 years of the Republic, we recommit crafting events that strengthen our connections and create lasting memories. What cultural celebration has left a lasting impression on you? Let’s celebrate the spirit of unity together. #republicday #India

The future of meetings isn't about better video calls. It's about making distance disappear completely. Here’s how: This is possible with a technology called Holobox. What once seemed impossible is now transforming business communication through three powerful elements: 📌 Volumetric capture uses multiple cameras to create detailed 3D models of people, capturing every subtle movement and expression. 📌 Advanced holographic displays project these models into physical space, creating the illusion of actual presence. 📌 AI integration enables the holograms to respond to speech, recognize emotions, and engage in natural conversations. This technological advancement is reshaping how we think about presence and interaction. Remote attendees can join meetings as if they were physically there. Historical figures can be recreated for educational experiences. Customer service can become more personal through interactive holographic assistants. But the implications go deeper than just technological achievement. Looking ahead, we need to: 📌 Establish frameworks for protecting individual privacy and image rights in holographic recreation 📌 Develop ethical guidelines for representing historical figures and cultural heritage 📌 Create standards for maintaining authenticity in holographic communication. The next decade will likely see holographic technology become as commonplace as video calls are today. The question isn't if this technology will transform industries but how quickly organizations will adapt to harness its potential. Have you experienced holographic technology in your professional environment? #holobox #holograms #trzyinnovationz

Akshay Kumar, Veer Pahariya, and 105 riders were captured in action from above with an aerial shot. This was the highlight of our recent trailer launch event. For this Sky Force movie, our team came up with an interesting idea: 📌 The idea: Create an unforgettable spectacle with Bollywood star Akshay Kumar and his co-star Veer Pahariya leading riders through Mumbai streets with a shot of aerial view. 📌 The plan: A synchronized bike formation with over 105 riders to create the Sky Force logo, and the stars would head to the trailer launch venue, PVR Juhu. Sounds exciting, right? But here's what made it complex: → Coordinating ground movement while navigating Mumbai traffic.  → Getting every rider to align perfectly to form the Sky Force logo at the exact right moment To pull this off, our team invested weeks in preparation - from mapping multiple route options to strategically positioning coordinators across the city. Every intersection, every turn, and especially the logo formation, needed to be perfect. And it all happened seamlessly.  This showed that with solid planning, even the boldest ideas can come to life. Are you excited to watch SKY FORCE in theaters? #eventplanning #trzyinnovationz #moviemarketing

The secret to unforgettable events isn’t just flawless planning, It’s creating moments that bring your audience to life. One interactive poll can transform a quiet event into an engaged audience. That's why 80% of successful events now include live participation activities. This is because when the audience feels involved, they participate. Let us give you an example: TechSparks by YourStory mastered this by displaying curated social media content on stage and offering rewards for the most engaging posts from attendees. As a result, over 1,000 participants shared their stories to YourStory for only 30 seats. That’s why audience engagement is crucial. Here are 5 proven approaches to empower your attendees as creators: 📌 Social walls: Display real-time tweets, photos, and videos using event hashtags on stage and throughout the venue. This encourages natural participation and builds community energy. 📌 Interactive polling: Set up live polls where attendees vote on upcoming activities. Let them help select elements such as discussion topics, which will help you maintain high engagement on the event day. 📌 Creative zones: Establish dedicated areas with proper lighting and backdrops where attendees can create reels and social content. Offer rewards for the most engaging posts to drive participation. 📌 Group discussions: Share interesting questions every 15-30 minutes on screens around the venue. Ask about work challenges, industry trends, and career growth to get people talking. 📌 Online connection: At the Computer History Museum's awards show - they used virtual photo booths and social media walls to keep online attendees involved throughout the event. Events are successful when attendees join in rather than just watch because working together makes stronger connections than one-way communication. What’s the most memorable activity that made you feel involved at an event? Share your thoughts below! #eventmanagement #trzyinnovationz #eventplanners

No more waiting in line or struggling with forms. Now, you can talk to officers virtually at government offices. During the UAE President's recent visit to South Korea on May 29, 2024, the UAE Ministry launched its first Smart Mission in Seoul. This project combines two nations through technology, offering government services through holograms. The Smart Mission helps citizens from both UAE and South Korea with: 📌 Get help during emergencies 📌 Sign up for citizen programs 📌 Get quick answers to questions 📌 Get documents approved right away 📌 Providing services 24 hours a day, every day 📌 Allowing people to communicate in their own language 📌 Reducing task times: what used to take days now takes minutes 📌 Talk to hologram staff in their preferred language (Arabic, Korean, and English) The UAE chose Seoul for this first-ever Smart Mission to strengthen ties between the two countries. Working with Korean tech companies, they created a service that's easy to use and always available. This isn't just another tech upgrade. It's the UAE's way of showing how governments can serve people better using holograms. Would you use a hologram service like this in your daily life? #holobox #holograms #trzyinnovationz

2000 fans. 1 epic teaser launch event. Here’s how we pulled off Shahid Kapoor’s film launch at Carter Road without a single hitch. When you have 2000 fans waiting to see Shahid Kapoor, every detail needs to be perfect. Our journey started weeks before the event.  📌 First, we picked Carter Road for its open space.  📌 Then, we built a stage where everyone could see well, no matter where they stood.  📌 Also, to make the sounds impeccable our team made sure even people at the back could hear clearly. When the event day began, our team started arranging the stage, seating areas, and other setups. The setup was extensive due to the grandeur of the movie and the presence of stars. Also, we collaborated with Zee Studios, the powerhouse behind the production, we ensured that every moment reflected the magic of Deva. Here are the 2 best moments that happened in this event: 📍 The real excitement began when Shahid Kapoor arrived, and the crowd went wild. Also, he came with two important people - Siddharth Roy Kapoor, who is making the movie, and Rosshan Andrrews, who is directing it. 📍 The biggest moment was when the teaser played on the big screen. Picture this - 2000 people, all quiet at first, then cheering together as they watched Shahid on screen. The sound of their clapping filled the whole area! Also, we made sure everyone was safe. Our security team kept watch while fans took pictures and enjoyed the show. The best part? Not a single problem all evening. Creating these special moments is what we love most at Trzy Innovationz. From the first plan to the last goodbye, we made sure this launch would be something fans would remember. Are you excited to see the Deva movie in theatres? #eventplanning  #trzyinnovationz #moviemarketing

Movie marketing is no longer about posters and trailers—it’s about creating cultural moments. Here’s how this shift is driving massive box office success: TRZY has witnessed a shift in movie marketing - where costume choices and premiere outfits now drive more social media conversations than traditional advertising, like posters and banners. Let us explain: 📍 Dune 2's marketing strategy was a hit. The team created luxurious, futuristic outfits reflecting the film's grandeur. Zendaya's premiere outfits sparked huge social media buzz, attracting more female viewers to a traditionally male-focused genre. 📍 Deadpool and Wolverine elevated this concept through Ryan Reynolds' personal brand. Reynolds, who owns 10 companies, including Mint Mobile, infused his signature style across all promotions. 📍 Mean Girls' strategy was unique. The cast wore modernized versions of the original iconic outfits, from pink Wednesday clothes to preppy school uniforms. This connected with both original fans of the 2004 film and new audiences who love 2000s fashion trends. Here are the results they got from this new marketing approach: 📌 Dune 2's fashion-focused marketing resulted in collecting over $700 million worldwide 📌 Deadpool and Wolverine broke Marvel's recent box office slump with $1.3 billion earnings 📌 Mean Girls 2024 leveraged Y2K fashion trends to earn $100 million only with a $36 million budget This shift works because it transforms movie marketing from mere promotion into cultural moments. When stars wear outfits that embody the film's essence, they create authentic connections that traditional advertising cannot match. What recent movie premiere outfit caught your attention and made you want to watch the film? #movie #marketing #trzyinnovationz

Holograms aren’t just sci-fi anymore—they’re reshaping how we work, learn, and connect. Curious to know how it works? Let us explain:  Special lights and lasers create 3D images that look like a real person standing inside an 89-inch box. You don't need special glasses or headsets to speak with that person. Here's how holograms are changing the way we work: 📍 Military: 3D maps could help teams plan better by showing them exact details of any area. Teams could see and understand the layout of any place before they go there. 📍 Telecommunications: In 2017, Verizon and Korea Telecom showed us what future calls might look like with the first hologram call. Now, companies like Portl let you beam yourself to other places in 3D. 📍 Entertainment: Artists can now perform in many cities at the same time. The famous Tupac show at Coachella 2012 was just the start. Now, more artists are using this tech to reach fans everywhere. 📍 Education: Students can see and touch history instead of just reading about it. Think about learning about dinosaurs by seeing one walk around your classroom. The future of communication is changing right before our eyes. As hologram technology gets better, we'll soon see it everywhere - from business meetings to movie events. Have you seen a holobox in real life? #holobox #holograms #trzyinnovationz

An event doesn’t end when the last guest leaves—it’s what happens after that makes it unforgettable... After organizing over 500+ events, we truly understood the importance of post-event experience. To truly make an impact, your post-event engagement must leave attendees talking and sharing long after the event ends. Here’s how you do it: 1. Personalized thank-you content Don’t just send generic thank-you emails. Create short, tailored thank-you videos featuring key speakers or organizers. Personalized content can boost attendee satisfaction by up to 57%, according to event industry data. 2. Curated event highlights Share photo albums and video clips of the most memorable moments. Over 70% of attendees are more likely to recommend an event when they can revisit highlights that evoke positive emotions. 3. Build a digital community Launch a LinkedIn group or exclusive chat platform for attendees to network, share insights, and continue discussions sparked at the event. This not only keeps your brand top-of-mind but also extends the event’s lifecycle. 4. Unique mementos Offer meaningful keepsakes. Whether it’s a downloadable resource, a custom digital badge, or a physical item tied to the event theme, these gifts create a lasting impression. Post-event strategies aren’t just a follow-up—they’re an opportunity to extend the conversation, strengthen connections, and maximize your event’s value. When attendees feel seen, heard, and appreciated, your event becomes more than an experience; it becomes a memory they’ll share. What strategies have you used to keep attendees engaged after your events? Let’s discuss below. #eventmanagement #trzyinnovationz #eventplanners

With streaming dominating, audiences are demanding more than just hype. That's why movie marketing needs to rethink: Recent examples like Furiosa and Fall Guy reveal a concerning pattern. Marketing campaigns focus heavily on actor interviews and press tours while neglecting what audiences actually care about - the story. Take Furiosa's campaign. After the initial trailer faced CGI criticism, the marketing shifted entirely to actor appearances. The world tour generated buzz but failed to answer the crucial question: Why should viewers spend money to watch this film? The landscape has changed. With TVs becoming standard and streaming services offering endless content, movies must work harder to attract viewers because 86% of internet users in India prefer OTT (over-the-top) platforms for their entertainment needs. Rising ticket prices and concession costs make cinema visits a conscious investment rather than a casual choice. The result: Furiosa's campaign grossed approximately $173.8 million worldwide on a $168 million budget. Consider Planet of the Apes' successful approach. Their promotion centered on the narrative, world-building, and unique elements that demanded big-screen viewing. The result? Strong box office performance that proves story-focused marketing works.The result: with a budget of $165 million and grossed $397.38 million worldwide Here's what modern movie marketing should prioritize: 📌 Showcase unique cinematic elements that distinguish it from streaming content 📌 Highlight compelling story aspects that justify the theatrical experience 📌 Focus promotional content on the film's themes and visual spectacle 📌 Build anticipation through strategic story reveals The era of relying solely on star power is over. Today's audiences need concrete reasons to choose cinema over their home entertainment systems. What makes you choose to watch a movie in theatres over streaming at home? #movie #marketing #trzyinnovationz