Tucker/Hall

In the B2B landscape, managing high-stakes customer interactions is crucial. It is essential to anticipate potential issues your clients may encounter and have solutions for them. Prioritize minimizing the amount of support calls from clients, and if there is an issue, address it personally. Ultimately, the more you put into client retention, the more value you’ll receive from current clients. Time spent ensuring your clients are informed, enthusiastic about your service, and motivated to purchase again is never wasted. https://lnkd.in/eHqiTXKa #B2BMarketing #CustomerRetention #ClientRelations #B2BSales

When you’ve been in the content marketing game for a while, it's common to reach a point where your blog seems…stale. This is natural for any regularly updated blog. The good news is there are ways to liven up your content strategy and keep audiences engaged. 1. Publish blogs from multiple contributors. 2. Repurpose other marketing materials. 3. Find inspiration from unlikely subjects. 4. Choose simple topics. 5. “Borrow” ideas from other bloggers. More: https://lnkd.in/gSJ96zn5 #ContentMarketing #BloggingTips #ContentCreation #ContentStrategy

Every company needs a strategic communications plan to stay relevant to important audiences. However, there’s only so much a startup or small business can do on its own. So, how do you know when to hire a communications firm? The answer depends. Here are four key questions to consider before making that decision: 1. Do you have clear goals on where you want your PR campaign to go? 2. Have you maxed out your current resources? 3. How much effort are you willing to put in? And how much responsibility do you want the firm to take on? 4. What do you lack now that a communications firm could help with? https://lnkd.in/ep3bERif #StrategicCommunications #PublicRelations #PRStrategy

People often think public relations is just about getting publicity. While that's part of it, PR involves long-term brand management ensuring your company has strong brand equity to attract positive attention when publicity opportunities arise. Contact us to learn more about how a reputable PR firm can help your company grow by using innovative and results-driven communications efforts: https://lnkd.in/e_2_gV7X #PublicRelations #BrandManagement #PRStrategy #PRTips

Has your company ever had a communications audit? These audits can provide interesting insights to help your company improve its communications and achieve its business goals. Here are five reasons you should conduct a communications audit with a professional: 1. Receive a different perspective from market assessment 2. Get a clear, unbiased view of your company in its current state 3. Avoid future communication problems 4. Develop communications strategies to help improve your brand 5. Identify tactics to help you communicate and listen better MORE: https://lnkd.in/eEfH2S_3 #CommunicationsAudit #BusinessStrategy

When communicating in a corporate environment, it’s important to be thoughtful and strategic to ensure your messages connect. Here are some common challenges and solutions: 1. Employees often miss important emails. To avoid this, cut back on the mass emails you send daily and weekly, and notify employees of what's most important. Try alternative forms of communication, such as text or platforms like Slack, to lessen the email burden. 2. Employees might not understand the context and ignore key information. Don't assume all your employees are in the loop. Always include background information and details in your emails or announcements to keep everyone informed. 3. Not all employees understand industry jargon. Remember, not all employees have been working in your industry for years. Cut the jargon and deliver your messages in a clear, easy-to-understand manner. 4. A corporate crisis might reach the media before your staff knows about it. Aim to address issues internally before they become public knowledge. Be honest with your staff so they are prepared for media inquiries. 5. Employees may get too much or too little information. Choose your communication methods and timing carefully. Use company message boards to share major updates and emails for more minor, targeted info. https://lnkd.in/eRnBNm5q #CorporateCommunications #EffectiveCommunication #EmployeeEngagement #InternalCommunication #WorkplaceCulture

Strategic plans should give leaders the structure to make the right decisions in the face of a threatening change in the market or the business itself. Think about your plan as the rules of the game. Strategy is how to play the game under these rules. Here are two things to remember when crafting your strategic plan: 1. KEEP IT SIMPLE Have a tactical plan to make it to the next step, keeping revenue projections conservative and cost planning flexible. 2. IT'S NOT ABOUT PERFECTION Your plan should be a map of the territory and guidelines for navigating it. The more comfortable you are with unpredictability, the better off you’ll be making the best choices for your business. https://lnkd.in/dhi69GKa #StrategicPlanning #BusinessStrategy #LeadershipDevelopment

Class action lawsuits can be devastating to a company. The expense, the time, and the threat to brand reputation hurt regardless of the outcome. Recovery from such a legal crisis is a long-term process, one which requires you to develop a communications plan beforehand. Tucker/Hall specializes in communications support for litigation. Our advisors will work closely with your legal team to strategize a holistic communication plan. We help our clients through: - product liability cases - discrimination and harassment claims - IP protection cases - environmental issues, and - bankruptcy. We advocate for our clients’ fair representation in the media and promise to follow the highest standards of integrity when representing or advising your team. More info: https://lnkd.in/e5f9mvfH #LitigationSupport #CrisisCommunications #LegalStrategy #BrandReputation

Almost all businesses expect to face a crisis, but a recent survey found less than half of U.S. companies have a formal crisis plan. For those who did, 98% said it was effective—77% said it was very effective. Our post details how our crisis planning audits help companies prepare for incidents, enabling quicker recovery and safeguarding your reputation. Our crisis planning and audit services include: - Interviews with leadership - Spokesperson training for your communications, marketing, and executive teams - Building relationships between your executives and the media - Communications planning, including internal and external messaging https://lnkd.in/eMCSYB9p #CrisisManagement #CrisisPlanning #CrisisPreparedness #CrisisAudit

Cause marketing is a powerful tool. It can positively impact the community, improve your reputation, boost customer loyalty, and increase sales—but choosing the wrong charity partner can waste time and marketing dollars. When developing a cause marketing campaign, here are some tips on how to pick the right charity partner: CHOOSE A PARTNER THAT'S RESPECTED Charities that have earned respect over time usually have excellent marketing and fundraising abilities, which will help you implement an effective cause marketing campaign. CHOOSE A PARTNER THAT CONNECTS WELL TO YOUR BRAND Choosing a charity partner that could easily be associated with your brand can also significantly help a campaign. CONSIDER PARTNERING WITH A SMALL ORGANIZATION While partnering with large non-profit organizations can connect your company to a well-respected entity, being one of many involved may dilute your impact. Instead, consider collaborating with a smaller charity—such as a local food bank—to make a significant difference in a targeted manner. ASK YOUR EMPLOYEES TO VOTE If you have several charities you’re considering, ask your employees to choose the charity they want to support. If they are involved in the decision, they may be more involved in the cause marketing project when it launches. https://lnkd.in/e2TjbmzC #CauseMarketing #CharityPartnership #SocialImpact #NonProfitCollaboration #CorporateSocialResponsibility