UK Advertising

UK Advertising: The Creative Powerhouse Fuelling Global Growth As Department for Business and Trade’s International Trade Week unfolds, Julian Douglas, International CEO of VCCP and Chair of #UKAEG, reflects on a year of progress and ambition within the UK advertising sector in his latest article for UKAEG, UK Advertising: The Creative Powerhouse Fuelling Global Growth. In 2023, UK advertising achieved record-breaking success, exporting £18 billion in services—a significant 15% increase over the previous year. Yet, with only a third of UK advertising firms currently exporting, the potential for further growth is immense. Under Julian’s leadership and with the strategic direction of UKAEG, our industry has expanded its global presence through six major trade missions this year, fostering essential relationships that drive success. Julian’s article underscores the importance of a continued partnership between the Department for Business and Trade (DBT) and UKAEG to empower UK businesses and solidify the UK’s leadership in global advertising. Read the full article https://lnkd.in/eSFM6KUD Advertising Association Advertising Producers Association (APA) IPA (Institute of Practitioners in Advertising) Aisling Conlon 🔜 SXSW #TradeWeek #SoldToTheWorld #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership

Aisling Conlon, International Trade Director for UK Advertising at the Advertising Association, highlights the powerful potential of the partnership with Athar Festival. It’s an opportunity to strengthen the UK-Saudi Arabia relationship, built on creativity and mutual respect, while fostering growth and collaboration. #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership #Athar #UKatAthar #Saudi

Following our recent mission to Saudi Arabia in partnership with Athar Festival, we’re excited to offer an exclusive insights session. Hear from UKAEG members Jane Asscher from 23red and Julian Boulding from thenetworkone as they share key takeaways on the opportunities explored, connections made, and potential for growth in Saudi Arabia’s rapidly expanding creative economy. 🗓 Tuesday 19th November ⏰ 1 PM GMT 📍 Advertising Association office, London If you’re interested in learning more about joining UKAEG and would like to attend this insights session, please reach out to Quianna at quianna.maw@adassoc.org.uk. Aisling Conlon 🔜 SXSW #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership #Athar #UKatAthar #Saudi

Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS, shares his thoughts on how the partnership with UKAEG will spark a dynamic exchange of ideas and innovations, propelling Saudi Arabia’s creative economy forward. By blending global expertise with the Kingdom's rich culture and vast creative opportunities, this collaboration will empower local talent to connect with new audiences and markets. #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership #Athar #UKatAthar #Saudi

Last week Julian Douglas, our CEO and Chair of the UK Advertising Export Group (UKAEG), led the way on their first visit to the Athar Festival in Riyadh. UKAEG's mission is to champion UK creativity worldwide, opening new doors for UK businesses in the region. #UKAEG #GlobalGrowth #CreativeEconomy #Innovation

Julian Douglas, VCCP International CEO and UKAEG Chair, reflects on the first UKAEG business mission to Saudi Arabia, where connections were made and insights gained into a thriving market. With Saudi Arabia’s creative economy expanding rapidly, this mission marks the start of what promises to be an impactful partnership fuelled by a shared vision for the future of the advertising industry. #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership #Athar #UKatAthar #Saudi

Through our partnership with Athar Festival, we’re proud to support a new era of collaboration between Saudi Arabia’s creative talents and global expertise. As Ian Fairservice, Chairman of Athar Festival and Managing Partner of Motivate Media Group, shares, together we’re building a legacy that strengthens Saudi Arabia’s role as a global hub for creative innovation and supports the vision for a thriving creative economy. #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership #Athar #UKatAthar #Saudi

That’s a wrap from Riyadh, Saudi Arabia engaging with the local ecosystem and attending the Athar Festival. Our first visit to the Kingdom left us both inspired and excited about the incredible opportunities in this rapidly growing market. A big thank you to everyone who hosted us and to all the people we had the pleasure of meeting! Highlights from the trip include: - Meetings with agencies, businesses, and market experts to explore opportunities and gain insights into doing business in Saudi Arabia - Attending a range of insightful talks and sessions at the Athar Festival - UK Advertising and Athar signing a three-year MOU to strengthen our shared vision for the future of advertising - Celebrating the finalists and winners at the Athar Awards - Visiting Diriyah, a must-see destination in KSA A pleasure to spend the trip with Aisling Conlon 🔜 SXSW, Julian Douglas, Max Clark, Ramy Dance, Tom Tootal, Carol Chan 陳思樺 🌎, Ed Pettit, Ian Forrester 🦩 , Jane Asscher, Jason Foo, Julian Boulding, Nik Windsor, Robin Bond and Caspar Lee

What a ride the last few days have been at the Athar Festival, made even better by the amazing people I’ve met and shared the week with. It has reinforced the importance of a collected vision, both for #SaudiArabia and #vision2030 but also for our businesses and advertising. When we all know where we headed, the path seems so much more achievable. I am excited to build on what we’ve made this week and bring this winning energy back to Shoot to Kill Studios where we continue our own journey and vision towards an even brighter future for ourselves and everyone in this great industry. A huge thank you to UK Advertising and Aisling Conlon 🔜 SXSW for making this possible and to all the other members and leaders that I’ve had the pleasure of meeting and sharing the week with - you all rock 🖤 James Hakesley Carol Chan 陳思樺 🌎 Ramy Dance Julian Douglas Tom Tootal Nik Windsor Ed Pettit Ian Forrester 🦩 Jane Asscher Jason Foo Robin Bond #buzzing #riyadh #future #UKatAthar #saudicreativity #agency #marketing

I'm thrilled to share that #UKAEG and Athar Festival have officially embarked on a three-year partnership, following the success of our first advertising business mission to Saudi Arabia. This week, I had the privilege of being accompanied by a distinguished delegation of UKAEG members representing UK Advertising, including Comms8 Marketing, CUBE Studio, thenetworkone, Shoot to Kill Studios, bandstand, Influencer, BBD Perfect Storm | a B-Corporation, DAIVID 🦩, VCCP, 23red, Studio Art + Commerce, and Common People Films. One of the highlights of our visit was the signing of an MOU between UKAEG and Athar Festival, solidifying our commitment to a shared vision for the future of the advertising industry. This partnership is more than an agreement; it's a commitment to fostering innovation, nurturing meaningful connections, and supporting the Kingdom’s vibrant creative economy. Saudi Arabia’s vital contribution of £482 million to UK advertising exports in 2023—3% of our total and 78% of our Middle Eastern trade—demonstrates the powerful potential of this relationship. We look forward to hosting our Saudi Arabian colleagues in London in 2025 for the inaugural UK & Saudi Arabia Advertising Summit, a landmark event under our new partnership that will unlock new avenues for cooperation. And, of course, we are already excited about returning to Athar Festival next year to further our shared journey toward even greater success. If you would like to find out more about UKAEG or our visit to Saudi, UKAEG is hosting a insight session following our mission on November 19th at 1pm in London. Reach out if you would like to attend. Julian Douglas, Jason Foo, Jane Asscher, Max Clark, Ramy Dance, Carol Chan 陳思樺 🌎, Julian Boulding, Tom Tootal, Ed Pettit, Nik Windsor, Ian Forrester 🦩Heide Cohu, Robin Bond, James Hakesley, Kamille Marchant,Mohamed Al Ayed, #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership #Saudicreate #KSA #Saudi #SaudiArabia